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7 Reasons Why It’s Worth Investing In A Professional Website - Banner

7 Reasons Why It’s Worth Investing In A Professional Website

7 Reasons Why It’s Worth Investing In A Professional Website. Today, there are hundreds of thousands of websites out in the market influencing millions of people every single day. Whether it’s about selling, advertisements, or offers, all these websites play a vital role in changing our way of living and thinking. There is no doubt that without the Internet, your business will not be able to survive in this corporate world. But how do you make sure that your website counts? How do you make sure that your website becomes the best platform for promoting your company name? The answer to this question is very simple; by investing in professional website design services.

 

Starting a business is easy, but making it successful and profitable is harder. There are so many challenges you need to overcome if you want your business to be taken seriously by both potential business partners and customers. The website plays an important role here as it’s the public face of your business. It can give you great exposure and raise your credibility, or at least attract people to visit your store. So investing in a decent one makes sense indeed. Your online presence will help to grow your business identity; attract more traffic; enhance your credibility and build trust among users; make you stand out from the crowd; enable you to target a wider market; access a global audience; and even sell products right through it – overall, having a website is worth it.

 

Here are 7 reasons why it’s worth investing in a professional website.

 

1. Grows your business identity

 

Blucactus-1-Grows-your-business-identityDo you want to make an impact on the market and stand out from the crowd? Then having a professional presence online would be one of the best decisions you can make for your company!

 

It helps bring more traffic to your business, increases credibility, therefore, growing your brand identity. Your website is the best platform for branding yourself and your business.

 

A professional web design company can incorporate all of your business information into a single platform, making it a complete package to represent your brand identity.

 

Your business website is the first thing your potential customers will visit so having a professional-looking one that clearly reflects your business identity, mission and values make sense as this way you can grow your image on the web which can lead to more traffic and new clients. It also improves your credibility because people are more likely to trust you if they see you value your business enough to present yourself professionally online. And don’t forget that the SEO of your site will help it rank better in search engines which will bring even more people from all around the world!

 

2. Attracts more traffic

 

Blucactus-2-Attracts-more-trafficOne important key to success in any industry is exposure and with an effective website design company helping you out, you can be sure that exposure won’t be much of a concern anymore.

 

If you are looking forward to getting more exposure online, then investing in a great website is definitely going to pay off. A website can really make a big difference in your marketing efforts.

 

Having a well-designed site with great content and SEO will draw more traffic to your business, which is always a good thing. You can share articles, add events calendars, and showcase products in the best possible way. Just don’t forget about updating your site regularly to keep it fresh!

 

Having a web page also enables customers who are interested in what you do/offer to create interest around their friends and family, which can eventually generate more sales for your company. Having a website also makes you accessible to a wider audience from across the globe.

 

3. Enhance your business credibility

 

Blucactus-3-Enhance-your-business-credibilityCredibility is one of the main reasons why making effective use of web designing services can do miracles for your business reputation. Websites are meant to represent businesses in every shape and form.

 

Hence, it’s important that everything presented on your website looks presentable and professional enough. A professional website tells customers that you are trustworthy, as having a webpage requires planning, purchasing all relevant domain names, content management solutions, designs, etc.

 

Having a website for your business also enhances credibility, as people feel that you are serious about growing your business when they see that you have a professional presence on the web. And here’s another thing: if someone from Google comes to check out the quality of your site, having one will help you get better rankings because search engines will see that your website is worth trusting.

 

4. Builds trust

 

Blucactus-4-Builds-trustThere are so many online businesses today, so if you want to be taken seriously among this crowd, having a site can really help.

 

A website shows that you care about the quality of your business and its standards, which is why it builds trust with customers. Therefore, potential clients will be more likely to buy from a website than a physical store because they feel safer when making purchases on the web!

 

When people trust your brand, they are more likely to purchase goods or services because they know what quality of service your company offers. This will result in an increase in sales, which will allow you to grow your business!

 

5. Makes you stand out from the crowd

 

Blucactus-5-Makes-you-stand-out-from-the-crowd - 7 Reasons Why It’s Worth Investing In A Professional WebsiteAll those other companies have their sites already. It’s no wonder people tend not to visit them over and over again – there are simply too many choices out there! If you want your business to at least stand out from the crowd, having a website can really help.

 

You can show people what makes you different from others and why they should choose you over the competition if your site is unique enough!

 

A professional web designing company will help you understand how important it is to be creative and stand out from the crowd as this will help in attracting more visitors, increase sales and enhance your business visibility. With technology being so advanced these days, it’s important for businesses to have websites, otherwise, they may miss out on getting their target market through online advertisements, contact forms, etc.

 

6. Enables to target a wider market

 

Blucactus-6-Enables-to-target-a-wider-market - 7 Reasons Why It’s Worth Investing In A Professional WebsiteHaving an online presence gives you the opportunity to target people who are living in other countries as well.

 

Web users prefer browsing English sites, so if your site is available in their language, it will give them a chance to learn more about your business and buy from you.

 

You can share news and all of your products with a wider audience – that’s great exposure for sure!

 

It’s proven that having a website allows small businesses such as yours to reach people all over the country (or even the world!). You can achieve this through organic search engine results, Pay-Per-Click ads, and social media marketing.

 

7. Access to a global audience

 

Blucactus-7-Access-to-a-global-audience - 7 Reasons Why It’s Worth Investing In A Professional WebsiteAnd here’s another reason: because of the web, businesses have the opportunity to sell products and services worldwide, so having a site will open up your business to a global market, which means more opportunities for growth!

 

Having a professional website enables you to interact with your customers all across the globe and also boosts your online presence and SEO efforts, which will translate into more business for your company!

 

 

Conclusion

 

Blucactus - Contact usIf you have a business in mind, let’s talk. Our team in Pixel Street will help you create a unique brand identity that really makes a difference online.

 

We don’t just design but we also think about the functionality of each page and how it helps users do what they need to do – whether it is getting in touch with you or learning about your company, our job is always to make their experience as smooth as possible.

 

Once you get started, there’s no stopping because promoting your site will grow even more! In short: having an online presence is worth it!

 

If you want to keep up with the world of digital marketing, you can contact us and subscribe to our weekly newsletter.

 

Author bio for this guest post:

 

Blucactus-Khurshid-AlamKhurshid Alam is the founder of Pixel Street, a web design company.

 

He aspires to solve business problems by communicating effectively digitally.

 

In his leisure, he reads, writes, and occasionally plays a game of table tennis.

 

 

 

 

 

Quote your project to let us create your Digital Marketing Project to increase your audience and sales today!

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E-commerce Website Terms - How to Confirm Your Website Is a Success - Banner

E-commerce Website Terms – How to Confirm Your Website Is a Success

E-commerce Website Terms – How to Confirm Your Website Is a Success. In today’s economic scenario, everyone is moving towards e-commerce. E-Commerce refers to the process of selling goods and services via the internet. It is simple to build an idea and a website for your organization. That is something that people do on a daily basis. 

