Archive for category: Fashion Marketing

How to develop a business plan for an online clothing store. If the internet age catches your eye and you have a clothing business, an online store may become your best option. But, it´s important to clarify that starting an eCommerce is not as easy as opening a physical store. To attract the so-called “potential customers” you need to create a business plan. And if you don’t know how to do it, you don’t have to worry. Because in this post we will explain how to create an online clothing store business plan.

How to make a business plan for an online clothing store?

For the results of your eCommerce to be positive, you must have a plan in writing. Since just having your ideas in your head will not be enough. One of the most attractive parts of the business plan is that it can generate a lot of money. And even save it if you discover in time that your project is not perfect.

These are the points that can´t be left out when writing your business plan:

• Executive Summary The team that´s working for your online clothing store project or future investors will first be interested in reading your business synopsis. That´s why the executive summary is very important. And as it´s the first impression of your project, you can´t make the mistake of adding unnecessary elements. Or even using words that you can´t understand later. The best thing you can do is use your comprehension skills to write your ideas in the correct order. Also, it´s not necessary to extend it. Explaining each point of your virtual business plan and not leaving out the following elements will be more than enough:
• Presentation of Ideas It´s enough with two lines to make the definition of your project. And add what is the main competitive advantage and the value proposition.

• The team behind the project A good entrepreneur must know how to present themselves. So, it´s ideal to leave the repeated formulas aside when developing the curriculum.

• Basic data In this section, you should include the acquired legal form, the planned name, and the location. Another important item would be your goals concerning the scope of your business. And to make it easier for you, you can present this information using a table.

Business Description

To describe your business, you must have within your objectives to identify your competitive advantage. So that it can be surpassed by your online clothing store. To do this, you must consider three points that will reflect your identity as the owner of a company:

• Mission Here you must explain the reason why you want to create an online store. The role it plays in the market, the audience you´re targeting, and the factor that differentiates it from other businesses.

• Vision The vision consists of explaining the goals that want to be achieved in the long term. Of course, a touch of ambition must be added to these goals to be motivating.

• Values It´s also relevant to publicize the ethical principles that will identify your eCommerce. Likewise, it´s important that in this section you only add those that can be supported by each of your acts. This point must be very well analyzed, and for this, the “SWOT analysis” can be used. As its acronyms describe it, through this type of analysis, both an internal and external assessment of the positive and negative characteristics of your project can be made. To know what should you work on or what needs changing for its proper functioning.

Return analysis

After conducting the SWOT analysis. It will be easier for you to include a return analysis with the following factors in your business plan:

• Competition It´s normal for the owners of an online store to think that having competition is a negative point. But, it´s only a mistake since the absence of competitors only means that there´s not enough demand. So, your online business plan should show that there´s competition for your online clothing store, but without posing a threat. The important thing is that you transform your competition into opportunities. So, you must analyze them one by one to know their strengths and weaknesses so that you can overcome them. Also, determining who your competition is is very easy. Since it will only be enough to take a look at Google to know the best-positioned pages.

• Legislation The legal aspects in the market where you interact should also appear in your business plan. That´s why you must be aware of any regulatory changes that may occur. As this could be beneficial or a threat. To know the legislation, you must know the legal requirements necessary to start an eCommerce.

• Technology If you´re going to start an online clothing store, you will without a doubt need the use of technology. Consequently, you must determine what the main work tools will be. And then analyze if they represent an investment if they are unique tools. And of course, whether you have enough knowledge to use them or you will have to hire third parties.

Products and services

When starting an online clothing store this is the first question to ask: What benefits do your products bring to your customers?

The reason is that your business plan must clearly express what your target audience will be. And the problems that you must solve for them. In the same way, you must know if there are other similar alternatives to establish your added value.

To handle this type of data you can also make use of a table. Where you will include your products, prices, and estimated profits. Also, if you´re looking for financing, the risk analyst will not pay much importance to the price. But to why users will want to pay it and the number of their earnings.

