Discover the benefits of Web maintenance to ensure your website is the best - Banner

Discover the benefits of Web maintenance to ensure your website is the best

Web maintenance brings many kinds of benefits to your website and allows it to stand out. Technology is trending, which is why many companies have decided to have a website. Through this space, they can offer all kinds of information about their services. Additionally, thanks to websites, they can directly contact their clients. That’s why it’s so important to take care of your website constantly. Doing so will help you avoid future communication issues between your company and your clients. 


If you have a business and you want to be part of the digital world, you must have all the necessary tools to create an optimal website. Marketing experts have carried out a large number of studies on this topic. In most of them, we can see that most web owners don’t carry out web maintenance.


The maintenance of a website is essential and so it’s vital to enlist the help of professionals to prevent issues. Over time, any element or object can deteriorate if the appropriate steps are not taken to maintain it. The same can happen with your website by not performing the necessary maintenance to keep it working efficiently.


Web maintenance is important to fix errors on your site


BluCactus - Woman correcting errors on her website

To carry out web maintenance, professionals use a specific set of techniques.


Additionally, they might need to install some updates to the site so that it runs smoothly.


Then, they will erase the errors that are causing inconveniences in the operation of your site.


There are a few things that indicate if your website needs urgent maintenance and the help of a professional: 


  • Not being able to see the website correctly.
  • Loading is very slow.
  • Other types of miscellaneous errors crop up.


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

Carrying out web maintance may seem very easy, but it isn’t. Only an expert has the appropriate knowledge to perform this service and restore the site to optimal performance.


There are a wide variety of maintenance services to meet all the needs that your website may have.


When looking for these types of services online, they will offer you plans that range from the most basic to the most intricate.


Based on your expectations, you should choose the plan that offers you the best results. Only in this way will you be able to provide the best website performance for your clients.


What kind of maintenance can you apply to your website?


To meet the objectives of your website, there are two types of maintenance. These types of maintenance are ones that you can perform on CMS sites, WordPress, and those for e-commerce purposes. Among the types of maintenance that are available we have:


  • Corrective maintenance

BluCactus - Man doing maintenance on his website

When there are bugs on your website that need to be fixed at once, you need to carry out corrective maintenance. This type of maintenance is essential if you want to ensure the security of your website. Performance is also an important part of any website, and through corrective maintenance, you can make the respective adjustments. For this, you can use a bug-finder.


Corrective maintenance is the most complex type, so your website will have to undergo maintenance for a longer period of time. Though tedious, doing this is essential so that all the necessary modifications for the proper functioning of your website can be made.


  • Preventive maintenance


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

Preventive maintenance is also very important, and unlike corrective maintenance, you can do it more often. This type of maintenance involves making corrections in the links on the website, and the compression of the images that you use.


When you update your website with corrective maintenance, some periodic activities might stop, but through preventive maintenance, you can avoid it. Preventive maintenance needs less time. Thanks to this, you can enjoy your site free of spam. As a result, this option will ensure the efficient operation of your website, and your company will appreciate it.


Why is web maintenance so useful?


BluCactus - Men doing maintenance on a website

For your peace of mind, your website must have all the necessary tools for its performance.


If you do not have the necessary knowledge to use them, you should get the help of an expert.


Web maintenance is the best service you can hire for your site. Doing so will ensure your security.


Through the web maintenance service, your site will perform better. For example:


  • Speed ​​upload will be faster


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

A slow website is not pleasant for users who use the internet daily.


That’s why you need to hire the help of an expert who will make the adjustments your server needs to avoid lagging.


  • Monitoring your website


To make sure your website is working in perfect condition and does not crash, real-time monitoring will be essential.


There are a variety of services available that you can use to do this.


  • You will comply with all security guidelines on your website


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

Updates should be made to your website regularly, and in particular, updates should be made to the tools that will guarantee your security.


A web maintenance expert will determine what the existing vulnerabilities on your website are through the best preventive measures.


  • It will have backup copies


The inconveniences that may occur on your website can be solved if you make backup copies.


And to keep your information safe, you should make an external backup to your server.


Enjoy the advantages that web maintenance offers you


By doing the proper maintenance for your website, you can enjoy many benefits that will keep you carefree:


  • You can save money


BluCactus - A person saving money

The objective of your company’s website is to reach potential customers. For this, you must have a site with good performance, where users are encouraged to discover your services. Additionally, website maintenance will save you operating costs. You can spend the money you save on other elements necessary for your site.


To perform website maintenance on your site, you can hire professional services online and pay a one-time fee. Many companies hire a person for regular website maintenance and must pay a monthly fee. But if you want to save more money, you can hire someone to only perform maintenance on a particular issue.


  • Saves time


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

When you have website maintenance services provided by an expert, you get immediate answers to the needs of your website.


You must have solutions that are fast and effective so that your site keeps up the best possible performance.


While saving time, your business can grow by having an optimized and well-functioning site.


  • An optimized website


BluCactus - A person viewing a website from a cell phone

An optimized website must be made up of attractive and quality content. When you change the content of your website, this information gets stored as files that will grow your database. This accumulation of files interferes with the performance of your website. Thus, you should find a solution.


If you made your website through a CSM, you may have access to updates that will allow you to have better templates and other functionalities that you can take advantage of.


Once you enjoy the services of web maintenance, all these tasks will be covered so that your site is optimized.


  • You will have an immediate and specialized response


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

Technical knowledge is essential for your website to be well maintained.


When you see concurrent errors on your site, you should immediately contact an expert to resolve any issues.


An expert in website maintenance will give you immediate answers so that your website is not mired in inconvenience. Your online reputation is important, and everything on your website must work under the correct guidelines to maintain that reputation.


  • You will have the appropriate advice 


BluCactus - Woman advising on the maintenance of a website

A website maintenance expert, apart from giving you the support to offer you corrective or preventive maintenance, can clear up your doubts about your website.


An expert can give you specialized advice to use in the future and ensure that you are keeping up with all the trends in website design. 


  • Don’t worry about the good performance of your website


Maintaining your website can save you a lot of headaches so that you can focus on carrying out your business goals successfully.


This way, you will be free to take care of your business, while experts take care of web maintenance.

What are the costs of web maintenance?


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

The cost of maintaining your website will depend on the functionality of the site.


When you buy a website, you should keep in mind that the corresponding maintenance will be a factor in price. 


Right now, there are a variety of web hosting platforms that you can count on with website maintenance services.


You will find several plans available to you, and you can choose the one that best suits your pocket or the one that your website requires.


You should know that maintaining your website will be a great investment in the long run.


The prices of website maintenance services may vary according to the following characteristics:


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

  • Amount of time spent: The more hours it takes to troubleshoot your website, the price for the service can vary. For solid web maintenance, you must have an expert and that also comes at a price.
  • The type of technology: The type of technology your website uses will also determine the price you will have to pay for maintenance services. Many websites have basic technology, and it will be very easy for the technician to solve any problems. However, there are websites with more complex technologies and due to their content, the maintenance process will take longer.
  • The service is adjusted to your needs: Personalized attention is essential to meet your needs and those of your website. When you request shared hour services, the plan price may be lower and you will be more satisfied.


How should you choose the technician who will take care of your website’s maintenance?


Having a professional web maintenance technician on hand is more important than it sounds. You can see a wide variety of sites online that offer these types of services, and before deciding on some of them, you should take into account several considerations:


Woman doing maintenance on a website

  • Research the technician’s experience level.
  • Review various pricing options to find the ideal one.
  • Ensure that the technician you want is available to offer you the service you need.


To make sure that the technician you plan to hire is reliable, you should check the comments and reviews their previous customers have made before making a decision


Experience is a necessary requirement as well. An experienced technician will make sure that the web maintenance your site receives is adequate and will be able to provide immediate responses to errors or inconveniences that may be on your website.


The problems your site experiences may be very common, but still an experienced technician should be the one hired to solve them to avoid subpar repairs.


Attention is another relevant factor, especially for those who are in search of personalized maintenance. Each website has its own needs, and an expert will be able to address all your concerns to help you as quickly as possible.


Is it worth investing in web maintenance? 


BluCactus - Discover the benefits of Web maintenance to ensure your website is the best

All the options that can be beneficial to your website are priceless. When searching for services necessary for your website, you should not look at how high the price is, but at the benefit that it can provide.


As you can see, the benefits of maintaining your website are a critical part of keeping up with the SEO optimization that is and will continue to be a vital factor in your website’s success.


Investing in website maintenance can only offer benefits that your business will enjoy in the short and long term.


Although there are many types of services required for your website, you should prioritize maintenance as one of the most important.


BluCactus, your ally in digital marketing


BluCactus - Contact us

BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.


BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.


Our online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.