 

However, given the fierce competition in the business world, few are able to see the light. To run a successful business, you must do more than just have a good idea; you must work hard. 

 

Many factors can influence an e-commerce b2c website design company’s performance, and it might be difficult to identify them all. Businesspeople have tried many techniques to establish their b2b e-commerce solutions firm, but many have failed.

 

Websites may create sales through a variety of significant channels. These build a step-by-step plan for converting visitors to buyers.

 

Getting potential consumers to visit your website – if you have a website, you presumably have it for this reason – is the most basic reason why people buy a server and a nice WordPress theme. This is merely the beginning, but it is a compelling incentive to get one if you haven’t already.

 

Know how you can confirm your website success:

 

1. Everyone must visit your website

 

Blucactus-1-Everyone-must-visit-your-websiteIt is essential that visitors locate and visit your website. Otherwise, it’s like a tree falling in the woods with no one there to hear it. This needs a variety of techniques, such as SEO, local optimization, content marketing, online advertising, mobile optimization, and others. We have discussed many of these subjects on this site, but that is not our emphasis today.

 

Today, you should be able to answer the question above in detail. A big number of visits is an excellent litmus test. It’s an indicator that shows how popular and influential a website is. This type of widespread endorsement will make you appear more reputable, established, and, therefore, more credible.

 

2. The traffic measures

 

Blucactus-2-The-traffic-measuresOrganic traffic is the visitors that find you through search engines. This type of visitor is nearly always coming to your site for content, so having some is a smart idea. There will be a limited quantity of organic visitors searching for items and services. 

 

If and when you develop and optimize online content as part of an SEO plan, this source of traffic will grow. The more search engines like your site, the more people it will be shown to, and the more people will get introduced to you while searching for what you provide.

 

Referral traffic is generated by links placed on other websites that lead to your information, products, or services. These often derive from reviews or suggestions, or references in blogs such as this one. This tells you how many people are talking about you to others and how powerful their impact is.

 

Direct/None traffic is generated by individuals typing the URL directly into the browser, rather than using bookmarks or autocomplete. This also accounts for unclassified or unidentified traffic sources.

 

3. Interesting Meets

 

Blucactus-3-Interesting-MeetsNew sessions will assist you in determining what proportion of your overall visits are first-time visitors and what percentage are return visitors. A high number of new sessions show a larger number of potential consumers. If you have more recurring visitors than first-time visitors; it implies that the same people are returning to your website. 

 

That’s great news since it implies your engagement methods are working. You’ll always need new individuals to join and build your loyal user base, so make sure you achieve the proper mix between new sessions and returning clients.

 

Knowing the split will help you identify where your concentration should be — low first-time visits mean you should expand into new markets and communities, while extremely high first-time visits mean you should concentrate on maintaining the audience you’ve already created.

 

4. New visitors 

 

Blucactus-4-New-visitorsNew users will inform you of the number of first-time visitors to your website. You must also examine your conversions in order to take advantage of this knowledge. After all, if you’re receiving hundreds of new visitors but just a few solid leads from them, traffic isn’t the issue; engagement is. 

 

Conversely, if 10 people visit your site but all become solid leads, conversion isn’t the issue; gaining awareness is. Google Analytics, social media, your online store, product pages, homepages, checkout, and shopping carts are all rich data sources that gather quantifiable data, ready for your interpretation and trend assessment.

 

Unfortunately, the number of sessions is simply the most basic information available. We need to go further to find out whether people are reading what they discover there.

 

In essence, if you want your readers to remain and read your material, you must first target the proper keywords that will bring them to your door, and then have SEO-optimized content to keep them reading.

 

If you’re seeking fresh ideas for your next blog article, check out content ideas for a variety of phrases to consider! If you’re curious about some of the questions around the material you’re about to publish, the popular questions page might assist!

 

5. Time spent on page

 

Blucactus-5-Time-spent-on-page - How to Confirm Your Website Is a SuccessThis will assist you in determining how much time a user spends on a specific page on average. The optimal time spent on a page varies according to its length, difficulty, and level of interest. 

 

There is no time on the page – Starting at the bottom, traffic that spends no time at all on a page simply implies that people did not even peek at it.

 

Don’t be alarmed; these are generally the consequence of mis-clicks on SERP or referral links.

 

  • Low time on page – if you have a page that should take 10 minutes to read and visitors spend just 1-2 minutes on it, they are either skimming or jumping to the conclusion. That’s not good. It’s unavoidable in small amounts, but if it becomes the bulk of your traffic, it’s a strong sign that you need to improve your presentation and interaction skills.

 

  • High time on page — if your time on the page equals or surpasses your estimate, you know you’re getting high-quality visitors with a high level of interaction. In order to keep people on your site, this material has met or surpassed their expectations. People want to properly digest the material.

 

6. Practical payment method

 

Blucactus-6-Practical-payment-method - How to Confirm Your Website Is a SuccessAny e-commerce website must include a payment process.

 

When designing your website, be sure to include an easy payment platform for your visitors and create a b2c website design. 

 

One of the most significant problems that e-commerce firms face is getting a trustworthy source of payment.

 

You may set up multiple payment systems based on your audience.

 

7. High-quality images

 

Blucactus-7-High-quality-images - How to Confirm Your Website Is a SuccessThis is the first impression that customers will have of your products.

 

Using Magento integration services, present attractive photos so that customers can see what they want. 

 

Provide many pictures of the items so that buyers may study all the features. Include an image or context for the product’s use.

 

Customers will be able to relate to their experience with the goods. Functional zooming eliminates the risks associated with the product’s quality, design, etc.

 

8. Checkout is simple

 

A poorly designed checkout is the first conversion killer for your e-commerce website. If your check-out process is long and confusing, you might lose up to 67 percent of your customers. 

 

The consumer exits without making a purchase. In order to avoid this, do not add extra charges at the last minute. Provide clear shipping information and make sure your site loads quickly.

 

9. SEO friendly website

 

Blucactus - why seo is important for your e-commerce websiteThis is one of the most important factors that can determine the success of any e-commerce company.

 

Making your site search engine optimized improves the number of new consumers that visit your site. In a nutshell, SEO helps people find your website by ranking it higher than other sites.

 

Google always used risky terms in the top-level domain. This shows that Google uses this attribute to categories web pages to some extent. Additionally, putting a keyword in your domain name may increase the subject relevance of your domain.

 

In a nutshell!

 

Websites using search engines get 92% more views; compared to the second website, the number one site receives 33% more views. If your firm has poor SEO, it is virtually doomed. If potential customers do not go to your website, they will most likely go to a competitor’s site.

 

Your website should strive to give the best possible service to its visitors. This may be accomplished by correctly designing your website to improve your customers’ journey. In terms of website design and development, you should always be one step ahead of your competitors if you want to attract more clients.

 

Author Bio for this guest post:

 

Blucactus-Ankita-BehaniWith over 10 years of experience in financial and non-financial research and analysis, Ankita C Behani moved on to set up IQecommerce, a leading magento multi vendor marketplace in Canada which helps convert the businesses’ dreams of having an online store into reality.