Marketing plan

Your page also needs an online store marketing plan to handle the sales part. Of course, an online store is not the same as a physical store where many people can pass in front of it. On the other hand, to start with an online clothing store there´s no choice but to ask your friends or family to visit you. Since getting the visit of strangers will be a difficult thing.

This is where marketing is taken into account for your eCommerce business plan. And the goal will be to get constant visits to your online store. So, you should know that getting visibility is slow work and you have to plant it. That´s why a marketing plan is necessary. It allows an analysis of the market study of an example online store to identify its direct competition. Later, it is that you will decide on which marketing strategies to apply.

In the business plan, you must add the communication channels that you will use to get your brand message across. And get the highly acclaimed leads that will later become customers. At the moment, these are the most used channels for online stores:

• Social media.
• Email marketing.
• Videomarketing and YouTube.
•  SEO
• Traffic paid with Facebook Ads and Adwords.
• Content Marketing.

Operative plan

Your day-to-day business as a business owner should be included in the operational plan. Establish details such as your daily order of tasks, your work hours, your location, and your product inventory.

Similarly, the operational plan reflects the tasks that your online store requires to move forward. But, if it´s a single person in charge of the business, it´s enough to show what the routine is like. Likewise, it´s important to identify which work will require the most attention to grow:

• Offer customer service support.
• Returns management.
• Attention to any unforeseen event.
• Negotiation with suppliers.
• Inventory management.
• Much more…

It´s likely that during the journey as an entrepreneur you´ll have to make certain modifications to your online business plan. For better performance and to have all the tasks in control.

Financial projections

The first question to ask yourself to determine your financial projection will be the following:

Where do you see your online clothing store in 1 or more years?

This question must be asked as the business´ that doesn´t know where they´re going will be at a disadvantage.

So, this projection will be essential to move towards your goals and what you must do to achieve them. Once your first profits begin to arrive, you must set the percentage of profit that you´re going to reinvest to continue growing your business.

Financing

If you need external financing this point should also be on the business plan.

At this point the monetary amount required and what you´ll do with the entire amount is detailed. And it´s something logical.

Since no person will want to put their money into a project without first obtaining all the information of interest. That´s why you must be very specific. Not only with the amount of money you need but also your plan to use it correctly.

Did you like this post?

Now that you know the steps to follow to create a business plan for an online store. The next thing to do is take all the information collected in an orderly manner to a Word document, Google document, or PDF.

There are many benefits that a business plan can have for your company. Since it´s the exact way to know the objectives of your project and get the resources to carry it out.

As for the writing, you can write it yourself or seek help. At BluCactus we have the necessary tools to create a business plan. And in addition to that, we can create the marketing plan you need so that your online store becomes visible and reaches your potential customers.

You just have to contact us, and we will gladly assist you! If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

How to build customer loyalty in your online fashion business? Today at BluCactus we come to reveal to you the secret of the mountain: people who are most likely to buy from you are those who have already bought from you once and, also received excellent treatment throughout the purchase process. In this sense, if someone has contacted your online fashion store, bought a product, and was very satisfied. The probability of returning and buying is high, more than a stranger´s.

For this reason, you have surely seen that in recent years the term customer loyalty has become popular. Because the mindset of today is: why spend so much budget on a new customer if I can simply get many benefits and better ones from which I have already?

Now, there are many ways to build customer loyalty. And it will always depend on the sector you´re in when you get different options. So right now, at BluCactus we bring you some ideas. That you can apply to retain customers in your online fashion store as an expert.

The important thing is that you ask yourself and know what makes your brand special. And that´s where you will find the necessary answers to make customers stay with you and prefer you. The good news is now it´s easier to be the target´s fashion choice that suits the personality, identity, and style. So, by default, customers always look for that identification. Then, it´s in your hands to help people express themselves through what you do.

Many consider this strategy as magic. And for this reason, we want to show you the most effective way to legalize your audience. So that they identify with the fashion brand through socials.

How to build customer loyalty online?