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Learn About the Most Visited and Used Shopping Websites in the World - Banner

Learn About the Most Visited and Used Shopping Websites in the World

Learn About the Most Visited and Used Shopping Websites in the World. Online shopping is trendy in the world. Despite having its origin in the United States, it has now spread to practically the entire planet, being a common practice from day to day.


Previously, online shopping was limited to a specific type of merchandise. However, today, buying a pack of napkins from industrial equipment is possible. Thanks to the fact that businesses, brands, and stores have realized the advantages of having a presence on the web to sell and thus expand the business and increase sales.


It is no longer possible to imagine the shopping market without referring to the online modality, which has become as common as buying bread in our usual bakery. The world of face-to-face shopping certainly still has many followers. But online shopping has reached another level of demand, especially in the wake of the pandemic.


For this reason, we want to make, on this occasion, a list in which we will talk about which are the most visited and used websites in the world to buy in 2022.


Meet the 11 Most Popular Shopping Websites in 2022:




One of the advantages of the online shopping giant is that it offers a portal for each country where it has a presence, thus covering a large market.


This sector of purchases through websites is considered the strongest competition. They have acquired vast experience in this field thanks to their trajectory and lifetime.


Another of the great advantages they have introduced is their Prime service. It includes products on offers, fast and free deliveries, and a streaming channel with exclusive series and movies.


Additionally, Amazon represents a secure website, so your data protection is ensured here. Making it even more attractive when choosing the place to purchase on the web.


Amazon continues to work to improve and grow as a shopping website, which will continue to position it as the favorite in this area for much longer.




Founded on July 2nd, 1962, Walmart has a presence with its almost 11,000 physical stores. They operate under 65 brands in 28 countries and its website in 11 countries. The Walmart brand operates as such in the United States and Puerto Rico, in Canada and Mexico under Walmart Supercenter and Sam’s Club. Additionally, the Walmart brand operates in the United Kingdom as Asda, in Japan as Seiyu, in Chile under the Lider brand, in Argentina as Changomás, and in India under Best Price.


In addition, it also has a presence in Central America, operating in Brazil, Costa Rica, Nicaragua, El Salvador, Colombia, Honduras, Guatemala, and China.


They are characterized by their offers and low costs of products. Furthermore, they offer the same products as the physical store in the online modality. So, it is possible to make the purchase online and only pick-up in the store for greater comfort.




This website allows people to sell their products.


Notably, it is a highly varied site in terms of categories, and you can find both new and used products.


Moreover, finding collectibles such as unique rarities on the market is possible.


When you are looking for something special, check eBay first, you will surely find it.




Alibaba Group is a Chinese private consortium engaged in e-commerce, B2B sales, retail sales, and between consumers.


It is currently one of the most popular and demanded shopping websites.


And it is possible to buy in large quantities, which is why entrepreneurs and resellers widely use it.


Their payment methods are convenient and varied. And they offer a wide range of products that even include options in ​​agriculture and chemicals.




This is another site that had its origin operating exclusively in the United States and now works distributing to the whole world.


This site is also one of the most visited, famous, and preferred by users.


Since it offers a wide variety of products at affordable prices.


That makes it an extremely attractive place for the public.


BluCactus - Learn About the Most Visited and Used Shopping Websites WorldBest Buy


Despite offering many product options.


Best Buy is characterized by its excellent prices in the technology department.


Besides its discounts and offers, as well as having, as its name indicates, the best price among various products.


So, getting the best proposal will not be an impossible mission.


BluCactus - Learn About the Most Visited and Used Shopping Websites WorldFlipkart


This Indian website started out very small but has grown rapidly and can even be compared to Amazon.


It has become very popular, and today many people use it and buy from it.


The Asian public is the one that is most in demand and has managed to raise a large amount of money in its history.


BluCactus - Learn About the Most Visited and Used Shopping Websites WorldTienda


Tienda is a great place to buy what you want, even at the low price of one dollar. They have an auction section where you only have to offer the best price to take the product.




Its strength is the availability of offers and discounts, so purchasing a product at less than half the original price and group discounts is possible. Buying here has never been so attractive.




This specialist furniture site is the king in its category due to its variety and prices. Day after day, there are countless visits and transactions that it receives in web traffic. It is one of the best-known portals in the world and undoubtedly the most demanded when decorating your home.




They have a business model based on dropshipping. The site is an intermediary between the buyer and the product seller, just as Amazon works. It is owned by Alibaba Group and offers products for international buyers, so its platform is available for foreign buyers.


It allows the resale of products and, like Alibaba, is ideal for business people and entrepreneurs who want to take advantage of the many Chinese suppliers available to them. The trick is to locate trusted suppliers in your niche and optimize delivery times.




Ken Schreck BluCactus +1 469 206 5510As shown by today’s society, more and more consumers are going online and buying more and more through websites. The trend is to buy online more than going to a physical store, which, although they do not lose their charm, doing it digitally saves time. The next time you want to buy a product, recheck this list, prepare to buy calmly, and enjoy the process.


For your online business to reach considerable levels of income and visibility, please do not wait any longer and contact us.


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Learn about the digital marketing agencies in the metaverse, what their functions are and how they work - Banner

Learn about the digital marketing agencies in the metaverse, what their functions are and how they work

Learn about the digital marketing agencies in the metaverse, what their functions are and how they work. With the boom that the Metaverse has had in the world, more and more brands and companies have decided to venture into this coveted digital medium. They aim to offer unique experiences and products to their customers and other users who create a life in the Metaverse.


For some time now, brands active in virtual reality have seen the need to implement digital marketing strategies for their launch campaigns and promotions.


Marketing agencies are also getting used to adapting campaigns already established for traditional platforms (social media, email marketing, websites, etc.) to the Metaverse.


Until now, this formula has worked well. The same agencies in charge of conventional advertising have also dared to work in the Metaverse. However, there are already marketing agencies dedicated exclusively to the Metaverse and others that have made a strategy solely for this world among their services.


Role of advertising in the Metaverse


BluCactus - Learn about the digital marketing agencies in the metaverse Ca - VirtualWe believe that campaigns aimed at promoting a product or service and the participation of brands within the Metaverse have very similar objectives.


One impacts the other. This means that brands that want to make life in the Metaverse will place their products here. They promote through advertising, using various existing strategies as well as the different virtual technologies that reality offers.


Therefore, the role of advertising is relevant whenever a brand wants to achieve an objective on a greater scale.


It is marketing strategies that will determine the success and positioning of its products.


BluCactus - Learn about the digital marketing agencies in the metaverse Ca - VirtualHowever, it is necessary to emphasize that how brands are presented in the Metaverse must be very different from conventional media. The Metaverse seeks to be participatory, collaborative, and offer a variety of experiences without being intrusive.


If users perceive the Metaverse as a purely commercial medium, impregnated with annoying advertising that frequently interrupts, they will simply become disenchanted with the platform and avoid entering it as much as possible.


For this reason, the methods of advertising in the Metaverse are not the same as those used in an online game or social media. Based on this need, some marketing agencies have decided to specialize or focus parts of their efforts.


Marketing agencies focused on the Metaverse and their functions


BluCactus - Learn about the digital marketing agencies in the metaverse Ca - VirtualMarketing agencies will now focus part of their services, time, efforts, and personnel solely on the Metaverse. They will help each brand they work with offer new experiences and diverge from the advertising we are used to.


People in the Metaverse, immersed in an alternate world, can spend hours in total disconnect from reality. Therefore, agencies will be tasked with helping brands establish a non-intrusive presence. Instead, advertising techniques will function as a support or alternative to promote the activities carried out there.


Traditional advertising practice will be left behind in the Metaverse. Agencies that will dedicate themselves exclusively to the Metaverse must be clear about their approaches and should avoid treating the Metaverse as a traditional advertising space.


Metaverse dual system


BluCactus - Learn about the digital marketing agencies in the metaverse Ca - VirtualThere is talk of a gaming Metaverse as well as a decentralized one.


When it comes to gaming, brands and advertising have coexisted practically since its inception. Users accept it. However, in the second, priority will be given to the user and ensuring that their participation in the Metaverse is as satisfactory as possible. This will encourage agencies, brands, and users to be creative and earn profits based on their efforts. Users will be rewarded by brands for their achievements in this world.


Experts predict that, for the moment, the Metaverse will maintain a hybrid system where both options coexist. More long-term results will determine if there is a preferred way for brands to have a successful presence.


Advertising options available to brands in the Metaverse


BluCactus - Learn about the digital marketing agencies in the metaverse Ca - VirtualAdvertising in the Metaverse allows brands to get noticed and earn profits through virtual purchases that users make.


In addition, it generates experiences within this reality.


To do this, a marketing agency will focus and advise on the following products or strategies:




Non-fungible tokens are encrypted digital assets, not capable of being exchanged under typical conditions. NFTs can be represented by anything from a rendered piece of art, a tweet, or anything else. They are commonly traded in virtual realities.


BluCactus - Virtual marketingTrademarks in virtual mode


To suit life, many brands have modified their products and services to adapt their use to this digital world.