 

With her detailed research and unique insights, she helps clients visualize, create and enhance their online performance leading to full digital transformation.

 

Ankita has successfully delivered numerous E-commerce consulting and development projects for global clients and offered insightful digital marketing solutions. She is passionate about her work and loves to travel and shop.

 

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How to boost the organic growth of your website? - Banner

How to boost the organic growth of your website?

How to boost the organic growth of your website? Growing your e-commerce or your website can be a challenge. Especially if you are an entrepreneur who is starting an e-business and you don’t have all the tools or knowledge needed to start working on a platform to drives your business. In short, getting started can be scary.

 

However, not everything is bad. Each moment should be an experience and opportunity to learn new topics that will help you understand a little more about what you want from your brand.

 

Today, we offer some tips to boost your website’s organic growth. You will find out what points you can’t ignore, the importance of work, and the best organic strategies for your brand.

 

Without further ado, let’s get started!

 

What is organic growth?

 

Let’s first start by learning more about what organic growth means.

 

When we refer to it, we are talking about a marketing tactic that allows you as an organization to take advantage of all your company‘s resources.

 

All this without having to put in more money and add more to the budget.

 

If you want to achieve a marketing strategy in an organized way, you have to start implementing those elements that are already within your company to increase profits, conversions, and customers.

 

Why is organic traffic so important?

 

Good organic traffic can be a game-changer and win, no matter what company you work for. Online businesses choose to work on these strategies to help position themselves as the brand within the market that has the highest and best positioning in the minds of its consumers. Besides, it is an excellent technique to help boost your brands if you have a physical location.

 

When we talk about the importance of organic growth in your business, we don’t only mean the quantitative factor that helps us have more sales, visits, interactions, or conversions. The importance of an organic marketing strategy goes beyond that. After all, it’s also qualitative, because each of those visits that your business gets on its website will belong to a very particular type of user.

 

All those visitors who come across our page organically are ideal. It means that all your SEO strategies such as keywords, recommendations, promotional work, and social media have been fruitful. On the other hand, the more people approach your platforms organically, the better you will understand which content attracts your customers the most. Not only that, but you will be able to see which content you can improve for future strategies.

 

Tips to boost the organic growth of your website

 

BluCactus - How to boost the organic growth of your website?Now that we know the importance and everything that organic growth work means for your online site, we can move on to the fun and practical part. Next, we will give you some tips to start implementing new strategies and some steps that will help you create a tactic that will drive you into the 2.0 world.

 

Define your target audience and the ideal buyer

 

This is the first rule of thumb for organic, inorganic growth, and any other kind of tactic within digital marketing. The first thing you should always do is clearly define what your customer or target audience is and what is your ideal target for your business. This will help you understand who these people are, what their tastes, preferences, and consumption habits are on your platform. Once you know this and have this information at hand, it will be much easier to work on applying a strategy to promote your brand.

 

BluCactus - How to boost the organic growth of your website?Diversify sales channels

 

The world keeps moving and doesn’t stop changing.

 

That’s why you must assure your clients that regardless of new trends or situations that occur, you can give them the security of having frequent and constant contact with them. Therefore, the easiest way to open these spaces for them is by giving them new sales and contact channels.

 

The ideal is to have your website as your main channel and then expand to social media platforms. For example, Instagram, Facebook, or Twitter are great options. Here, you can reach new audiences, obtain new customers, and greater profits within your market.

 

Improve your location in search engines

 

Part of your organic growth strategy should focus on search engines and keyword strategies. This way, you can take your website to the first results in search engines. In this case, you must have a clear idea or a team that can help you work on SEO tactics. You must start by doing an analysis and research keywords related to your brand and industry.

 

It’s also good to work on an SEO strategy to help you boost your brand in your area or global location. Besides, this will also allow you to learn what your clients want to know and their needs. For this, you can use tools such as Google Analytics, Google Console, or others. These will let you better understand your clients’ behavior.

 

BluCactus - How to boost the organic growth of your website?Attend industry events and be social

 

This can be one of the hardest points to carry out. After all, we’re still in a pandemic where celebrations and other events are a no. However, a great marketing strategy is to directly approach your clients.

 

Find out where your clients spent the most time and their favorite hours to do so. This way, you can find a place or an event nearby where you can promote yourself as a brand.

 

For example, you can participate in bazaars, conventions, or multi-store spaces to socialize with your clients. Here, you can invite those loyal clients to participate. Besides, you can also take this chance to make connections with other companies in your field. By doing this, you’ll be able to join forces and obtain new and better benefits.

 

Another tactic that you can apply is offering coupons or recommendation discounts. In short, you can tell your clients to visit you while you’re at the event and bring a recommended person. Once they do, offer them the chance to buy your products or services at half the price. Word of mouth advertising is one of the oldest forms of marketing. Nonetheless, it’s still one of the most effective.

 

Reinvest in content

 

We have already mentioned that organic content comes from within the company and with its resources. The investment that is made in principle is very low budget or even zero.

 

That’s why you must monitor all your growth and profits. This, in terms of the increase of conversions or sales in the company. After all, how will you know if your strategies on your social media, website or email marketing are working?

 

Then, you will see an improvement in terms of analytics, metrics, sales, and other factors. However, this doesn’t end here, you must now use all these gains in your content, and improve your strategies. So, if you generate a 30% increase in sales, you should allocate part of those profits to your teams. This includes your graphic designers, marketing team, and community managers. You can even use Facebook ads or Google Ads to enhance your brand.

 

BluCactus, your ally in Digital marketing

 

BluCactus - How to boost the organic growth of your website?BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing and contact us. Subscribe to our weekly newsletter.

 

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What are the best webinar platforms? - Banner

What are the best webinar platforms?

What are the best webinar platforms? Since 2020, virtual events have become the norm due to the pandemic. In this sense, 2021 hasn’t escaped from this format either. After all, it’s the perfect option to present online seminars or conferences. Webinar is the name of this kind of online interaction, and being popular, you should discover the best platforms to do it.

 

In fact, webinars have become an excellent opportunity to create a good connection with the audience. That’s why you should take advantage of this format. If you have been ignoring it, stop and start implementing it in your company. Only with it will you keep in contact with your potential clients in the best way possible.

 

What is a webinar?

 

BluCactus - webinar platforms - webinarBefore using any platform, you must first know its definition. Simply put, webinars are videos that can be presented online. It can be a conference, a seminar, or a workshop to achieve an interaction between participants and the lecturer.

 

This way, through webinar, you can share important information to meet the following objectives:

 

 

Webinars are very important because they allow you to connect directly with your brand. For this reason, you can use this efficient platform through the best platforms.

 

The Best Webinar Platforms

 

To start a webinar and get good results, you need to choose the right platform. For this, we will show you the best platforms to meet your business goals:

 

  • Adobe Connect

 

BluCactus - webinar platforms - webinarThis is one of the best platforms for a webinar, as it has the necessary innovation to carry out a successful broadcast.

 

However, you should be careful when using this platform since its webinar system is a bit complex. Aside from this, it has many interesting useful functions you can take advantage of.