Social media is, in short, the best option to get the fastest results.

They´re more effective, so, to use them for what you want to achieve, take note of these tips.

• Define your brand awareness. Social networks make you famed, and it´s not just about creating a profile and waiting, it goes much further. What you should do is reach the networks where your target audience is. It can be Instagram or YouTube. That way, you can keep them informed and updated, especially connected. Dare to explore different areas of life, current trends, and memes. Get involved. Try but don´t abuse it, and of course, try not to misunderstand that spark you use. Be fun and share, since is a very jolly way to spread what you want to convey.
• Define your product awareness. The digital world is extremely wide and in the fashion sector, you have more possibilities to be unique and creative. You can use live photos and videos or updates of your products. You can do unboxings, hauls, and things like that will help you. Also, you can make posts about your products. That will help increase the views and in turn the visibility of the products. I invite you to pay attention and use customer feedback to know what they want so you can deliver.
• Find everything about your clients. It´s important you know who you interact with, what the needs of your audience are, and how to satisfy them. And even how to make them need you. Use your profiles to find out more about your audience. Most social media platforms offer audience statistics, including gender, age, location, and interests.
• The feedback. Interaction through social media is immediate and public. Everyone can now know what you´re talking about. In this sense, if someone likes your product, they will tell you and it´ll serve as a mouth to mouth. So, it´s important to check the comments, mentions, and messages constantly. Check the platforms at least once a day to answer and enhance that feedback. You can also use it to plan marketing campaigns and adapt them to your preferences.
• Customer care. As you well know, feedback is important. As well as knowing how to use it as a powerful tool to offer fast and effective customer service. So, pay attention to all those messages and comments.
• User-generated content. This is considered a secret weapon. Because all the customers who chat and post and wear your clothes online are creating this free content for you. Meaning that what you need is a way to collect and use this content. This is why it´s worth creating a hashtag for your brand. Or being mentioned so that people can always find you.

How to retain customers in a clothing store?

The world of fashion is quite complicated and competitive. And on top of that, it´s constantly evolving and each day that passes to attract consumers is more difficult. The tough competition forces these companies to be aware and up to date with trends. And carry out strategies that make us different. One of those is how we keep customers who have already bought once.

Attract customers on Google Shopping.

This website created by Google integrates the price comparison engine. Which allows users to search for different product offers through Google. 

Stores can advertise their products there to generate traffic and sales on the website.

Through publicity, they will appear with a photo of the item accompanied by its price.

Which makes things visual, relevant, and eye-catching.

Perfect customer service.

Consumers are becoming more and more demanding and looking for the best care. So, you must do your best to improve your customer service. Some aspects that can be improved are:

• Greet. Always in the best way, never be without answering. Another aspect, don´t push, never pressure or bother. Advise, recommend on what they´re looking for and need, give suggestions. Always have a good attitude. Even if they don’t answer you nicely, keep up the education. Don´t stop responding. Even if you have several people on your plate, always finish with one before serving another.

• Reward loyalty. It can be a good strategy for loyalty-building and sales increase. The rewards must be in tune with the experience of the brand, with discounts on their products or collaborating brands. You can also try to offer something that people want and without any conditions make it accessible. You can choose between discounts, free products, points for purchase, promotional offers.

What´s the best way to retain a customer?

There´s no exact magic formula that will make you keep customers. It´s a day-to-day job that brings benefits in the short, medium, or long term, customer loyalty. Read on to discover other things that may work.

• Email marketing. It should be the cornerstone, there´s nothing easier than selling and staying in contact with the customer through email. Of course, do it smartly, because it´s useless to send emails to everyone without segmenting and without knowledge. It´s a loss that doesn´t suit you. So, you must segment very well. In the sense that if you have an online sportswear store, divide the list by sports, brands, and teams. The important thing is that the content you offer is what that customer is looking for.
• Always give something more. Aim to surprise. Besides what the customer bought, give them a different gift like coupons, discounts, chocolates. Maybe even a card that can add value to the product. That makes them feel very special and if they feel special in your store, they´ll come back for sure.
• Complement everything. With a good website, blogs, invitations to events that make your client feel important and at home. 