We can find clothing, accessories, music, events, and more that is uniquely digital and can only be consumed in the Metaverse.


From this type of product, brands receive income. In some cases, even higher than what they could earn from traditional products that we commonly know.


BluCactus - Virtual marketingOut-of-home advertising


This type of advertising includes billboards that we see on the street, cars, public transport, benches, etc.


It is also possible to find this type of advertising.


On some platforms, we can find real estate developments.


The presence of streets and vehicles, among other elements typical of a city, is also ordinary and necessary. This is the ideal environment to place this type of advertising without being invasive.


Future of advertising in the Metaverse


For the next few months, and moving into2023, advertising could focus primarily on these assumptions:


BluCactus - Virtual marketingVirtual shops


As we mentioned before, when it comes to the products available within the Metaverse, brands, and designers, among others, are dedicated to designing, making, and creating products solely marketed in this world. This implies a profit for both the brand and for the medium through which they are being shown.




On social media platforms and in other digital media, we can keep track of interactions, visits, calls, queries, and any other activity that allows us to see if the desired results are being achieved from the digital marketing strategies we use.


Ken Schreck BluCactus +1 469 206 5510Being able to do this in the Metaverse is one of the priorities of marketing agencies. The dilemma they face surrounds how to achieve this with a complete vision and finished videos.


As the Metaverse continues to grow, the interest of brands and companies will also increase. Advertising will have a prominent space in the Metaverse.


To this extent, agencies will play a crucial role. The success of campaigns incorporated into this enticing virtual reality will depend on these digital marketing agencies.


Contact us to boost your business or brand. Don’t miss anything related to digital marketing! Subscribe to our free weekly newsletter and receive all the latest news.



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11 Tips for Making a Responsive Web Design - Banner

11 Tips for Making a Responsive Web Design

11 tips for making a responsive web design. To begin, it’s helpful to clarify that the term responsive means adaptable. By linking it with web design, we know that a responsive design is an adaptable design. But what does this really mean? Well, responsive web designs adapt to all sizes and device options to offer a better browsing experience to users of a particular site or page.


What is responsive web design really about?


A responsive web design is one that is structured to adapt to different types and sizes of screens. And, consequently, to the various devices we use to access a web page


When a web design is responsive, the system automatically detects it. It adapts the site’s elements – such as images, the menu, and typography – to the size of the screen you’re browsing on. 


It is important not to confuse responsive web design with mobile web versions. The first is a website that adapts to any size. In contrast, the second refers to an arrangement created exclusively for phones. So, we would be talking about two different and independent sites.


Therefore, we advise using a responsive web design over an additional mobile web version so that you only focus on maintaining and improving a single site rather than two. Sites with a responsive web design will work perfectly on any device of any size if it has the necessary elements.


Importance of having a responsive web design


We tend to access the Internet primarily through mobile devices, like cell phones, tablets, or other handheld devices. Consequently, the display of the sites we access should be optimized and, above all, fast. 


Imagine being in a hurry looking for information or requesting a service and the site doesn’t load.


Or the font is so small that you have to zoom in on the screen to read it. Undoubtedly, it would be very cumbersome.


To facilitate navigation, websites need to be responsive and offer a better user experience. 


Advantages of a responsive website


  • You use a unique URL, which provides better positioning in search rankings
  • The website design will be implemented equally for all devices so there’s no need to make a new one for mobile versions
  • You save time and money in terms of maintenance. While it is true that maintaining a responsive website is not cheap, the investment is small compared to maintaining more than one site at a time.
  • The design can be displayed on all browsers and devices regardless of the model.
  • You can avoid duplicating content. 
  • For digital marketing purposes, a responsive web design makes it easier to share content, helping it go viral faster.
  • Responsive web designs increase traffic to your site. This provides a satisfactory experience to the client and consequently improves SEO positioning.
  • It increases the good reputation of your company or brand. A responsive website is capable of showing all the benefits of your branding and creating engagement for future purchases and increased sales.

Elements of a responsive website


There are certain factors to consider when making a responsive website work properly. Offering that experience that will make a user not hesitate to enter from wherever they are and through any computer or device. Some of these factors are the following


Images and Videos


They must have the appropriate resolution and size to adapt to any screen size without losing their quality in the eyes of the observer.


Loading time


One of the most important factors is the time it takes for a site to load. This can generate great satisfaction if it is fast. Or frustrating if, on the contrary, all the elements are displayed slowly, which can cause dropouts.


Effects and tabs


There are some aspects of web browsing that can only be experienced through a desktop computer, and not on a cell phone. For example, the mouse is for the exclusive use of desktop computers, while on devices such as phones and tablets, everything is tactile, either with a pencil or a finger. For this reason, you should try to incorporate links and effects. They can be used from whichever device you use and can offer us the information we require without problems.


Format size


In the case of mobile phones, the best format for browsing is vertical. While on a desktop computer, the common layout is horizontal. That is why both must be incorporated to respond to all needs.




This point is critical since a legible font, even in its mobile version where you do not need to zoom in to read it, will improve the Internet user’s experience.


11 tips on creating a responsive website


There are a few necessary steps to take to make your website responsive and successful. For example:


Taking a mobile-first approach


A mobile-first approach consists of a web design and layout trend that prioritizes accessibility for mobile devices, all from the design of a website for tablets and cell phones. This structure will later adapt to desktop computers and not the other way around as it was usually used.


Migrating from desktop to mobile


Suppose, in your case, you already have a website designed and created for a desktop computer, as usually happens. In that case, you need to make the changes to convert it to a suitable version for mobiles. You can do this through the implementation of a website builder that offers you the ability to recreate the already established design without the need for programming. Or you can use CMS plugins, which are currently already designed to be responsive.


Implementing a responsive theme


It is a good decision to make the theme responsive from the beginning, especially if you do not have vast experience in web design. Selecting a responsive theme will ensure that it will automatically adapt to any device.


For this, you can resort to specialized sites that have a theme market. Another detail to keep in mind is that if your site is already up and running, we recommend making a backup before making the change.


BluCactus - ResponsiveSaying no to the use of Flash


Flash is an inactive program no longer supported by its creator, yet most leading browsers support it. So, if you use Flash, you will probably cause many headaches to those who visit your site because they won´t be able to access it correctly. Avoid using Flash and say yes to friendly navigation.


Optimizing speed


We have already mentioned this aspect, but it’s important enough to mention it again. A fast site, in addition to facilitating navigation, simply attracts more customers and users while generating a positive experience. So, discard everything that slows downloading time, such as inactive plugins and unnecessary widgets, among others. Additionally, choose a web host and server quality that will provide high performance to your website.


Taking care of the appearance


We have been talking about what a responsive website should have and the elements it should contain to work optimally. However, its appearance is also significant. The appearance of a site is its face and letter of introduction to the world. Therefore, it’s important not to neglect it. 


BluCactus - Responsive



Compatibility refers to whether your responsive website design is compatible with mobile devices and whether it does what it was created for. To measure this, Google has a mobile device compatibility test tool. By entering your URL, you can obtain a detailed analysis and verify if it is suitable for mobile versions.


Using the accelerated mobile pages option


Accelerated mobile pages, or AMP, is a framework dedicated to accelerating the loading process of a website in its mobile versions through data compression to a number much smaller than that of an ordinary page for much faster loading processes.


Using Media Queries


Media queries are the syntax used when wanting to modify a website or application based on a specific device.


This is a critical process because it makes it possible for the site to adapt to any device and screen size. So, it´s necessary to verify that the queries are configured for all existing screen sizes and not for the more frequent ones.


BluCactus - Responsive

Going for a standard typeface


There are endless options available on the market for fonts and pages to download and use. But, in the case of websites, not opting for a beautiful and elegant script font is the smart thing to do.


The best thing you can do is use standard fonts that are legible even on small screens.


Regarding the size of the font, the ideal is 16-pixels, which can be seen clearly without the need to zoom.


Optimal Images


The use of good quality images, but of adequate size, is the best combination for responsive websites. Remember that the objective is to be able to view everything from the screen of your phone, so large images will not load with the speed that they deserve.


But you should still avoid reducing their size too much, thus losing quality


Blucactus-contact-us-4 - Ken SchreckSeveral programs can help optimize images, but this process must be applied before uploading them to the website.


Technology, digital media, and the world of marketing are dynamic and constantly changing. So, if you are part of this world, you must be at the forefront of the field so that your brand or company does not fall behind.


To stay ahead of the curve, it is necessary to adapt to emerging advances and novelties so that your website is always one step ahead of the others.


To stay up to date about everything related to digital marketing, you can subscribe to our weekly newsletter. Contact us now.


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13 inspiration sources for your website - Banner

13 inspiration sources for your website

13 inspiration sources for your website. We have already discussed the importance of having good quality web design. If a site doesn’t have enough visual appeal to generate immediate engagement upon entering, users may abandon it for a competitor’s site.