 

In general, this platform remains focused on the government or education sector.

 

For this reason, it’s probably not the most appropriate for marketing. However, we still recommend it thanks to its stability to connect with the audience.

 

  • Gobrunch 

 

BluCactus - important dataWhen it comes to new webinar platforms, this innovative option is among the best options. This platform has been grabbing the attention of everyone since its launch. After all, it offers many completely free unlimited options that anyone can enjoy to the fullest.

 

In this sense, these versions are limited to 400 people per video in real-time.

 

Nonetheless, there won’t be a set time for live broadcasts. On the other hand, you can customize them by adding your own logo.

 

It also has a reporting system where you can see the moment and how often users leave.

 

  • EasyWebinar

 

BluCactus - important dataAs its name suggests, this platform is very easy to use, which allows you to use its functions to their maximum potential.

 

Thanks to its features, you can create webinars both live and in prerecorded broadcasts. However, its simple mode version is limited, that is, there can only be 100 attendees for each event.

 

One of the best advantages of this platform is that it allows you to add marketing tools to meet business objectives. This way you can automate many elements to demonstrate the full potential of your business.

 

  • GotoWebinar 

 

BluCactus - important dataToday, around 50,000 clients use GotoWebinar as it is an excellent webinar tool.

 

What’s so great about it is that it allows you to create fully custom webinars. You can even include your logo’s colors and add them to your transmission.

 

Besides, you will also have the opportunity to request the information you need from your contacts.

 

This includes certificates you can deliver to the participants of your event. In fact, this platform offers many functions such as email templates. Not only that, but it also allows you to create transcripts on your videos.

 

 

  • Airmeet

 

Blucactus-AirmeetUnlock the power of webinars and events with Airmeet, the best webinar platform.

 

With Airmeet, maximize your event ROI, expand and engage your community, host company-wide town-halls and events, and build an engaging environment all from one place. You can customize your sponsor booths and reception areas, use interactive features like polls, Q&As, and even emoji reactions, touch base with real-time engagement analytics, host breakout sessions in social lounges, and even prepare your speakers backstage. 

 

Easy to use with an intuitive interface, Airmeet comes with user-based access for hosts, organizers, speakers, and attendees. 24/7 customer support lounge and white-glove services have made Airmeet a preferred webinar platform for more than 2500+ event organizers. 

 

Key Features:

 

  • Device and browser agnostic – You can access Airmeet across devices and browsers. No downloads are required. 

 

  • Customization and branding – You can make the Airmeet platform look and feel like your brand by customizing sponsor booths, reception areas, and more. 

 

  • 24/7 customer support lounge and white-glove support – Airmeet offers AirCare and an always-accessible customer support lounge for all your technical needs.

 

  • Real-time analytics – Get access to real-time insights in audience engagement from the dashboard.

 

  • BigMarker

 

BluCactus - webinar platforms - webinarIf you are looking for a platform specially dedicated to marketing, you will surely love BigMarker.

 

This platform has been designed to provide personalized experiences to consumers.

 

In the same way, it’s an excellent means to obtain information from the audience through surveys that will later be beneficial to get a greater number of leads.

 

After finishing your webinars, you can take advantage of that content and share it on your social media. This is very easy to do and you won’t need any other add-ons to use all its functions.

 

  • Demio

 

BluCactus - webinar platforms - webinarDemio is a very innovative platform and it’s one of the reasons why many customers prefer it. To use your video player, you won’t need to use additional software as it’s very easy to use, which makes it a very friendly site.

 

On the other hand, it also offers well-designed templates and high-quality videos. Because of this, once you go live, your videos will look amazing. Besides, you can also make them automated.

 

This product is very complete and has a simple version where 50 users can participate. If you have a small company with little interaction, this platform is the one for you.

 

  • Zoom Meeting 

 

BluCactus - webinar platforms - webinarWhen it comes to advantages, this platform offers many because it belongs to a marketing company.

 

This is great for business owners who are going online and want to outperform the competition.

 

The fact that this tool is fully dedicated to marketing allows it to offer a pleasant experience to users without the need to download specific software for webinars.

 

Among its special functions, it’s worth noting that Zoom Meeting has a chat, a Q&A, and the creation of forms. Although they do not have many applications, it’s very easy to use and you will be much more productive if you use this platform as a CRM tool.

 

 

BluCactus - important data

  • Livestorm

 

If you want people to remember your brand, this is the tool for the job.

 

With it, you can create landing pages and branding services.

 

Besides, you can also create widgets and integrate Google Analytics.

 

This way, you’ll be able to download your metrics at the end of webinars.

 

BluCactus, your ally in Digital marketing

 

BluCactus - webinar platforms - contact usBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing and contact us now. Subscribe to our weekly newsletter

 

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Tips to create an ideal website for your e-commerce - Banner

Tips to create an ideal website for your e-commerce

Tips to create an ideal website for your e-commerce. We have verified over the last few years the importance of a web portal for any business. Now, with the rise of e-commerce in the last year, having a functional, attractive, and practical platform can be the difference between success and failure. That’s why we will give you some tips and advice that you should take into account to create your brand’s website and get the best out of it.

 

What is e-commerce?

 

BluCactus - important dataFirst, we must mention and refresh in everyone’s mind what’s e-commerce or electronic commerce.

 

When we refer to this, we are talking about a type of online business that consists of the sale of goods through the internet.

 

These goods can be tangible products, intangibles, or services.

 

Since the beginning of the pandemic, many companies have moved to this model to stay afloat.

 

The best Tips to make your page a success

 

 

  • BluCactus - important dataFind out how to stand out from the rest

 

Take a minute to think about what the websites you mostly shop at look like. How do they look? Do you like the theme they use? Are the descriptions of the products attractive, or are they just an explanation of their characteristics?

 

Do they show a clear message from the brand? All this is important to take into account to know what most of the competition has and doesn’t have. With this knowledge, you will be able to create a web page that stands out among the others by giving it a different touch.

 

Don’t be afraid to dare with unique and innovative elements, it is better to stand out for something new than not to stand out.

 

  • Aesthetics is everything, ideal website for your e-commerce

 

BluCactus - important dataYou must keep in mind the colors of the brand and how you want to use them.

 

These have an important message within your entire brand narrative.

 

They allow you to tell a story and move some sensations without having to say anything.

 

Use your brand’s color palette to give your page a very defined personality. It’s also important that your brand makes a detailed study of the colors it will use and its symbols.

 

  • BluCactus - ideal website for your e-commerce - important dataLess is more

 

The simplicity in any website will allow you to have better results in terms of ease of use and will be a motivating factor for people who carry out certain purchase actions.

 

Although it can be very tempting, try not to add too many elements to your web page.

 

This includes ad spaces and other graphic factors. If they get distracted on the page or it gets too slow to load, they probably won’t buy anything.

 

  • Simplify the menu, ideal website for your e-commerce

 

BluCactus - ideal website for your e-commerce - important dataThe menu is that place, similar to an index, where we can see each of the product categories that your website has.

