How do Google ads work for plastic surgeons? Every year, millions of people around the world undergo plastic surgery. For this reason, the competition among plastic surgery clinics to gain clients is increasing. The good news is that there are tools you can use to boost the visibility of your business model and reach new patients.
Google Ads is an excellent option for plastic surgery clinics to advertise via Pay-per-click (PPC). How? In this article, we will explain.
Why is Google Ads important for plastic surgeons?
Google Ads yields strong results for plastic surgeons. When publishing ads, this platform allows you to add keywords or phrases that trigger your ads. The more personalized the ads are, the better the chances of appearing on the organic results on Google search pages. Also, you can publish your plastic surgery clinic on many websites in the Google Display Network.
Another benefit you should know is that in Google Ads for plastic surgeons, you pay only when people click on your ads. If no one has clicked on your ads, no payment is required. It is unnecessary to wait for results because, through PPC advertising, your ads will generate traffic to your website. And not just any traffic, but a well-qualified audience as soon as the ad is spread.
For a considerable increase in your plastic surgery clinic’s website, there is no better option than PPC advertising.
How to improve PPC for Google Ads for plastic surgeons?
If you are a plastic surgeon, there are many Google Ads tips that we will mention below that can help you in your campaigns to reach potential clients:
Identify PPC keywords
This research tool works to reach potential customers. Therefore, you must understand what keywords users enter when searching for a service related to plastic surgery.
Subsequently, these keywords or terms should be divided into groups focused on your services.
For example, creating a group with keywords targeting people seeking a breast augmentation surgery service. And another group could be focused on a buttock lift or liposuction.
This process will help you create relevant PPC ads in Google Ads to increase your click-through rates.
Target your local traffic
This action is more important than you can imagine. As a plastic surgeon, you expect your ads to appear when users search for cosmetic surgery clinics in your area.
Therefore, local targeting will help you make the best use of your budget for advertising.
You can waste your budget if, for example, someone who is not located in your city clicks on your cosmetic surgery clinic.
This will not happen if you target your local audience, as you can reach your potential customers without paying extra for your ads.
Create attractive landing pages
It is crucial to customize landing pages for each Pay-per-click ad. Why? Because these pages will be targeted to those users who click on one of your specific ads. Therefore, your ads and landing pages should be targeted to the same topic or service. Let’s say your ad is about tummy tucks. Then, your landing page should contain prominent information about this service and the plastic surgeon who will perform the procedure.
Calls to action (CTA) cannot be missing from your landing pages either, and they should be added with a sense of coherence. Their function is to encourage potential patients to take the next step: to contact you for more information and to schedule an appointment.
How to optimize Google Ads for plastic surgeons who want to generate phone calls?
Your Google Ads ads work to generate phone calls. The best part is that the platform charges you the same amount for a click on your landing page as it does for a phone call.
To maximize leads through inbound calls, you must include your phone number in your ads.
Also, you can set up the ads to only be shown when you are in consultation.
This way, a real person will answer all incoming calls to convert potential future clients into patients.
What are Google Ads ad extensions for plastic surgeons?
Standard Pay Per Click (PPC) advertising on Google Ads has limited space. However, you have the opportunity to purchase ad extensions, which allow you to provide detailed information about your plastic surgery clinic.
What extensions can work for you? Google Ads has link extensions allowing you to display links on different service pages instead of using a landing page.
Also, it has local extensions that display your phone number, clinic address, business hours, and other relevant information. Both of these extensions can help you maximize the reach of your PPC ads to attract a more significant number of patients.
How to analyze the results of cosmetic surgeon advertisements.
This is a step that can’t be skipped. It is essential that you analyze and evaluate your PPC campaigns in Google Ads.
To do so, you can use tools such as Google Analytics, which will help you discover valuable information about your advertising campaigns.
This way, you will know if your PPC strategy should be improved in the short or long term.
This information will also help you to add new ad texts, keywords, or titles that generate more clicks and conversions.
Do you want to promote yourself as a cosmetic surgeon on Google Ads?
Google Ads for plastic surgeons perform well through campaigns and Pay-per-click advertising. If you are interested in promoting your services through this platform, BluCactus Arabic can help you. We are a digital marketing agency in United Arab Emirates, and our team can create Google Ads campaigns that fit your business objectives. Also, you can leave the management of your PPC campaigns in our hands so that you can cash in on the expected return on investment.
Contact us right now for personalized service.
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