In addition to the design, the site must also be functional, and it must respond to the needs and tastes of those who visit it.


We know that designing a website is not an easy task. You may have a thousand ideas in mind and want to incorporate all of them, but if you don´t know where to start, you can make mistakes.


To avoid failure at all costs and, on the contrary, guarantee the success of your website, follow our tips to create an attractive website design. In addition, we’ve also included 13 sites that provide design ideas and templates to follow.


What should you consider when designing a website?


Give relevance to the mobile version of your site


Nowadays, most people access the Internet through their cell phones. Thanks to the world’s increasingly fast-paced lifestyle, it’s become a necessity to have everything we need right on hand. Therefore, everything from answering a simple message or requesting a taxi service or food at work has become a task that needs to be resolved quickly and easily, which we can achieve with our devices.


That the selected theme is responsive


Due to the increasing rate of mobile Internet users, websites must focus on offering a mobile version, one that adapts to any screen size and provides a good customer experience.


BluCactus - sourcesGoogle´s help


Another advantage of prioritizing the mobile version is that Google positions mobile-friendly sites higher in rankings, thanks to increased traffic from mobile usersThis means that your site will be among the first results returned by the server at the time of a search.


Single page layout


To facilitate navigation and interaction on the site in its mobile version on smaller devices, it’s recommended to limit the design to a single page. By doing so, you can optimize scrolling and the customer experience.


Choose a simple and organized design


A simple design is not synonymous with a dull or unattractive one. With simplicity, there is speed. So, if your site has fewer details to distract users, it will be easier for them to locate what they’re looking for. Additionally, simpler sites run better in the mobile versions.


BluCactus - sourcesLook for legibility


A website with legible typography will make it possible for Internet users to locate what they are looking for quickly and easily. In addition, using an attractive font consistent with the rest of the design captures the user’s attention. Legible fonts also prevent visual fatigue caused by a small or difficult to read typeface. 


Another way to achieve this legibility is by establishing a typographical hierarchy. Mainly this consists of organizing the content or text by the relevance of each section and classifying them as the following:


Titles: these indicate the overall topic your post covers. Titles must have an adequate size and be visible, legible, and perceptible immediately. 

Subtitles: in a subtitle, the title’s content is developed a little. Subtitles are usually a smaller font size than titles. 

Paragraph: paragraphs develop the idea proposed in the title. They must also be written in a legible font and be smaller than the subtitle.


Ease of navigation


Another important detail that you should always try to incorporate is the ease of navigation. When a user enters a site and doesn’t find precisely what they’re looking for, they can easily become frustrated and leave the site. If your site it easy to navigate, users will be more likely to remain on the site, thus increasing overall visits to your site and, consequently, increasing your Google ranking. 


Design harmony


Another vital factor to consider is the harmony of your web design. Essentially, does the design of the website match your brand? Your web design should be consistent in color palette, elements, and specific fonts that are applied to any area in which the brand has a presence.


Additionally, a site should be harmonious in the sense that none of the design elements clash. There should be synchronicity and a relation between the site as a whole and each of its elements. For example, a single section of the site shouldn’t have different colors and graphic elements than the ones on the main page. 


Having this coherence in terms of design is synonymous with professionalism. And this, in turn, reflects the quality of the site and suggests security to the client.


13 sources of inspiration for your website


Sometimes we need a little inspiration to create something extraordinary. So, check out these 13 sites when designing your website and create a product that stands out from the rest.




This site has it all for free!


Zyro hosts many templates designed to be used on websites that are ideal to start with if you´re a beginner. They provide both modern and elegant options that will give your site a striking, professional look.


You only have to select the template of your choice and start editing according to your taste, style, and of course, your brand.


Advantages of Zyro:

It has a variety of themes to select from.

Their designs are responsive. That is, they adapt to various devices and their sizes.

In addition to web design, it offers the option of creating a logo if you require it.



SiteInspire offers a relatively wide and diverse gallery of web designs. They carry everything from children’s designs to much more formal options. This makes it easy to ensure that you find a design perfectly suited to your tastes. 


Advantages of SiteInspire:

It offers very easy navigation.

It has search filters to make it easy to locate designs.

They offer registration to keep updated with all their new designs and they have a membership option to get first-hand news.

They have a creator’s directory, where you can keep track of other people’s work that you like the most.




Awwwards is a complete site, offering many elegant designs and new content every day. Deciding which design to choose is the biggest problem you’ll face with this site. Its engine covers multiple categories, such as colors, labels, and technologies, among others.


A detail that makes it very reliable is that Awwwards is also dedicated to rewarding sites with good design, appearance, and development.


Advantages of Awwwards:

Web design experts endorse its catalog of designs. At the same time, the websites that use their designs are rated based on their use, content, and creativity.

If the search filter is very broad, you can narrow it according to specific requirements.

It has an informative blog section, which allows you to stay updated about trends in web design.



Pinterest is undoubtedly a good reference site to find inspiration. Its search field is quite broad, and you can find whatever you need, from color palettes, elements, backgrounds, and anything else you require.


However, while you can find a lot of quality material and excellent resolution, you’re also likely to come across low-quality elements that are not very professional.


Advantages of Pinterest:

It is an intuitive site; as you click on an image, it will immediately show you many more related to the initial search.

The pins or images that are part of the feed are presented vertically for better and greater visibility on the outside.

It offers you the creation of boards to save everything you like and attract attention in a classified way. You can even follow other people who upload content.

It allows you to insert several keywords in your search engine for more precision.

It has a premium option if you can afford to purchase paid content.




BluCactus - sourcesThis site is very similar to Pinterest, except that Designspiration focuses only on design topics.


Like Pinterest, it allows you to browse through the feed and save what interests you.


The difference is that it presents many elements in a horizontal format, so the display is not as friendly.


Advantages of Designspiration:

It is a site dedicated to design. So, the search will focus on what you need without diverting to other types of content like sewing, confectionery making, or others.




BluCactus - sourcesBehance is a social media platform for creatives and artists in which they share their work. You can access it to find material that inspires you when creating your site.


Advantages of Behance

Even without being a designer or dedicating yourself to any activity in the creative field, you can still use the app to follow and explore the work of others.

You can generate mood boards with the content you consider helpful.

Your search field is detailed and more specific than other sites, allowing you to find items by color, time period, and even country.




BluCactus - sourcesAnother place considered one of the best to find inspiration for creating your site is 99designs.


It allows you to search among designers and their work and even connect with them.


Advantages of 99designs

If you want the best of the best, 99designs allows you to search by designer and portfolio. And if you find what you like, you can contact the creator to personally design your website.




BWG (Best Website Gallery) has been active since 2008 and hosts many designs and elements to inspire others.


In addition to offering design options, it also has elements for web development.


It’s worth mentioning that the site’s design itself is not the best, but the content you will find is beneficial and valuable.


Benefits of BWG:

It has a very exclusive search field so that you can filter the criteria by frameworks and websites oriented explicitly to website design.


The Best Designs


If you are looking for simplicity and ease in searching, this site is the one for you because it allows you to explore and get elements for your site without as much blustering as other pages.


Advantages of The Best Designs

As we already mentioned, it is a very easy-to-use site. It has a section called “Design of the day,” which means that they have new content frequently and offer the possibility of contacting designers directly.




CSSnectar is a platform that contains the design of other websites, classifying them into three categories: coding, innovation, and creativity. Users can vote for each site according to its most outstanding feature.


Therefore, you will have access to the designs that users consider the best designs and make use of them.


Advantages of CSSnectar

The user vote score for each design is visible.

Its search filter is wide, allowing segmentation by colors, country, category, etc.

The websites that converge there are of high quality, and it has a group of experts who oversee each project.

They keep their subscribers up to date with news and information about what’s new.


Template Monster


Template Monster offers a paid and a free section. It has content with thousands of templates for websites with plugins and graphics that you can access.


They have a section with the latest topics so you don’t miss anything, as well as support chat and technical support.


Advantages of Template Monster


It’s intended for people who are not designers, so handling it is very easy and accessible.

Its inventory is huge. Therefore, you have plenty of options to choose from. 

It offers template demos to give you an idea of ​​how it would work on your site.

Like others, it also has a search filter that allows you to be very specific.


Best Website Gallery


This site has more than 200 websites so that you can explore and navigate between them through its filtered system, placing it among the best options to get inspiration.


Advantages of Best Website Gallery

It offers high-quality preview screenshots, so you don’t have to log into the site if you don´t want to.

They are identified in detail and classified by theme or category.

It also contains online design and development resources.


BluCactus - sourcesGoodUI


GoodUI is not just a page to find designs.


It also gives you resources to optimize your website.


Advantages of GoodUI:

It has a section of totally free ideas to implement in web design.

It has a reasonably complete blog that shows you the work and tests carried out by brands such as Netflix, for example.