At BluCactus we have many options for you in terms of content marketing.

And also, web services that could be of interest to grow your online fashion business.

So, if you want to position your business within the main search engines, call us. We are here to serve you! Contact us now.

If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

What is Dior’s marketing strategy? Unlike marketing for other brands, marketing for luxury brands — such as Dior — is focused on a specific audience. The principal value is exclusivity. This type of marketing strategy is well known to Dior, as it is one of the most influential brands in the world. So, to understand its greatness in haute couture, we will explain Dior’s marketing strategy in this post.

It’s important to highlight that this company’s marketing goes beyond clothing items associated directly with the brand. In fact, it places a significant emphasis on luxury beauty. Dior has brilliantly capitalized on this strategy, reaping tremendous rewards along the way. In fact, its Media Impact Value™ surpasses its competitors, catapulting the brand to new heights of success. The results speak volumes, showcasing the power and effectiveness of Dior’s approach.

Dior’s Marketing Strategy

Many luxury brands have launched a makeup line. This is one way to reach different consumers at an affordable price. Apart from this strategy, we will mention the most outstanding ones:

Bulk Beauty

Bulk Beauty is an important Dior strategy. They’ve used the beauty app to establish relationships with different clients, and it has achieved thousands of mentions on Instagram. And in most months of each year, it has managed to stay above the competition.

However, when it comes to going digital, Dior has always been conservative. Because their demographic spreads worldwide, though, using Bulk Beauty has been immensely helpful to the brand.

Thus, the firm can retain existing buyers and attract a new Dior target audience. And what better way to do so than through print and online media?

Dior’s Digital Marketing Strategy

Influencers

Using influential people in marketing is an extremely beneficial strategy when a brand has an established online presence. It’s one Dior, and many other brands, employ. 

Influencer marketing is a strategy method you should seriously consider when searching for marketing strategy tips.

That is why Dior has looked for influential people in the most critical communication channels in the digital field. Influencers have followers so Dior can use a popular influencer to attract their followers and thereby gain more customers.

Just as baby boomers add more value to print, younger generations respond better to online content. So, luxury brands need to know how to handle both.

Media

Using the power of media has been a very useful and relevant strategy for Dior throughout its history. Through different advertising campaigns for their perfumes or other products, they’ve generated profits of thousands of dollars.

For example, a Miss Dior perfume advertisement published in Shape USA, featured by the actress Natalie Portman, generated $ 354,000 USD.

This video, “MISS DIOR – The new Eau de Parfum,” has been viewed 106,488,168 times on YouTube

Examples of Dior’s Luxury Marketing Strategy

Dior has surprised us with many examples of luxury marketing strategies. Below is a breakdown of some of them.

Ready-to-Wear Campaign

The goal of this campaign was to make female artists stand out.  Sasha Pivovarova, who started the 2018 spring-summer campaign, modeled the clothes for it with a clear message: “Why Have There Been No Great Women Artists?”

Likewise, for this runway presentation, they created a scenography called “The Tarot Garden.”  It was inspired by the images of the Tarot game released in 2018.

As a result, they were able to count on quality content. Since they collected many videos and photographs of the event, the resulting clothes, makeup, and costumes got 30,897 views.

Pret-a-Port Campaign

The primary goal of this 2019 autumn-winter campaign was to show various stores of the Dior brand, such as the stores in Tokyo, Hong Kong, and New York, in the best style of feminist advertising for women’s empowerment. 

For this, they gathered many photographs who had done fashion covers for previous campaigns. They demonstrated a preview that showed what the autumn-winter collection would be like.

This was a show attended by several celebrities and it received positive comments from them regarding the clothing and scenery.

