Follow these fashion brand’s steps to succeed with your marketing strategy. If a fashion brand wants to stand out, it must have a strong promotion and positioning. And for this, it must use marketing and different advertising strategies to grab its target audience’s attention. However, achieving this can be pretty hard since we don’t have enough reference brands to be inspired by.
Today, we will give you a tour of some of the most successful brands. You will find that most of these brands are where they’re due to their marketing and positioning strategies. With these examples, we hope to make it easier for you to understand what you want for your business. Then, you can start implementing their strategies in your brand.
Tiffany & Co
The first example of a brand that enters the fashion industry that we are going to present to you is the well-known jewelry company Tiffany & Co. To position itself among one of the most emblematic brands within this industry, the company began to carry out strategies directed towards fostering a much more emotional connection and bond between the brand and the consumer.
The way Tiffany & Co created this bond was through cultural references. For example, movie stars and remembering iconic moments in film history. Besides, they created a universal code to recognize their products with a strong branding strategy. In fact, their representative blue color is quickly recognized as an elegant object, full of luxury and as a romantic detail.
Today, the bulk of the strategies used by the company is on their social media marketing content. This is where it works with most of the most exclusive influencers. However, it also used social media to showcase a lifestyle according to the brand. A celebrity known for her work in the advertising of this brand is Kendall Jenner. She, with only a photo wearing one of this brand’s pieces, gained over 4.4 million likes.
Most people believe that the fashion world, besides being one of the most exclusive, is also the most polluting. In fact, many businesses consider it more important to seek their added value beyond what they offer to their clients. However, Stella McCartney is one of the fashion brands that fuses fashion with sustainability and environmental awareness.
One of the fundamental characteristics is that it was a pioneer in having within its brand strategy creating fashion garments that were sustainable and ecological. They do not use leather, animal skin, and PVC in all their collections.
This company stands out for its values consisting of respect, sustainability, care for the environment and animals. In fact, it’s a pioneer brand in the world of ecological fashion, full of strong ideas about the environment.
One of the favorite brands of celebrities and all the members of the high society for red carpets and very glamorous events. Valentino remains in the minds of consumers as that company synonymous with elegance, romance, and class.
Since its inception, Valentino has kept the same aesthetics and same parameters to work. They seek to maintain a refined image through their social media with elitist touches.
The best way they have to connect with their customers is by offering relevant and interesting content. For example, one of his most acclaimed campaigns was when he shared poems with different artists. This way, he presented his new collection full of romantic vibes.
One of the most recognized brands in the world is the Louis Vuitton company, but what caused its success? This brand had its greatest marketing work, creating a legacy through its unforgettable branding strategies.
The simplest way in which they managed to stand out in the public was by using the initials of the LV brand on each of their products. Let’s remember that Louis Vuitton began as a business that produced high-quality suitcases and travel bags for very exclusive consumers.
Everybody knows that when we talk about LV, we talk about resistant and attractive leather bags. After all, they’re the precursors of this style since their inception. Today, they’re a business directed towards adventurous clients ready to explore the world.
Marketing strategies for your fashion brand
Once we know some of the strategies that have worked best for various fashion companies. However, these are not the only existing strategies that can be of great help to your business. Next, we will show you other marketing strategies and tactics that have worked for different stores and that can help you grow your clothing brand.
Include influencers in your events or festivals, fashion brand’s steps
A favorite strategy used by many brands is involving influencers or celebrities as brand promoters. For example, you can make alliances to have brand ambassadors. These people should have a unique personality resembling your brand. This way, you can easily refresh your brand’s image and grab the public’s attention.
Surprise your customers, fashion brand’s steps
Don’t be afraid to be bold and try things your customers have never seen before. Find out what impacted them the most in terms of promotion or advertising. You can also take campaign photos that stand out and attract everyone for their originality and unique appearance.
Consistent design, fashion brand’s steps
Your focus should be on working on a marketing strategy aligned with the work of the brand’s branding. When we talk about these, we mean that your image and each of the visual aspects must remember the brand. In addition, your brand must have a differentiating element so that it is easily recognizable by others.
BluCactus, your ally in Digital marketing
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BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.
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