They offer a paid version with great benefits.

They have an extension called BetterUI, in which when you sign up, the team is responsible for reviewing your website to improve it.


BluCactus - graphic designWith these tips and sources of inspiration.


We are sure that you are more than ready to start website design in the right way and ally yourself with experts in the field.


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7 mistakes you should not make when designing a web page - Banner

7 mistakes you should not make when designing a web page

7 mistakes you should not make when designing a web page. In an increasingly digitized environment, standing out and having the greatest possible visibility is a battle that most people want to win.


For a business, the existence of a web page becomes a requirement. Since it´s a means to access information about the company, product or service they offer, and information to contact it. All in a way that should be easy, fast, and safe.


For this reason, the first thing that Internet users encounter when entering our website is our cover letter. And we know that a good first impression is crucial. Because it is possible to have second chances, but if we succeed from the outset, we will have gained ground.


So, a good design, in addition to other elements, will speak highly of our page. And of what the company or business transmits to those who visit us. But to achieve this success, we must avoid making certain mistakes when designing and creating the web. And thus make our place popular.


7 mistakes when designing web pages


  • Slow Web Page


You should ask yourself a question: what do you do when you find yourself on a slow page? If your answer was “go out and stop waiting,” then you will know that it is the same thing that your clients or those who visit you will do. And, of course, none of this is positive.


A long wait and an excessive delay in loading elements, content, search engines, etc., will simply result in the abandonment of the web page. And that the person resorts to another.


This slowness may be caused by a lack of server resources, very long source code, very heavy or uncompressed images. Along with the presence of large videos and indiscriminate use of plugins, among others.


Another detail to take into account is the design as such. We can have an excellent design that visually enchants and hooks everyone who enters. Still, the excess of scripts, and images, among others, make it very slow. And a nice photo will not be enough for the client to stay and continue browsing.


Therefore, check these details mentioned here if you find yourself in this situation. And make the necessary changes to offer a fast loading page and make the visit and navigation satisfactory.


  • Not adaptable to mobile versions


BluCactus - 7 mistakes you should not make when designing a web pageCurrently, the use of mobile phones or smartphones is practically a necessity. Not only because of the fact of being in communication with other people. But because even from our devices today, we can carry out our work functions.


The evolution of telephones and their use has made them essential for our daily lives. And, of course, with a good data plan, we can do everything we need. All without being at home or the office and with a desktop computer.


Thus, you will know how annoying it is to be on the street and enter a website from your phone and that it does not load completely. Or it has tabs that are covered at the edges and don´t work on the mobile.


This is known as a web page that is not responsive. Since the mobile version was not introduced in its creation and design, which will bring these types of problems mentioned.


And how does it affect you? In the first point described, just as we leave a web page that is slow to load, we will also leave a page that does not load or does not allow us to advance properly on our cell phone. We will always opt to do nothing or change sites.


Another detail to consider is that the great master of internet search engines, Google, has a penchant for those pages optimized for mobile versions. So, if yours does not have that feature, it will affect the positioning in the search engine results.


Also, consider that the bulk of internet traffic is carried out through mobile devices. Therefore, do not hesitate to optimize your page for its smartphone version.


  • Design Deficiencies


We have reached an important point: the design has been part of that cover letter covering the entire web page. And its success largely depends on it.


Many options allow you to make your own page design based on pre-established templates. Which although they can get you out of trouble and serve you for the essentials, they will not be something exclusive. And that can give an unwanted image to those who enter for not looking professional or reflecting the company’s spirit.


But let’s go to the case where your page was not created from a standard template. Instead, you have a design based on your needs. However, they have bad color combinations and poorly readable typography. At first glance, it looks overloaded or is not well defined, also diverting the Internet user’s attention.


For this reason, you must start based on the mission and vision of your company. What you want to transmit and how you want to be perceived through your page. Remember that one of the objectives must reflect the professionalism and security that customers want to get from the business or brand and, of course, from you.


If you have a branding for your brand, then do not hesitate to include it. As long as the colors are suitable for a web version. For example, if you apply a dark background and choose a light font, the reading of the content will be highly cumbersome. It may cause visual fatigue, which will result in the abandonment of the section or the page in general.


A good design should not be underestimated. Because it is a fundamental piece of your page’s success from the first click on the link.


  • Unintuitive Content


A web page with unintuitive content is one where what we are looking for cannot be easily located.


This can be due to a poor structure of the page, complicated menus, excess tabs everywhere, and sub-pages. Among other things that complicate the task of finding the information we need.


It does not happen to you that, on a specific page, you need to go to the documents section, and you can only access it through an external link that the search gave you since when you enter the page, it is not possible to get there. We refer to this type of situation when we say that a page is not very intuitive.


And, of course, it is another reason why your page is unattractive to the user. In the future, they won´t visit it since they do not feel that they can get helpful information from it. Or that they cannot resolve what is necessary through it. Remember that simplicity is the key to good navigation.


  • Lack of content update


If your page will host valuable content such as a blog, news section, or provide relevant information about what you offer, it must be kept up to date.


Imagine entering a page, and your last entry or update is from 2010, for example. It would not really be useful, and immediately the reliability of the rest of the information that may be there would be in doubt because of this detail. Likewise, it happens when we insert external links to news or videos that are no longer available in their place of origin since the person will not be able to view them.


Another case is also the fact of managing prices within the page. Since if you have a shopping section where you display your products, they must have the updated cost and the option in other currencies, if applicable. Otherwise, you would be slowing down and harming this process by limiting the income for that part.


So, in this same order of ideas, we can mention that worthless content will also affect your page.


Suppose we find material that is repeated or copied from other sites. Or with unverified facts that we know are not true or accurate, as well as misspellings. In that case, it will quickly take the user out of the site and reduce visibility and positioning.


If you also have a high content of images with very little or no text that gives meaning to what is shown, it is also perceived as low-quality content. A good balance between both elements (text and image) will even help you with Google’s positioning in the search engine. So, check this detail too.


The world is ever-changing and dynamic, as well as information, and that´s why updating our site is crucial and essential.


  • Links not working


Also known as damaged or broken links related to the previous point. Where we talked about keeping the page updated.


You may have entered a page many times, and when you click on an internal link, it is not available. Or it throws an error because we are facing a damaged link.


And it goes without saying that it is another reason for whoever is using it to divert interest and leave the page quickly. Especially if the broken link was to be able to make a purchase or complete some procedure.


Avoid losing customers and reducing visits to your site by keeping the links on your page up to date. And always without errors that prevent effective navigation. If you are experiencing this problem, turn to a professional preferably and make the relevant updates.


  • Not taking into account legal aspects


Not because it is the last aspect to mention, it implies that it is less important, on the contrary. Legal responsibility is something to keep in mind when creating a web page.


Mishandling of elements such as Cookies, Tracking-Tools, and Social Network Plugins. Or the absence of a full Legal Notice or any detail that implies the violation of data protection leads to incurring in serious crimes. Since these are no longer minor offenses.


Likewise, using licensed or protected material, such as images, videos, sounds, and songs, without the corresponding authorization can lead to endless legal headaches. Believe us. It will be very expensive too.


Therefore, consider all these legal aspects and details from the beginning to cover your own and your page’s backs. And to not receive an unpleasant surprise in the future.


Incurring in errors, either one of these mentioned here or others, is not a sin. But not taking the appropriate corrective measures on time is. Remember that the permanence of these details will not add positively to your business but quite the opposite. It can be a way to reduce your site’s visibility and company in general.


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The 13 most cutting-edge websites today - Banner

The 13 most cutting-edge websites today

The 13 most cutting-edge websites today. Web page design is constantly innovating and updating. When designing and creating a site and taking care of the aesthetics with which it will be presented to the public and all visitors, important aspects must be considered. Things such as loading speed and having a good cache system. As well as optimizing the images so that they are loaded quickly and in good resolution.


Therefore, web optimization is essential before giving way to design details, which are no less relevant at all. Still, a page that works in excellent condition, with an innovative and attractive design, ensures killer success.


Let’s first talk about the trends in web design for this 2022. And what we can expect from each one when implementing them.


Trends in web design 2022


BluCactus - websitesProgress Bars


We know that waiting is desperate. And to prevent the user from abandoning the page or the process that may be carried out, one option is to add a bar that shows the loading progress. And although it will not speed up the loading, it can make the waiting time less tedious and impatient.


Split Screen


It is a dynamic option for Internet users. Upon entering, the screen is presented divided into two. There each part shows an option to select depending on the site’s services.


In this way, selecting the desired option starts the navigation and, consequently, the interaction within the site.




This is about grouping content or options on a web page. That way, when you select an alternative such as products, this tab takes you to the categories. And that category tab leads you to the specific products.


It is not an innovation since it is common to find web pages with the content presented in this way.


Still, it has evolved to be incorporated more attractively with a significant visual impact.