Capture Youth Campaign 

As a part of Dior’s marketing strategy, this advertising campaign in 2018 launched the “Capture Youth” product featuring Cara Delevingne. The actress said the product supported her femininity. She stated that it strengthened her freedom as a strong and leading woman, as one who never gives up.

Capture Youth – The time is now! – Cara Delevingne | Christian Dior

The Art of the Color Campaign

“The Art of Color” campaign displayed the beautiful works of visionary beauty creator Serge Lutens, Tyen — a photographer and make-up director — and Peter Philips, Dior’s creative and image director, at an exhibition in Tokyo. As a part of Dior’s marketing strategy, the exhibition told the history of makeup and how that history was linked to the portrayal of women’s femininity.

It got 2,696 posts on Instagram and 3,313 views on YouTube.

Would You Like Us to Create the Dior Marketing Strategy for Your Brand?

As a result of Dior’s marketing strategies — and through its campaigns in recent years — the brand has gained an enormous amount of followers on various social media platforms. For instance, their Facebook page has 16,596,213 likes and 17,000,000 followers, their Instagram has 38,500,000 followers and their Twitter has 8,600,000 followers.

Marketing strategies such as the ones mentioned in this blog give brands like Dior greater reach while they continue offering exclusivity to their target audience.

Here at BluCactus, we possess the expertise to craft masterful fashion marketing strategies tailored exclusively for luxury brands. Our profound understanding of this niche realm empowers us to transcend expectations and captivate the most discerning audiences.

Are you ready to make your mark in the world of luxury brands? Reach out to us now for a complimentary consultation.

Let’s embark on a transformative journey where your brand’s allure will shine brighter than ever before!

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How to publicize a clothing store? December has come, a time for family, work, or travel. But, when for many it´s a time of fun and vacations, we entrepreneurs are looking out for the business advantages.

That´s why it´s time to allow our audience to choose you, as well as get to know you and your clothing store because we must take advantage of the fact that now everyone will go out to buying, for gifts and themselves.

Hear me out, there are many ups that we must consider on this date and not in a bad way. So, if you have an offline or online clothing store, take this opportunity and make yourself needed.

It´s certain that after you finish this article you´ll have all the knowledge and theories necessary to attract customers to your clothing store and at BluCactus we´ll be more than proud that you achieve that.

How to draw attention to my clothing store?

You need to have in mind that the promotion of your clothing store is very important and there are some platforms you can think of when doing it that´ll translate into sales improvement.

Keep on reading to know more!

One of the main things that you should think about when trying to draw people to your business is the current technological environment.

Yes, the current technological environment, as well as social media. 

In this sense, if you are not in this technological world or are aware of at least some updates from social networks, you should catch up with this, since you have nothing without technology.

Here are some ways to make yourself known. Take notes!

• Mouth-to-mouth advertising. This advertising form is very common and one of the best, because people live from reviews and referrals. This is how consumers can share their personal experiences, positive or negative, with their contacts or acquaintances. This broadcast channel is one of the oldest and despite the globalization of the digital world, it remains current.  I invite you to take this into account so that when someone goes to your store to buy a product, you give them but the best shopping experience of their life. 
• Work with influencers. Influencers have a large percentage of high credibility on their social media for a specific topic, product, or segment, this is why they have many followers. Usually, thanks to their presence and influence on social networks. These actions are broadcasting channels. From the hottest most impressive fashion brands, since in one way or another mouth-to-mouth and referrals are mixed with it. They shock the masses, because who doesn´t want to wear Kim Kardashian’s sweater or Sascha Fitness’ dress for Christmas.
• The networking. This practice is very common in this business and entrepreneurship world. It´s about creating a contacts network to interact and achieve business opportunities. The key is to surround yourself with the right contacts. To achieve this, you can talk with store owners and do some research. Interact with them, so they guide you and let you know what´s in fashion and trending.

How to promote a clothing store? 

Another way to publicize your clothing store is through digital ads. Knowing that it´s a highly competitive business; you must be unique and create interest for your customers. I´ll leave some options here for you to think of and be inspired to make a name for your brand.