 

We can also go to other important parts of the page, such as the questions section, to know the history of the brand and what its contact numbers are. But what if this is too broad? It can confuse or even overwhelm our customers.

 

According to some surveys, consumers prefer a much simpler page, where you only have a few specific options.

 

Then, if necessary, have these broken down into something much larger for the special requirements of each client. But as for the big menu, keep it simple and then expand as much as you need.

 

  • Make room for product and lifestyle photos

 

BluCactus - ideal website for your e-commerce - important dataImages have always spoken much more than any word. That’s why one of the best pieces of advice we can give you is to allow you to have space only for the photographs of the products.

 

These images are going to be the point where the buyer can decide between really buying the product or letting it go. Because of this, you should invest in professional photographs to captivate everyone.

 

As for the space for lifestyle, this can easily be done by leaving a meaning exclusively for the content of blogs and articles, where your buyers can obtain some added value.

 

Whether for interest, entertainment, or as an endorsement of the product, these blogs are very successful on the web.

 

  • Make your pages easy to read, ideal website for your e-commerce

 

BluCactus - ideal website for your e-commerce - important dataMaking your website easy to read, load and access is essential for the success of any online site, especially if it is an e-commerce site.

 

Try to aim for small, important details within the “About” or “About Us” section.

 

This way, it won’t be too wordy nor will it take a long time to read.

 

Similarly, try to keep the product page in terms of descriptions, few words but convincing and attractive enough to motivate anyone to make a purchase.

 

BluCactus, your ally in Digital marketing

 

BluCactus - ideal website for your e-commerce - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing, contact us. Subscribe to our weekly newsletter.

 

Quote your project to let us create your Marketing project to increase your audience and sales today!

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Appreciating How Web Design Impacts Content Marketing - Banner

Appreciating How Web Design Impacts Content Marketing

Appreciating How Web Design Impacts Content Marketing. Knowing how web design impacts content marketing is critical if you hope to propel your business to the next level. For instance, were you aware that over four billion individuals access the Internet regularly? A sizable portion of this demographic represents online consumers. Therefore, digital content marketing has become crucial.



The appearance and functionality of a website will often determine its ultimate success. Let us look at how website design can provide you with a competitive edge in these modern times. 

 

Judging a Digital Book by its Cover


Blucactus-Judging-a-Digital-Book-by-its-CoverFirst impressions will often determine the ultimate success of a website. Let us consider two contrasting examples:

 

  • A website that loads slowly, is full of clutter and does not display properly on mobile devices.

 

  • A site that is clear, concise, engaging, and fully functional.

 

Which of these two portals would you be more likely to visit? The answer is already clear. Embracing the proper web design techniques will help to ensure that you leave a positive impression from the very beginning. As 94 percent of users consider the appearance of a website critical during the engagement process, there is little room for error.

 

How Web Design Impacts Content Marketing in Terms of Visual Appeal


Blucactus-How-Web-Design-Impacts-Content-Marketing-in-Terms-of-Visual-AppealOne of the latest trends in web design involves the presence of visual elements. According to recent studies, no fewer than 54 percent of consumers feel that graphical content will cause them to engage with a brand. There are several logical reasons behind this observation:

 

  • Visual material is more palatable than long blocks of texts.

 

  • Graphics and videos can effectively convey a specific idea.

 

  • This material is easy to understand when viewed on a smaller device (such as a smartphone).

 

  • Visual elements can help a website rank higher within a search engine results page (SERP).


The bottom line is that elements such as videos, images, and infographics can add to the aesthetic appeal of a website. Furthermore, these techniques are often used to reinforce brand identity.

 

Ease of End-User Access


Blucactus-Ease-of-End-User-AccessConsumers expect results within a short period. The latest data suggests average page load times equate to 10.3 seconds. In the same respect, it will take a visitor a fraction of this period to determine if they are interested in its contents. Therefore, accessibility is important.

 

Most individuals do not have the time to scroll through incessant blocks of text or digital “fluff”. They instead prefer to navigate directly to the most pertinent information. Modern elements such as drop-down menus and built-in search bars have become commonplace.

 

Including these widgets within the design of a website will ultimately lead to increased levels of end-user satisfaction. They are also quite beneficial for those who wish to lower current bounce rates. Functionality is key and consumers expect nothing less. 

 

Visual Layout and Readability


Blucactus-Visual-Layout-and-ReadabilityMany on-page SEO techniques can bolster the appeal of a website. Some of these are concerned with what occurs “behind closed doors” such as proper HTML coding and tags. Others will focus upon how the visitors perceive the pages. This often refers to readability.

 

After all, why create high-quality content if it is nearly impossible to read? Here are some considerations that will impact readability:

 

  • Font size and style.
  • Background colors.
  • Borders and image placement.
  • Overall visual consistency.


It is, therefore, best to avoid flashy colors and similar elements which could detract from the intention of the content in question.

 

Let’s also remember that mobile responsiveness is crucial. As many as 57 percent of online consumers will not recommend a website that cannot display correctly on smartphones and tablets. It is therefore prudent to ensure that all pages display correctly across multiple devices.

 

Adopting a User-Friendly Framework


Blucactus-Adopting-a-User-Friendly-FrameworkWe have already seen that a user-friendly design features prominently when creating the layout of a website. It is still important to touch upon this concept in greater detail. Let’s remember that a well-engineered interface will naturally attract more visitors. This inevitably leads to a higher return on investment (ROI).

 

Several metrics need to be addressed if you hope to embrace a user-friendly architecture including:

 

  • Categorized content so that users can find what they are looking for.
  • Material that is appropriately spaced (it will otherwise appear clumsy and difficult to interpret).
  • Details and information should logically flow.
  • A contact link should be found on each page (at the same location).


The good news is that there are many WordPress plugins to consider. These will help simplify things a bit; particularly for those who have no experience with coding and HTML. 

 

Responsive Web Design Templates


Blucactus-Responsive-Web-Design-TemplatesThe user experience (UX) of any website will ultimately determine its success. Responsiveness is key in this sense, as a growing number of individuals are accessing these pages while out and about. We are not only talking about mobile-responsive architecture (discussed earlier). It instead involves the level of end-user engagement across all operating systems.

 

Once again, coding can be an issue in this sense. Unless you are lucky enough to possess a dedicated in-house IT support team, problems can often occur. This is when intuitive templates can provide a much-needed edge. These templates offer a drag-and-drop functionality, so they can be easily implemented.

 

Choosing the right template can still be challenging, as there are many options available. We have put together a list of some of the most popular:

 

  • Clear Template Pack.
  • Jevelin.
  • Digilab.
  • Raptor.
  • Canvas.
  • SmartStart.


It may also be worthwhile examining the options offered by WordPress. While these templates are not as functional as those outlined above, they can still provide a handful of potential solutions.

 

Reinforcing Brand Identity


Blucactus-Reinforcing-Brand-IdentityA consistent website is also important from a psychological point of view. The main takeaway point is that brand consistency engenders a sense of trust. Those who trust the claims of a company are more likely to take further steps (such as making a purchase or requesting further details).