Colors in gradients and with grain


This design trend has been with us for some time. And it continues to give good results since it offers beautiful and modern aesthetics and visual results when applied.


This year, they are still in trend with the incorporation of the grain. This is nothing more than a degraded texture that gives it a very natural look.


The grain effect can be applied either to the entire page or just to some sections.


Without a doubt, it is an option that you should try if you want to give your page a new look in a striking way.


BluCactus - websitesLarge Typography


The selection of typography for a website has become an art.


There is currently an infinity of options to choose from. And the success of a page may very well depend on this. Since the one we are going to use must be, first of all, legible and easy to read.


Today a trend that is being very successful is that of giant fonts, where the words or phrases are presented in a large size on the page. And that they are not only visible in an obvious way. But it is precisely the dimension that will give that avant-garde touch to the design in general.


Custom Cursor


It may not be an essential element to modify on your page. However, you should consider the options.


Everything aims to have a totally attractive site for the Internet user. And why not make the experience much more dynamic and give them the option to customize the cursor. From the size, shape, and color of the pointer with which we navigate. They could be modified or even adapted to the image or purpose of your company.


Rest assured that they will remember it, making a difference between you and other places.


BluCactus - websitesDark Mode


It’s not just about taking care of your eyes and avoiding the fatigue caused by spending a lot of time in front of the screen.


Since the launch of dark mode for some applications and operating systems, there has been no going back.


From this, themes and designs have been created exclusively for this type of navigation. Becoming even more attractive than in the conventional mode. They can also highlight the content of the page.


We know that black represents elegance and prestige. So, if you intend to convey these values, moving to the dark side of your website can be an excellent option. And on top of everything, contribute to battery savings in the case of mobile applications.


Blucactus-Flexibility-for-Consumers-23D elements


The use of 3D resources continues to be a trend. Thanks to the resource banks that exist, their popularity and access to them facilitate their use. This type of graphics, illustrations, or animations will give your site a much more modern look. Which will make it more attractive to the user.


Just try to hire a professional in this matter if you include it in your design.


A single page


Another modality to implement is single-page sites, where the content is organized compactly, replacing in-depth navigation with scrolling.


The 13 most innovative websites




For this page, different aesthetics have been mixed. The color, the white background, and the typography in dark tones make it stand out attractively. All of them helping the published content attract attention.


Giphy, The 13 most cutting-edge websites today


The king of gifs knows how to group its categories and get you hooked. So, you can find the material you want or perhaps need. As well as giving you the option of creating your own gifs, whether for personal or business use.




It has a simple and elegant web page design, offering various navigation options within the site. To satisfy all doubts and needs.


The Beast is Back


Christopher Lee is a graphic designer and illustrator who shows his portfolio through this page in a very easy way to navigate and explore.


Its main attraction is that Lee has worked with brands such as Adobe and Hasbro. So, the color and the careful and striking designs are part of the content exhibited there.


Without a doubt, entering this website is fun and addictive if you are a toy lover.


BluCactus - websitesThe Everywhereist, The 13 most cutting-edge websites today


This site is a travel blog that uses very careful branding and an option to navigate off the page. Making it pretty easy to use. The lack of distracting elements makes exploring the page seamless and the possibility of knowing thoroughly what they offer.


Robby Leonardi


This is another website that serves as a portfolio for Robby Leonardi. He shows his work as an animator and website developer on his page in video game format for Internet users. In addition to having excellent branding, which makes this a beautiful and exciting place.


Made by Field


This site is committed to high-quality static images, which are moved through a sweep to bring dynamism to the page. As movement is a crucial element to achieve this effect, and avoid incorporating the heavy videos that sometimes produce a delay when loading the page.


Marshall, The 13 most cutting-edge websites today


The well-known brand of amplifiers coveted by musicians shows its site mixing lifestyle images related to music. With the latter being the protagonist.


Ivy Chen


Here we meet another illustrator whose designs are used to create fabrics. And with these make clothes and other special garments.


She combines her sketches with photos that you can slide on her site, which gives the page dynamism. All without creating a continuous movement as if it were a video so that the site is friendly and adaptable to any format and device.


Atlantic Records


Another famous music site is Atlantic Records, which combines both current and classic designs for its website. Applying a white background and colors.


Cerveceria de Colima, The 13 most cutting-edge websites today


They have a vertical format, and in it, they combine photographs and videos to give dynamism to the page. And thus, present their products originally and attractively.




This site takes you from one place to another. It is called the intuitive method, in which when you are viewing an article, the same page recommends others of the same type so that you continue to be hooked on the portal.


Genial Gurú


It is a page of curiosities committed to a light background, combining it with a design of vertical blocks that will also make you spend hours browsing it.


If you plan to create a web page, we hope that all this material will help you start off on the right foot and quickly grasp what works and gives success in this digital medium.


The world of marketing is changing. Subscribe to our weekly newsletter to keep up to date with trends in the digital world, and contact us now.


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Understanding Core Web Vitals and Their Impact on Your Marketing Strategy - Banner

Understanding Core Web Vitals and Their Impact on Your Marketing Strategy

Understanding Core Web Vitals and Their Impact on Your Marketing Strategy. Panda, Bert, and many other Google algorithm updates have always emphasized user experience. Each update brought a major change with it.


Be it eliminating keyword stuffing, flagging spammy or irrelevant links, introducing page speed as a ranking factor, and mobile-first indexing, Google has always favored a better user experience. Core Web Vitals — the latest in the line of updates are also Google’s push in that direction.


Core Web Vitals are core elements that help enhance the page experience for web users. And any business that values its brand, visibility, and user experience must pay attention to these metrics and how they impact its marketing strategy


Before we get into that, let’s properly understand the concept of core web vitals.


Understanding the Core Web Vitals / What are Core Web Vitals?


As we mentioned, Google always advocates for user experience while ranking high-quality content that matches users’ intent. The whole process of ranking relevant pages at the top of Search Engine Result Pages (SERP) is semantic. It factors in mobile-friendliness, interactivity, visual stability, page speed, and a lot of other ranking signals.


Since measuring the quality of on-page experience involves many facets, Core Web Vitals include three of the primary facets: Largest Contentful Paint (LCP) for loading experience, First Input Delay (FID) for interactivity, and Cumulative Layout Shift (CLS) for visual stability. 


Some other search signals for page experience include:




Let’s understand more about each of the Core Web Vitals:


1. Largest Contentful Paint (LCP)


Blucactus-Understanding-the-Core-Web-Vitals-2Historically, measuring the loading performance of web pages was a challenge. Also, the metrics available were either complex, often wrong, or not good and accurate to measure the perceived load time. That’s why Google has come up with simpler metrics this time, which measures the time taken by the largest content of the page to render.


The size of element reported for LCP must be visible within the user’s viewport and must not extend or get clipped outside of it. Elements considered for LCP measurement include <img>, <image> element inside <svg>, <video> elements (poster image), and others. Additional elements, such as <svg> and <video> may get introduced in the future.


To offer users a great experience, LCP must take place within the first 2.5 secs from the first instance of loading.



Google also recommends webmasters to ensure they are hitting the set target for most users. A good threshold to measure is the 75th percentile of page load, segmented across mobile and desktops.


2. First Input Delay


Blucactus-Understanding-the-Core-Web-Vitals-2Making a first good impression is important when meeting new people. Similarly, giving a first good impression to your users on the web is necessary to make them loyal to your website. However, it’s crucially difficult to measure what kind of impression a web page makes on users.


One way to go about measuring the impression is how fast a page loads and paints the pixels on the screen. However, the responsiveness of the page is also equally important when users try to interact with those pixels. First Input Delay is what helps Google measure the interactivity and responsiveness of the web page.


It is a measure of time from the first interaction of the user to the point when the browser actually starts processing the event in response. A good FID score recommended by Google for web pages to maintain is under 100 milliseconds.


Also, it’s recommended to keep a good threshold to ensure you’re hitting the target for most users by measuring the 75th percentile.


3. Cumulative Layout Shift (CLS)


Blucactus-Understanding-the-Core-Web-Vitals-2CLS is more to do with how stable the page’s content is. On certain occasions, we may have encountered content that changes or moves without any warning. Due to the asynchronous loading of resources in the background, such unexpected and annoying movements take place that can cause real damage.


Layout shifts are more problematic in the real world when users make interactions with your web pages. The CLS metric addresses this issue. It is a measure of the layout shift score of major bursts in every unexpected shift. It occurs when a visible element changes its position from one rendered frame to another.


Previously, CLS measured all the individual layout shift scores that took place in the entire life span. Now, the CLS has evolved to ignore the minor layout shifts.


For a good user experience, webmasters should strive to have a CLS score of 0.1 or less. Similar to other vitals, a good threshold measure is of the 75th percentile of page load.