• Catalogs. Catalogs are an excellent option to help your client be inspired by fashion through outfits that are available in digital or printed versions for those who visit your store physically. Taking these two options into account and not leaving anything out is an extra you need to keep abreast of.
• Sponsorship. Sponsorships are not only through influencers, you can also do it through local media such as TV channels, dressing the hosts… this is how your store´s brand will be shown in the credits and acknowledgments. In the same way, it´s also possible to partner with fashion blogs and contact bloggers or firms.

• Social media. Through social media, you can attract a huge audience. They are the best way to promote a clothing store for that visual power that brings to show your collections or new arrivals. On top of that, you can create strategies such as raffles, giveaways, gifts, coupons… anything that´ll make your client interested. 
• Create a blog. Another option is you being able to give valuable content through a blog associated with your store, without feeling like spam. Here at BluCactus, we have experts in this matter. Through blogs with quality content and SEO, we will be able to get your clothing store in the number one position of the most important search engines, thus making sure your content is seen and attracts the masses.
• The newsletter. It´s a good way to maintain frequent communication with your target audience, since, through it, you can keep the readers who receive this content-aware of everything. It´s also advisable to encourage participation in those initiatives around you. That is, collaborate and make money on an equal footing.

What are the strategies of a clothing store?

I hope that these drawing strategies have been interesting and helpful to you so you can attract and maintain, but above all, make yourself known. It´s very important for your fashion business to remain positioned and recognized locally and why not, nationally or internationally.

Do not just think big. Now, even if you have a physical store, you can take advantage of the digital world and a website to get your audience to spread internationally and make shipments.

We advise you that these shipments and each purchase make people feel more special than they are. So, always send something to thank this person and make them feel very special. Make them want to keep shopping with you. Contact us now.

If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

The best strategies to build the loyalty of a fashion business clientele. Your customers’ loyalty is vital for the success of your fashion business. After all, this will determine whether they will stay or forget about you. Besides, this will also help get the word about your business around. In short, if someone likes what you offer, chances are they will talk about you to their friends or family. As a result, this makes it an interesting strategy that will give you profitability, strengthening, and value.

Generally, store owners work a lot to get customers and make a profitable business. So, when a person buys something in your fashion business, it means that what you do is good and accepted. On the other hand, it also turns a potential customer into a buyer.

For this reason, you should take advantage of the fact that you already know your fashion business. Now, you must try to make them come back. For this, you must continue to keep customers so that they always choose you. And this is where the million-dollar question comes in. How do you do it? Simple, the idea is to create a relationship through a loyalty strategy.

Finding how to retain your customers will be a key selling point. After all, you will get them to come back to you and become prescribers for new customers.

What are the loyalty strategies?

Let’s say you already know who your buyer persona is and you managed to get their attention with a purchase. Now the goal is to keep this sale and make that client always choose you. It’s basic and a bit scary because it is based on psychology and the study of it.