 

So, knowing how web design impacts content marketing also concerns branding.

 

A website should be designed in such a way as to boast a sense of uniformity. For example, the correct colors must appear across all pages. Logos and similar visual elements should also be presented familiarly. Those who can adopt this sense of visual continuity are more likely to enjoy a loyal customer base over time. 

 

Web Design and Content Marketing: Birds of a Feather Flock Together


Blucactus-Web-Design-and-Content-MarketingUnderstanding how web design impacts content marketing is crucial regarding long-term digital success. While off-site marketing tactics are indeed useful, the appearance of any portal is just as pivotal. Therefore, it is often best to outsource such concerns to professional third-party firms.

 

Still, all the information outlined above can just as easily be used to perform an audit of your current site. If any changes need to be made, they can be performed in a timely fashion. The main takeaway point here is that website design should never be taken for granted.

 

We encourage those who would like to learn more to contact one of our specialists. We will be happy to discuss your options in greater detail.

 

Author bio for this guest post:

Blucactus-Paula-O-Gorman

 

Paula O Gorman

 

Paula O Gorman is the design and marketing manager at Promotive, a marketing agency that understands the crucial relationship between web design and content marketing.

 

Subscribe to our weekly newsletter and contact us now.

 

 

 

 

 

Quote your project to let us create your Digital Marketing project to increase your audience and sales today!

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5 Proven CRO Strategies to Boost E-commerce Website Conversions - Banner

5 Proven CRO Strategies to Boost E-commerce Website Conversions

5 Proven CRO Strategies to Boost E-commerce Website Conversions. With these 5 changes, your e-commerce website conversions are sure to see a significant jump.

 

CRO stands for conversion rate optimization. It’s basically the act or process of doing something to improve the conversion rate on your website. For many websites, a conversion could be filling out a form, downloading a piece of content, submitting your email, calling a number, and so on. But when it comes to CRO strategies that boost e-commerce website conversions, a conversion is typically making a sale. 

 

There are many aspects and areas of your website that you can improve to boost your e-commerce website conversions. In this article, we take a look at 5 proven CRO strategies that can give your site the boost it needs. 

 

CRO Strategy 1: Revamp Your Copy

 

Blucactus-CRO-Strategy-1-Revamp-Your-Copy

Survey Depicting That 15% of Shoppers Value Product Descriptions (after reviews & price)

With all the hard work it takes to get a user to land on your website, you’d hope the job was done. Well, unfortunately, it has only begun. You need to move your user through a seamless journey right into a conversion. A huge part of this journey is the copy on your website. If the copy is too long, not detailed enough, repetitive, disjointed, or uninteresting, you could lose customers somewhere on the journey. 

 

According to a 2020 shoppers survey (after reviews and price), 15% of online shoppers care most about product descriptions. That’s right, the old written word. So, how can you jump in and spice up your copy? Try approaching writing your website copy like telling a story. And we don’t just mean on a single page. Look at the entire user journey, from your SEM ads right on down to the product descriptions on your product pages and right through to a conversion. Each page should build on the next in terms of copywriting.

 

By writing a copy on each page that builds on the last and leads the user to the next page, you ensure that the user isn’t reading through the same points over and over again. More so, the user will go through a natural progression diving deeper into what your product offers. Your copy could flow like this:

 

  1. Ad with an attention-grabbing headline that addresses the user’s problem.
  2. Homepage that gives the high-level points of your business and product.
  3. Category page that details the user’s options.
  4. Product page that dives into the specifics of a single product.
  5. The user can either dive deeper into the product details or move toward a conversion.
  6. Checkout page that gives some final points on how the product will solve the user’s problem. 

 

This is a rough sketch of a user’s journey. But as you can see, the copy flows naturally, never appearing redundant, lacking detail, or overly expansive. This is how you can approach revamping your content. 

 

CRO Strategy 2: Showcase Your Site’s Security to Alleviate Customer Concerns

 

According to a 2021 survey done by the Baymard Institute focused on customer reasons for abandoning a purchase during checkout, 17% of respondents named “I didn’t trust the site with my credit card information” as the number one reason. There are some relatively easy ways to visually showcase your website as a secure place to make a purchase. Here are some methods to consider:   

 

Add Trust Seals at Key Points, CRO Strategies to Boost E-commerce Website Conversions

 

Blucactus-CRO-Strategy-2-Showcase-Your-Sites-Security-to-Alleviate-Customer-Concerns

Results to a Survey by the Baymard Institute on Which Trust Badge Denotes the Most Trust

A great way to visually build trust is with a site seal.

 

These are graphics (typically in a stamp type design) that denote your website has been “stamped” with a trust of approval by a trusted 3rd party source.

 

These are great to display on your footer and on your checkout page.

 

Another study by the Baymard Institute shows that Norton Secured and Google Trusted Store are two of the top badges that give a sense of trust to e-commerce shoppers. The Norton Secured site seal is included with DigiCert SSL certificates, while the Google Trusted Store badge is no longer available. 

 

 

Upgrade to an EV SSL Certificate, CRO Strategies to Boost E-commerce Website Conversions

 

SSL certificates are obviously vital to a user’s security. They ensure that a hacker can not intercept a user’s communications. But an SSL certificate can do more for your website than offering a secure HTTPS connection.

 

Blucactus-Upgrade-to-an-EV-SSL-Certificate

Example of an EV SSL Certificate When You Click on the Padlock Icon

If you are only using a DV SSL certificate, which means you only had your domain validated when your SSL certificate was issued (DV SSL is what you get when you use a free SSL certificate as well), then you should consider upgrading to an EV SSL certificate

 

An extended validation (EV) SSL certificate is a certificate you can only get when you go through a lengthier validation process. This process includes items like a phone call verification and enrollment form, but it often takes less than 5 days to get your EV SSL certificate.

 

These certificates are a little pricier, but also come with the best benefits -such as the largest SSL warranties-. But maybe the greatest benefit of an EV SSL certificate is that users can verify your company’s information right in your certificate details through the padlock icon next to your URL. Studies have found that this additional trust can really boost your conversion rate, especially if you educate your customers on how to verify they’re shopping on an official website. 

 

Have a Clean Checkout Process, CRO Strategies to Boost E-commerce Website Conversions

 

Blucactus-have-a-clean-checkout-processHaving bugs or strange quirks can stick out as red flags during a checkout process. This is especially true with users who most would consider not technically savvy. If your checkout process looks dated, we suggest you modernize the design.

 

The way to look at this is some users will see layout bugs as some type of glitch that denotes a hacker is trying to take over the site or has taken over it. You could call it the Matrix Effect if you want.

 

Basically, make sure your checkout process is built with a nice, clean layout and the process is a smooth sequence, and this will build trust. 

 

Show Customers What’s Behind Your Website, CRO Strategies to Boost E-commerce Website Conversions

 

Customers want to know that your online store is backed by a dependable and trustworthy real-world business. Besides showing off your cybersecurity precautions, you can build trust by showing off what (and who) is behind your site. Showing photos of your warehouse, team, and offices can assure customers they’re buying from a real company, not a fly-by-night mirage.