Importance of Core Web Vitals


Blucactus-Understanding-the-Core-Web-Vitals-5Since their introduction, Core Web Vitals have become important metrics for webmasters to swear by. First introduced back in May 2020, Google has already started rolling out Core Web Vitals as page ranking signals in Feb 2022. It’s due to complete by the end of March 2022. 


After the implementation, Google aims to take the experience of their users a notch above. What this means is websites that fail to apply best page experience practices would rank lower than the ones that do apply.


Web designers, digital marketers, and SEOs must focus on LCP, FID, and CLS for page experience optimization. Website owners must work with professional SEO firms and even web development companies to find ways to optimize these metrics because of the magnitude of the effect they’ll have on the site rankings.


How Core Web Vitals Impact Your Marketing Strategy?


1. Rethink Your Google Optimization


Blucactus-How-Core-Web-Vitals-Impact-Your-Marketing-StrategyAfter the inclusion of the Core Web Vitals as the ranking factors, Google search optimization may see a dramatic impact on rankings. Brands may experience a shift in their Google rankings in the coming months after the rollout is complete.


Another thing to note here is Core Web Vitals are ranking factors but not the quality factors as stated by Google’s Search Advocate John Mueller. Still, in a way, you have to rethink your Google search optimization strategy.


You still need to keep the emphasis on producing quality content along with optimizing web pages to offer the best page experience to visitors. It’ll help them stay back for a while and even visit frequently to get the same experience.


2. Impact on Your Web Page Experience


Blucactus-How-Do-You-Apply-a-Schema-Markup-To-Your-Website-4Since Google wants to offer the best user experience to its searchers, Core Web Vitals have become the tools to facilitate the same. It’s a must for websites to optimize for these metrics to be in the good books of Google and attain or maintain the high SERP ranks.


This means web designers may need tools to stress on improving the LCP, FID, CLS, and other related page experience optimization metrics.


Even after Google implements the Core Web Vitals on the whole web, these metrics will continue to evolve. And website owners need to continually optimize these metrics to sustain web page experience and SERP rankings.


3. Impact on Your Mobile Experience


Blucactus - Create a mobile friendly websiteThe mobile share of organic search engine visits in the United States has constantly been around 60% from Q3 2019 to Q4 of 2021. This hints at users being more likely to make a search from their handheld devices rather than a laptop or desktop computer, especially for local searches.


As per the latest Google updates, Core Web Vitals have already been rolled out for mobile searches between June and August 2021 to offer a mobile-friendly experience.


While Core Web Vitals are rolling out for desktops, the mobile experience is a long-standing part of Google’s effort to reinforce mobile search. Google even announced mobile-first indexing to rank the whole web, which means mobile-optimized websites have a higher chance of ranking.


4. Impact on SEO & Digital Marketing


Blucactus-Why-is-SEO-important-5The website design plays a vital role in improving the Core Web Vitals and SEO performance. If designers miss the mark, your website may suffer from SEO loss.


Since Core Web Vitals take large content, its interactivity, and visual stability into account, the impact on users’ overall page experience may hurt SEO performance.


Search engine optimization is the backbone of your digital marketing strategy.


It’s a way to bring in fresh visitors, get more leads, and convert interested users — everything at a fraction of the cost. Drop-in SEO ranks can put havoc on your marketing strategy.


Final Words


Blucactus- Ken Schreck - contact-usAfter the implementation of Core Web Vitals for desktops, search rankings are sure to get re-organized.


Thus, webmasters who want to be in the good books of Google need to take care of the page speed for largest content, page interactivity, and visual stability. Doing so will help you get rewarded from Google by ranking your website high on SERP.


Webmasters may find this a bit overwhelming at times as page experience update forces them to put effort into optimizing for additional changes apart from search optimization. To avoid the last-minute rush, it’s recommended that you start measuring and improving the Core Web Vitals early on.


Also, you can subscribe to our weekly newsletter and contact us.


Author’s bio for this guest post:


Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing, and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.


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Here's how to attract clients to your fashion website - Banner

Here’s how to attract clients to your fashion website

Here’s how to attract clients to your fashion website. We already know that December is over. However, that doesn’t mean that the buying season is over. Actually, it isn’t something that ends easily. Because of this, I can only tell you that you can attract customers to your business. The fact that there is a month that is a boom, doesn’t mean that you will stop selling. Especially when it comes to online stores. After all, more and more customers are choosing this type of purchase to have a good offer and a good price. Besides, it’s a very feasible business and the ideal is that you join and position yourself with your competition. Only then will you attract the right people through persuasion.


What words to say to serve a customer?


BluCactus - attract clientsIn this sense, for your fashion web business to be successful you must: always offer a quality product, for this reason, you must study the needs of your target audience, in addition to ensuring that it is in demand and drawing the attention of customers so that they come closer to you If you fail at this point, you can achieve the opposite effect of what you want.


Another important point is that if you do not sell quality or attract attention, you will not position yourself, nor will you make yourself known and today, at BluCactus, we want to share some tricks to attract customers to your online fashion store.


Take note.


  • Think of the number 9. You have to think of this number as an attraction factor. Based on offers, sales, or special promotions, the important thing is that whatever you do ends in number 9. For this reason, sometimes we see too many offers like $19.99 and not $20 because nine has a psychological effect on people who manage to capture the attention of the unconscious and the reason is that these products are cheaper.
  • Personalize your clothes. This idea is always the one that will attract the most attention to customers. You can put your name (of the store) on the shirts, the logo, a special image that makes it different, all of that will attract attention. So, if you want to attract and you want to be creative, you can offer: name stamps, logos, or anything. Another option is to adapt the clothes to the client’s body, and this is a service that will not only help you stand out from the rest, but they will prefer you because you will help the clothes they choose to fit them much better and fit the silhouette.
  • BluCactus - attract clientsMeet with your potential customers. This point is very important because first of all, you must do an investigation through all the communication media that you handle and you must use all the resources to attract those potential clients and the only way to achieve it is to describe the profile of your clients, a list of people as a database to help you analyze it and do a survey to find out what they buy in those stores.
  • Make promotions. You can do product promotions and make sales on a single garment or everything the customer wants to see. This does not mean that you are going to promote all your merchandise, but everything new or something that is too attractive for the client to make you known.
  • Have a payment facility. If your business does not have good e-commerce, unfortunately, you will not be able to attract and retain customers. The entire purchase process must be friendly and easy so that everything is effective. Another important point is that you must make the section system possible, above all make you sell more expensive, but that the thing is of quality.

How to improve customer service in a clothing store?


The world of fashion always evolves and becomes a very tough competition to crack. Therefore, to improve customer service you must take into account these tips that we bring to you.


  • Optimize your web page. Just as the design of the physical store is fundamental for a good sale, so is attracting customers with a good web design and optimization.
  • Maintain a presence on social media. And it’s not just about Instagram and Facebook, but also that your website has web monitoring that helps you position yourself, such as shopping and blogs. We at BluCactus help you to position your online store and we help you keep it up to date within the main search engines so that you come out first.


How to do marketing to attract customers to the online store?


BluCactus - attract clientsYou should already know that when you open an online clothing store, it isn’t just about some pretty photos to put on the Internet, on the contrary.


It goes beyond that. It’s about executing actions linked to a marketing strategy to grab customers’ attention and results in increased sales.


In addition to some points that I mentioned above, you must take these steps into account.


This way, you will get more customers to come to your online clothing store. Read on to learn more


  • Discounts on items that are in high demand. If you notice that a specific item is in high demand, you could dial it down a bit. This way, you can generate more sales and attract more customers.
  • Design some eye-catching 2×1 packages. It isn’t a lie that we love 2 for 1 promotion. Therefore, you can choose products that complement each other to make a package.
  • Make a blog. And this must be the most important point of all, especially for us, since it is what we specialize in. A blog is a benefit that will help you spread additional information about your products. Besides, it’s what will help users discover what exactly your clothing store offers. Here you should write content linked to relevant and valuable information for users.


At BluCactus we are happy to be able to help you and attract customers to your fashion website.


For this, we’ll use the tools that we previously mentioned.


What’s important is that whatever you do, you must keep in mind that even if your main objective is to sell, the fact of connecting with the client is an extremely important step to take into account to go further.


If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.



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Latest UX Design Trends for E-commerce Websites - Banner

Latest UX Design Trends for E-commerce Websites

Latest UX Design Trends for E-commerce Websites. With the increasing demand for online shopping and purchasing, more businesses are now opting to design their e-commerce web stores. An e-commerce website features a lot of benefits, including a faster buying process, reduced cost, easy payment method, price comparison, affordable shopping, and much more. But building an e-commerce website is not as simple as it was a decade ago. New updates and the latest UI/UX design trends have completely changed the designing process of an e-commerce website. Users stay on a website that has quick response time, simple navigation, optimized content, creative illustration, and a personalization strategy.


