Latest UX Design Trends for E-commerce Websites. With the increasing demand for online shopping and purchasing, more businesses are now opting to design their e-commerce web stores. An e-commerce website features a lot of benefits, including a faster buying process, reduced cost, easy payment method, price comparison, affordable shopping, and much more. But building an e-commerce website is not as simple as it was a decade ago. New updates and the latest UI/UX design trends have completely changed the designing process of an e-commerce website. Users stay on a website that has quick response time, simple navigation, optimized content, creative illustration, and a personalization strategy.
To improve the user experience of the website, it’s essential to keep the website up-to-date with the latest UX design trends. It also enhances the overall performance and speed of the website. People love to explore and shop on a website that is very efficient, user-friendly, and compatible with smartphone app development and tablets. Moreover, integrating chatbots and virtual assistants in an e-commerce website can help the visitor in gaining information regarding the products and services. Implementing the latest UX design trends can generate more revenue, increase the sales and ROI of your business.
WHAT ARE THE LATEST UX DESIGN TRENDS FOR E-COMMERCE WEBSITES?
Let’s explore some of the latest UX designs that are on-trend!
Reconsider and Optimize Your Product Galleries
Build a positive first impression on your customers by optimizing the product gallery or images of your website.
Images must appear clear and focused on the website so that users may find it easy to interact with the product.
A website that shows a pop-up when the visitor zooms the picture must get replaced with image zoom when the visitor hovers the cursor or mouse on that particular image.
This is a good UX design practice that every e-commerce website owner must integrate into their website product gallery.
Placing high-quality product images on the left side, a video element in the center, and a description on the right of the product page is the strategy that most e-commerce web stores include on their websites. A website equipped with a 3D configurator in the product gallery can provide a 360-degree product view. Embedded videos also get included in the gallery section that is shown on auto-play mode.
Cross-selling blocks help the users in matching the products with currently browsed items. The user who has purchased or browsed the product might be interested in purchasing the matching items that complete the overall look of the product. When users click on the Shop Now button, a pop-up window occurs where they can click through the looks or scroll the items that best fit with the product they’re willing to purchase.
Moreover, they can add that matched product to the wish list for later purchase. The next time a user visits the website, it will show them products relevant to their interest and recommendations based on past purchases and search history. The best example of cross-selling is Puma’s official website, which has designed its page by targeting its product with the best-matched item available on its website.
Implementing the feature of product customizer on the e-commerce website enables the patrons to customize products according to their choices.
User visits the website and browses through the list of products available.
The product customization tool helps the clients in creating changes to the current product in terms of color, design, and size.
Moreover, the user can also customize their product by simply drawing out their ideas on the customization tool, or they can upload the pictures of the products to customize them accordingly.
Artificial Intelligence and Virtual Reality
In this fast-paced digital world, businesses are now adopting the latest AI techniques as it increases performance, speed, and efficiency. AI-powered chatbots integrated into an e-commerce website help the visitors with simple queries, questions, or information needed for the product. Chatbots can conduct chats with visitors via text or text-to-speech. They show relevant offers and discounts, and stores user information for later analysis. It helps business owners in gaining insights about their customers and to update UX design accordingly.
Virtual reality, on the other hand, enables the user to buy and explore products of their choice in the 3D environment. Many e-commerce websites are integrating virtual reality to give a better user experience to their customers. Before purchasing a particular product, the user can have a 3D view of how it appears in reality. For example, the Airbnb Company lets their visitors tour a rental before the reservation process through the 3D virtual reality. Virtual reality on an e-commerce website is simply a try-before-you-buy strategy where users don’t have to visit stores to try out the product they like to purchase.
Compatible With Multiple Devices for Interaction
The modern era depends on smart devices, tablets, laptops, wearables, automobiles, and dashboards.
People usually interact with e-commerce websites with their smartphones as they’re much more convenient to use. Online shopping is just one click away with multiple smart devices. So your e-commerce website must be compatible with smart devices.
Meanwhile, adding a custom scrolling feature on your website can give a joyful, lively, and comfortable experience to mobile phone and tablet users. Horizontal scrolling and gesture control are unique features that web designers must incorporate on their e-commerce websites to enhance user experience.
Accessibility and Interactivity
Accessibility is another important UX trend that needs to be considered while designing an e-commerce website. Adding audio or video content to the website allows the visually impaired or hearing disabled individual to interact easily with the website with no hassle. We can improve the accessibility of the website by managing the strong color contrast between the text and background of the website.