 

CRO Strategy 3: Interactive Content

 

Blucactus-CRO-Strategy-3-Interactive-ContentReading the written word is great and it shouldn’t be ignored, but how about upping the user experience? One way to do this is with some type of interactive content or interactive user experience. Interactive content is basically anything that invites a user to participate in some way. Even if it is just clicking a play button on a video. 

 

According to Go-Gulf’s State of Interactive Content Marketing Statistics and Trends Report, “93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content – whereas 88% of marketers said that interactive content is effective in differentiating their brand from their competitors.” With stats like these, it’s easy to see why more and more website admins are testing interactive content. 

 

Here are some ideas that might fit your site:  

 

  • Video – As we mentioned earlier, video is considered interactive content. According to a Video Marketing Statistics & Trends report,  “52% of marketing professionals worldwide name video as the type of content with best ROI.” Video is great for explaining elements of your product that might appear complicated or uninteresting via written text. 

 

Blucactus-CRO-Strategy-3-Interactive-Content-2

  • Leave a Review – Allowing users to drop a review not only gives them the opportunity to interact with your website but a chance to learn about your product from past customers. According to a recent Local Consumer Review Survey, 73% of consumers only pay attention to reviews written in the last month. By allowing users to leave a review, opens the door for more users to leave more recent reviews, and so on.  

 

  • Interactive Infographic – Creating some type of graphic that engages a user and provides information is a great way to make the user journey more interesting while selling your product. An example of this would be if you sold watches, and you had a graphic of a watch where users can turn the hands of the watch and the graphic will tell your company’s history as the hand turned.  

 

  • Social Media Plugins – This is an easy way to add an existing interactive content element that ties into something that people use every day. An example of a social media plugin would be where a user can click a button that allows them to share your product on their social media accounts. If you have a WordPress site, there are many easy-to-install plugins. 

 

CRO Strategy 4: Add a Live Chat

 

Blucactus-CRO-Strategy-4-Add-a-Live-ChatDid you know that nearly ⅔ of buyers expect a response within 10 minutes to any marketing, sales, or customer service inquiry? And 52% of consumers are more likely to remain loyal to a company that offers live chat support?

 

Interesting stats. What’s more interesting is that when you break this down, live chat is an obvious addition to your CRO strategy.

 

People want help fast, attention spans are dropping, competition levels are rising, and you need a way to help serve customers fast and with ease.

 

Throw in the fact that people are less and less accustomed to talking to others on the phone then this is a no-brainer add. 

 

Blucactus-CRO-Strategy-4-Add-a-Live-Chat-2

Screenshot of a Live Chat “Start Chat” Opening Page

So, you might be thinking, “okay, I am interested in adding a live chat to my site, but how do I pick from the endless amounts of software available to me?” The biggest component of a chat feature you need to decide between is using a chatbot vs an actual live chat.

 

Here is how you can break it down. 

 

  • Budget – Using a chatbot will always be cheaper than using a 3rd party vendor that uses real, live agents. And immensely cheaper than your own in-house team of agents. 

 

  • Range of Questions – If you expect a bevy of complex questions, then a chatbot might be a huge failure and anger for your customers. You have to remember that they can only say what they are pre-programmed to respond with. However, if you anticipate the same repetitive questions, then a chatbot may be perfect for your site. 

 

  • Response Time – A chatbot will be quicker than human response time. So, if this is a high priority to you, then a chatbot may be the way to go. 

 

CRO Strategy 5: Add Shopping Cart Abandonment Emails

 

Blucactus-CRO-Strategy-5-Add-Shopping-Cart-Abandonment-EmailsNothing is more frustrating than having a customer in your clutches and then decide to abandon their cart. Well, don’t let that customer leave so easily. Try creating a personalized automatic email message that is sent to the user after they abandon their cart.

 

According to Salesforce data, “60% of shoppers who received personalized content after abandoning their shopping carts returned and made a purchase.” 

 

It’s simple human psychology. People want to buy, they’re close, but they don’t pull the trigger. They need a little nudge. An automatic email response that mentions the products they left and maybe some additional content about what the products do, can push that conversion through. It could also help if you threw in a small discount with an end date just to create a little more sense of urgency to buy. 

 

A Final Word on CRO Strategies That Boost Ecommerce Website Conversions

 

Blucactus-A-Final-Word-on-CRO-Strategies-That-Boost-Ecommerce-Website-ConversionsWe hope these 5 CRO strategies help improve your e-commerce website conversion rates going forward.

 

Some of the common themes that you want to walk with are:

 

  • Build more trust with users.
  • Communicate more clearly and concisely.
  • Make sure your content is interesting but moves the user through the journey.
  • Make help easy to access and actually helpful.
  • Always follow up with interested customers.

 

Blucactus-Sam-PatelAuthor Bio for this guest post:

 

Sam Patel is the marketing manager at CheapSSLsecurity.com.

 

Where he helps e-commerce websites keep their customers safe.

 

Subscribe to our weekly newsletter and contact us now.

 

 

 

Quote your project to let us create your Digital Marketing project to increase your audience and sales today!

Get a Quote

Ensure your website's success! Learn how to improve your bounce rate - Banner

Ensure your website’s success! Learn how to improve your bounce rate

What is it and how to reduce the bounce rate of your website? Chances are, someone found your website and left it within seconds. When this happens, you will have a high bounce rate as a consequence, and this will not be beneficial for your website.

 

This same scene can occur in daily life when a person enters a store and leaves quickly, either because they did not like it or didn’t find the product of their interest. In the end, this type of event can be unfortunate both for that physical store and for your website.

 

Because of this, you must know some useful techniques to reduce your website’s bounce rate. But first, you need to learn what this is.

 

What is the bounce rate?

 

BluCactus - what is bounce rate? - important dataYou may be eager to discover the techniques needed to reduce the bounce rate of your site. However, we want to tell you a little more about this metric.

 

Bounce rate is the total percentage of users who visit your website and who immediately leave without clicking any link.

 

When this happens, it means that a user has entered your website, but didn’t want to keep browsing it.

 

Besides, you can find this tool in web analytics and is one of the most important for web metrics. Thanks to the bounce rate, you can easily determine how higher or low is your website’s traffic.

 

What does the bounce rate measure?

 

BluCactus - important dataThe bounce rate can be measured by two variables:

 

  1. Percentage of visits that have only spent a few seconds on your page.
  2. Percentage of visits that have seen a page.

 

Google Analytics plays an important role when it comes to measuring the bounce rate since it takes into account the quotient of visits that have had access to a page, among the total of visits that the site has had for a certain time. Because of this, it doesn’t take into account the time spent on a website to make the corresponding calculation.

 

This indicator is very useful. After all, a high bounce rate may mean that some of your website’s elements aren’t working as they should. However, most often than not, this issue tends to raise some concerns. This happens because this calculation will also depend on your website’s type.