To improve the user experience of the website, it’s essential to keep the website up-to-date with the latest UX design trends. It also enhances the overall performance and speed of the website. People love to explore and shop on a website that is very efficient, user-friendly, and compatible with smartphone app development and tablets. Moreover, integrating chatbots and virtual assistants in an e-commerce website can help the visitor in gaining information regarding the products and services. Implementing the latest UX design trends can generate more revenue, increase the sales and ROI of your business.  




Let’s explore some of the latest UX designs that are on-trend!


Reconsider and Optimize Your Product Galleries


Blucactus-WHAT-ARE-THE-LATEST-UX-DESIGN-TRENDS-FOR-E-COMMERCE-WEBSITESBuild a positive first impression on your customers by optimizing the product gallery or images of your website.


Images must appear clear and focused on the website so that users may find it easy to interact with the product.


A website that shows a pop-up when the visitor zooms the picture must get replaced with image zoom when the visitor hovers the cursor or mouse on that particular image.


This is a good UX design practice that every e-commerce website owner must integrate into their website product gallery.


Placing high-quality product images on the left side, a video element in the center, and a description on the right of the product page is the strategy that most e-commerce web stores include on their websites. A website equipped with a 3D configurator in the product gallery can provide a 360-degree product view. Embedded videos also get included in the gallery section that is shown on auto-play mode.


Cross-Selling Blocks


Cross-selling blocks help the users in matching the products with currently browsed items. The user who has purchased or browsed the product might be interested in purchasing the matching items that complete the overall look of the product. When users click on the Shop Now button, a pop-up window occurs where they can click through the looks or scroll the items that best fit with the product they’re willing to purchase.


Moreover, they can add that matched product to the wish list for later purchase. The next time a user visits the website, it will show them products relevant to their interest and recommendations based on past purchases and search history. The best example of cross-selling is Puma’s official website, which has designed its page by targeting its product with the best-matched item available on its website.


Product Customization


Blucactus-WHAT-ARE-THE-LATEST-UX-DESIGN-TRENDS-FOR-E-COMMERCE-WEBSITES-2Implementing the feature of product customizer on the e-commerce website enables the patrons to customize products according to their choices.


User visits the website and browses through the list of products available.


The product customization tool helps the clients in creating changes to the current product in terms of color, design, and size.


Moreover, the user can also customize their product by simply drawing out their ideas on the customization tool, or they can upload the pictures of the products to customize them accordingly.


Artificial Intelligence and Virtual Reality


In this fast-paced digital world, businesses are now adopting the latest AI techniques as it increases performance, speed, and efficiency. AI-powered chatbots integrated into an e-commerce website help the visitors with simple queries, questions, or information needed for the product. Chatbots can conduct chats with visitors via text or text-to-speech. They show relevant offers and discounts, and stores user information for later analysis. It helps business owners in gaining insights about their customers and to update UX design accordingly. 


Virtual reality, on the other hand, enables the user to buy and explore products of their choice in the 3D environment. Many e-commerce websites are integrating virtual reality to give a better user experience to their customers. Before purchasing a particular product, the user can have a 3D view of how it appears in reality. For example, the Airbnb Company lets their visitors tour a rental before the reservation process through the 3D virtual reality. Virtual reality on an e-commerce website is simply a try-before-you-buy strategy where users don’t have to visit stores to try out the product they like to purchase.


Compatible With Multiple Devices for Interaction


Blucactus-WHAT-ARE-THE-LATEST-UX-DESIGN-TRENDS-FOR-E-COMMERCE-WEBSITES-3The modern era depends on smart devices, tablets, laptops, wearables, automobiles, and dashboards.


People usually interact with e-commerce websites with their smartphones as they’re much more convenient to use. Online shopping is just one click away with multiple smart devices. So your e-commerce website must be compatible with smart devices.


Meanwhile, adding a custom scrolling feature on your website can give a joyful, lively, and comfortable experience to mobile phone and tablet users. Horizontal scrolling and gesture control are unique features that web designers must incorporate on their e-commerce websites to enhance user experience.


Accessibility and Interactivity


Accessibility is another important UX trend that needs to be considered while designing an e-commerce website. Adding audio or video content to the website allows the visually impaired or hearing disabled individual to interact easily with the website with no hassle. We can improve the accessibility of the website by managing the strong color contrast between the text and background of the website.


Engaging your audience with creative puzzles, contests, polls, etc. can bring a lot of interactivity into your e-commerce website. But it must be creative and concise, as people don’t prefer to interact with complex tasks on the website. Chatbots can carry out these interactive processes by interacting with users in real-time to provide them with useful information. The more engaging and welcoming the website is, the more the chances are of its reach and growth.


Layouts with Multiple Directions


Blucactus-WHAT-ARE-THE-LATEST-UX-DESIGN-TRENDS-FOR-E-COMMERCE-WEBSITES-4The trend of unconventional grid layouts has evolved and been replaced with multi-direction layouts.


E-commerce website designers are rapidly evolving with the latest UX trend of creating product galleries with multidirectional layouts and grids. The past product galleries have grids and diagonals that only go up and down, but now it is designed with left-and-right, diagonal, and sometimes even forwards and backward.


This user-friendly navigation system allows users to move in whatever direction they like. It has arrived at the ideal time, as we can see the intense usage of smartphones that has completely overtaken desktops. Multidirectional grids are amongst one of the latest UX design trends that are frequently accompanied by flashy animated transitions. This approach has given a comfortable and interactive shopping experience to users.


Creative Animation and Illustrations


Micro-interaction and animation can give an enticing, refreshing, and creative look to the website. Micro-interactions mean the changing of color or moving of an object when a user hovers a mouse to a particular link, icon, or button. In an e-commerce website, when the user clicks on the Add To Cart button, a pop-up window appears on the screen that shows relevant or matching products. From this feature, the user might purchase more than one item that best matches the product they’re going to buy.


Micro-animation and illustration help in explaining complex terms and concepts to the user in the most effective way. Visitors easily understand the concept and idea of the product or service through effective illustration. An e-commerce website must include micro-animations to give visitors a taste of their product. For example, an e-commerce website is selling clothes or shoes, so the visitors might want to know how the stitched product will fit on real people. Adding this option, where visitors can have a real-time look at the product, can help them in making quick purchasing decisions.


Quick Response Time and Speed


Blucactus-WHAT-ARE-THE-LATEST-UX-DESIGN-TRENDS-FOR-E-COMMERCE-WEBSITES-5Quick response time means the website must respond quickly to its visitors to help customers make fast orders. The product description and features must be clearly defined on the website that gives a small overview of the product. The website must also update its users with new products, discounts, and offers. Exciting offers on the product with a quick response time are essential.


The load time of the website must be optimized to enhance the user experience. Enlarging the clickable area to the max and using slightly bigger buttons can improve user interaction with the website. The quicker the response time is, the more the chances are that visitors stay on the website. Google Play Store has the most efficient UX design that also loads in just over seconds. On Google, the buyer can purchase quickly without having to wait for a long time, making it easier to check out. Buyers are more willing to return to a website that has a quick response time and quick load speed.


Simple and Easy Navigation


Navigation is generally a structure that helps users in finding information related to the website. The designer must create categories and subcategories of the product to give a better understanding to the customer. Relevant information, tabs, links, and graphics help in making simple and easy navigation. The page of the website must not get overloaded and abundant with the content, as it may confuse and irritate the user. Explainable paths must be integrated into a web design to give users a clear perspective regarding different pages on the website.  


Easy and Minimalistic Product Check-out Process


Blucactus- laptopJust imagine your customer is overloaded with the shopping basket and has to wait in a queue to proceed to the checkout process.


This builds a poor impression on customers, and they might leave the store empty-handed. The same goes for online shopping, where a customer has to fill up lengthy and complex forms to end up in the checkout process. Customers don’t have much time to fill up such lengthy forms, and as a result, they get disappointed and abandon their cart.


To make the check-out process easy and minimalistic, the designers must cut out unnecessary fields in the form. Only relevant information fields must be added in the form, so it saves the customer time. However, if the customer is purchasing for the second time, then the website must store the customer’s information for later use. 




Blucactus - Linn Larsson - ContactE-commerce website designers are bringing a great user experience by applying the latest UX design trends to their websites. Every e-commerce website must be updated with the latest design trends to build a strong customer base and to stay ahead of its competitors.


Quick response and load time, user-friendly interface, personalization features, and easy interaction of a website with smartphones are the features of the latest UX design trends.


Moreover, e-commerce business owners must also integrate the latest AI and VR technologies to make their website perform smarter and efficiently in real-time. The UX design can be enhanced in a variety of ways, including product personalization, optimization of content and images, flat and inclusive designs, and a simple check-out process. 


Blucactus-Linda-HartleyAuthor bio for this guest post:



Linda Hartley is a digital marketing manager at Appstirr, who loves to write content on the latest topics, including Blockchain, B2B business models, application development.





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