• Get to know your customers and your business. As you already know, you must know your target audience to segment it when selling and creating strategies. In other words, you must know who your actions are directed to and how you’ll propose them. All of this with the goal is buying and creating relationships in your favor. This is why you must analyze the strengths and weaknesses so that you can correctly apply the strategies and be smart when it comes to changing what is not working. This is how you will achieve effectiveness and results when it comes to selling in your fashion business.
• Set clear goals. You do this once you know what your goal is. Identify small goals that have to do with increasing traffic in sales and dynamization in social media, you can also generate more sales in your online fashion store and these decisions will help you know the results you expect or will be a reference to see if it works or not.
• Define the values ​​of your fashion business. It is not only about a physical or digital place that sells fashion, it is also related to values ​​that you must transmit to your customers so that they feel identified and have a sense of belonging, this is how you will create community. This is something that will differentiate you and will be an important element of attraction.
• Offer the customer what they are looking for. Once you know what the customer wants, you have to give it to them, because knowing what they like and what they need, you can find something they need and leave it in stock, news and attractive things. Only then will you become a reference store.
• Use a loyalty program. It works to reward the customer and to create a link between your store and him. This will allow you to make your business profitable by purchasing by points, where the customer gets points on each purchase to finally exchange in gifts, the sealing card, wherein each purchase a box is sealed to the customer and when it is complete it can be done a gift or discount. Also, the wallet program when the customer buys a percentage accumulates and so on until they can make a free purchase. Another option is the membership card, where the client when he signs up provides data that allows him to know the tastes and those of his family, he can benefit from monthly offers, discounts, and promotions.
• The surprise factor. Generally, many people like to be surprised with gifts, so this technique is great for a good sales strategy where you include a surprise gift in the purchase so that they feel part of it.
• Discounts. The important thing about this is that they reward loyalty, so you can offer discounts that make them feel happy to buy the product they needed at a good price. They will feel rewarded and it will be a positive response.
• Email marketing Any promotion must fill out forms that provide the email and some other information to know what they want. With this information, you can carry out a personalized communication that customers like so much. With this strategy, you don’t need too much investment and you will really get good results. Includes newsletters, mailing, and define. The newsletter can be through a blog to send from time to time with the posts and some articles about the brand can also be reached by email to certain recipients. At BluCactus we can help you write these articles that best suit your business and through SEO attract these new people and build loyalty. Mailing is another advertising opportunity since promotions are sent through the mail that you can carry out to find out about promotions and news, in addition to attracting customers and increasing sales.
• Social media. The online presence has become a necessity for businesses because everything has changed too much, as well as the purchase and the way of consuming. So if you don’t have a company profile, start creating it, because it will give you visibility and make your potential client know you, you can show your differential value and that will give value to the image and show news that may be of interest. In this sense, I invite you to design a digital marketing strategy so that you establish and provide valuable content, the number of hours of publications, show what interests your client, and take care of communication to improve results.

How to achieve customer loyalty?

Now you know that companies work more on attracting new clients instead of building long-term relationships. This, of course, is a huge mistake. After all, the goal should be to provide meaningful and relevant experiences that make customers fall in love. Only in this way will they stay with you.

For this reason, loyalty and referral generation strategies are something you should pay a lot of attention to. This way, you’ll ensure that your sales cycle does not close once people buy, but is repeated and prolonged.

In BluCactus we bring you some loyalty ideas so that you become more than a client, that is family.

• Build relationships instead of selling. And I know it may sound strange, but the reason why we refer to relationships is because of the interest that is very important that you must have towards your client. It is not just selling, it is beyond that.
• Exceed Expectations. Nothing gives more happiness and surprise than receiving more than what you asked for, especially when it is normal that you hardly receive what you asked for. So instead of wearing something too ornate, try to keep it simple. Make the shopping experience the BEST
• Customer-centered culture. Customers are not just for sales. Because of this, I recommend focusing on the customer and ensuring their satisfaction.
• Personalized attention. From calling clients by name, that communication is spontaneous and not with a pre-established speech, as well as being an organizational structure where they are empowered by decision-making, it will make you feel valued.
• Suggestions and feedback. It is important that you have a suggestion box or that you ask each customer who buys from you if they had a good experience and what they think you should improve

What can we do to build customer loyalty?

The best strategies to build the loyalty of a fashion business clientele. I hope this article is useful for you. Our goal was to teach you how to retain your clients, and we hope we were successful at it. Remember that their experience, whether good or bad, will be what they remember and recognize. There are no half measures, if you treat them badly or have a bad experience it will be like a stain on your record.

So I invite you to start thinking more about your client and what he really needs from now on. I know you only want to sell and that it is in sales where you are going to eat. However, you must take into account that if you do not build loyalty or attract, you will not achieve anything.

In this sense, apply the knowledge you got today. This way, you’ll ensure the success of your fashion business. If you have questions about the marketing plan or loyalty strategies, we invite you to follow us through our website and ask us what you need. At BluCactus we are here to help you. Contact us now.

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