Engaging your audience with creative puzzles, contests, polls, etc. can bring a lot of interactivity into your e-commerce website. But it must be creative and concise, as people don’t prefer to interact with complex tasks on the website. Chatbots can carry out these interactive processes by interacting with users in real-time to provide them with useful information. The more engaging and welcoming the website is, the more the chances are of its reach and growth.
Layouts with Multiple Directions
The trend of unconventional grid layouts has evolved and been replaced with multi-direction layouts.
E-commerce website designers are rapidly evolving with the latest UX trend of creating product galleries with multidirectional layouts and grids. The past product galleries have grids and diagonals that only go up and down, but now it is designed with left-and-right, diagonal, and sometimes even forwards and backward.
This user-friendly navigation system allows users to move in whatever direction they like. It has arrived at the ideal time, as we can see the intense usage of smartphones that has completely overtaken desktops. Multidirectional grids are amongst one of the latest UX design trends that are frequently accompanied by flashy animated transitions. This approach has given a comfortable and interactive shopping experience to users.
Creative Animation and Illustrations
Micro-interaction and animation can give an enticing, refreshing, and creative look to the website. Micro-interactions mean the changing of color or moving of an object when a user hovers a mouse to a particular link, icon, or button. In an e-commerce website, when the user clicks on the Add To Cart button, a pop-up window appears on the screen that shows relevant or matching products. From this feature, the user might purchase more than one item that best matches the product they’re going to buy.
Micro-animation and illustration help in explaining complex terms and concepts to the user in the most effective way. Visitors easily understand the concept and idea of the product or service through effective illustration. An e-commerce website must include micro-animations to give visitors a taste of their product. For example, an e-commerce website is selling clothes or shoes, so the visitors might want to know how the stitched product will fit on real people. Adding this option, where visitors can have a real-time look at the product, can help them in making quick purchasing decisions.
Quick Response Time and Speed
Quick response time means the website must respond quickly to its visitors to help customers make fast orders. The product description and features must be clearly defined on the website that gives a small overview of the product. The website must also update its users with new products, discounts, and offers. Exciting offers on the product with a quick response time are essential.
The load time of the website must be optimized to enhance the user experience. Enlarging the clickable area to the max and using slightly bigger buttons can improve user interaction with the website. The quicker the response time is, the more the chances are that visitors stay on the website. Google Play Store has the most efficient UX design that also loads in just over seconds. On Google, the buyer can purchase quickly without having to wait for a long time, making it easier to check out. Buyers are more willing to return to a website that has a quick response time and quick load speed.
Simple and Easy Navigation
Navigation is generally a structure that helps users in finding information related to the website. The designer must create categories and subcategories of the product to give a better understanding to the customer. Relevant information, tabs, links, and graphics help in making simple and easy navigation. The page of the website must not get overloaded and abundant with the content, as it may confuse and irritate the user. Explainable paths must be integrated into a web design to give users a clear perspective regarding different pages on the website.
Easy and Minimalistic Product Check-out Process
Just imagine your customer is overloaded with the shopping basket and has to wait in a queue to proceed to the checkout process.
This builds a poor impression on customers, and they might leave the store empty-handed. The same goes for online shopping, where a customer has to fill up lengthy and complex forms to end up in the checkout process. Customers don’t have much time to fill up such lengthy forms, and as a result, they get disappointed and abandon their cart.
To make the check-out process easy and minimalistic, the designers must cut out unnecessary fields in the form. Only relevant information fields must be added in the form, so it saves the customer time. However, if the customer is purchasing for the second time, then the website must store the customer’s information for later use.
E-commerce website designers are bringing a great user experience by applying the latest UX design trends to their websites. Every e-commerce website must be updated with the latest design trends to build a strong customer base and to stay ahead of its competitors.
Quick response and load time, user-friendly interface, personalization features, and easy interaction of a website with smartphones are the features of the latest UX design trends.
Moreover, e-commerce business owners must also integrate the latest AI and VR technologies to make their website perform smarter and efficiently in real-time. The UX design can be enhanced in a variety of ways, including product personalization, optimization of content and images, flat and inclusive designs, and a simple check-out process.
Author bio for this guest post:
Linda Hartley is a digital marketing manager at Appstirr, who loves to write content on the latest topics, including Blockchain, B2B business models, application development.
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