 

BluCactus - important dataTo easily explain it through an example, let’s look at the following case:

 

Blogs generally have very high bounce rates, but this doesn’t have to mean there is something wrong. If a user is looking for “Tips for choosing a luxury home”, they will look for a page that deals with that topic. When they reach it, they will probably read the information for 5 minutes and leave the page.

 

As a consequence, a bounce rate of 100% can be calculated. However, this figure does not mean that the user had a bad experience on this website. They just quickly found the information they were looking for and left.

 

BluCactus - what is bounce rate? - important data

What can you do in this case? 

 

Google Analytics has an option where you can insert a line of code to not consider a bounce for those visits that last a maximum of 30 seconds on a site.

 

Now, the bounce rate means that the lower your percentage, the better.

 

This means that to achieve the objectives of your website you must have a lower bounce rate to have a better quality of traffic.

 

In conclusion, sites with a high bounce rate will need to improve on some factors.

 

What should your site’s bounce rate be?

 

BluCactus - Tasa de rebote - persona profesional trabajando en un proyectoAs we have just mentioned, the bounce rate will also be related to your type of website. This way, websites can have a low bounce rate that can vary between 40% and 50%. While blogs can have a bounce rate with a variation of 60% to 80%.

 

You must be wondering why the bounce rate is different on blogs and websites. And it is that in general, when a user enters a website, they do so by recommendation. For this reason, the user will navigate through different pages of the web in search of information. As a result, the bounce rate will decrease.

 

With blogs, something different happens. This is because the user will be interested in looking for certain information and they will only enter the blog that offers it to them. Then, after reading it, they will leave the blog immediately, and that is why the bounce rate is usually high.

 

After this explanation, we have reached the point that probably interests you the most. Now that you know and understand the meaning of the bounce rate, we will explain the best techniques to reduce it.

 

The best techniques to reduce your website’s bounce rate

 

Reducing the bounce rate should be one of the top priorities of your website. For this reason, we want to show you the most efficient techniques to achieve this. You may find out that you have already applied some of them. In this case, it is time to improve them to achieve better results.

 

How to reduce the bounce rate?

 

  • Use the white space as a guide for the user

 

BluCactus - important dataWhat is white space? If you are not familiar with this term, you should know that it is very useful to guide the user. For you to reduce the bounce rate using this option, you shouldn’t add many graphic elements on your site so as not to mislead the user.

 

Using way too many graphic elements just to fill space isn’t worth it. Because of this, there’s nothing better than guiding your users through a blank space or background. A classic example is Google itself. Once you open your browser, you’re greeted by its search bar in a white background. Said background allows Google to not distract the user from what they want to search and find.

 

So, to guide your audience through all the content on your page don’t forget to use white space.

 

  • Your website’s content must be easy to read

 

BluCactus - important dataAs a website owner, your main goal must be to make users choose you over the competition. After all, the internet is full of it and there are thousands of sites with the same topic.

 

So, to reduce your bounce rate, you need to create easy-to-read content. In this sense, many reasons can affect the readability of your website’s text. Because of this, you should be cautious with some elements such as the size of the font.

 

Line spacing is also another element you must keep in tune with the typography. Only in this way can the user find a pleasant reading on your website. Besides, your user shouldn’t need to make a visual effort to read your content.

 

Now, to offer high-quality content, you also need to create breaks. This way, you will allow the reader to rest between sections. For this, you must leave some spaces between the paragraphs. Once you have a well-structured text on your site, your readers won’t be able to take their eyes off of it. 

 

What tricks can you use to make your content more readable? 

 

  • Structure your blog efficiently by adding captions.
  • Use bullets points
  • Highlight keywords by writing them in bold.
  • Include questions directed to the user, so that they can be integrated into the text.
  • Illustrate your texts visually, adding images and graphics.

 

  • Attach internal links frequently

 

BluCactus - important dataInternal links are very important. It’s also a good practice to improve your SEO positioning and of course, to lower your bounce rate efficiently.

 

But what are internal links? These links are the ones that go from your website to another page on your website, and without the need to leave it. When you do not add an internal link on your website, your users will need to manually look them the information they’re looking for. This, of course, can be very annoying to them, especially when it can be avoided.

 

The opposite will happen, if you have links on your website as you will be able to keep the user for much longer on your website. Regarding the probabilities, instead of clicking directly on the menu, they will prefer to click on an internal link. And as extra tips we can tell you make each internal link open in a new tab, this way the user will stay focused on what they’re reading.

 

  • Use a strategic plan to add your pop-ups

 

BluCactus - important dataPop-ups turn out to be very advantageous for your website since they can generate higher sales. However, for the result to be positive, you must know how to use them strategically. You must take this point into account since by misusing pop-ups your bounce rate could increase.

 

To use pop-ups properly, they should be added on some pages of your site and preferably when the visitor has already been browsing for approximately 40 seconds. It could also be included when the user moves the mouse over to the “close” tab.

 

You must prevent the audience from encountering this element as soon as they enter your website, or else they will leave your page at once.

 

  • Your website must have a fast-loading speed 

 

BluCactus - what is bounce rate? - important dataUsers will find your website annoying if it takes too long to load. It’s useless to have a striking site that takes hours to load. In fact, most users on the internet find it very annoying to enter a site that takes a long time to load because it makes them waste their time.

 

So, the faster your website can load, the lower your bounce rate will be.

 

Even as a curious fact we can say that when a website takes more than 3 seconds to load, up to 40% of traffic can be lost. Do you want this to happen on your website? If the answer is no, start optimizing your site by either making changes to the hosting plan or host. Usually, if your server is full your site will probably load slowly, but as you can see there is a solution.

 

  • Choose the correct keywords

 

BluCactus - what is bounce rate? - important dataOne of the reasons why your bounce rate can be high is because you don’t reach your ideal user. If your website is about small cars, but your visitors prefer trucks, your content will not fit their needs even if it has some similarities.

 

When including keywords in your text, they must be related to both your service and the content you offer. If, for example, you use a certain title to describe an event, but if it has nothing to do with its content, Google won’t know it. As a result, you will be making a serious mistake.

 

If a user enters your site in search of a post that later does not contain the desired information, they won’t like it. For this reason, before using keywords you must study them to achieve good organic positioning.

 

The keywords must be chosen by an SEO specialist, and if you do not have this knowledge the best thing to do is to hire a digital marketer.

 

  • You must optimize your editorial line

 

BluCactus - what is bounce rate? - important dataAttention to this point! You can have a very well-designed blog, but if your content isn’t high-quality, it will not be attractive to any reader. Your bounce rate will have a high impact according to the optimization of your content.

 

Because of this, you must take care of your editorial line. However, if you can’t write, try hiring a professional web writer.

 

Does your website have the following elements?

 

  • A good SEO strategy.
  • A fast loading speeds.
  • An excellent design.

 

If all these elements are working as they should, you should also add high-quality content. In it, you should make sure to add surprising and consistent titles.

 

To make your content magical, try to make your first paragraph interesting enough so that the user will feel interested and continue reading.

 

  • Don’t forget to add a search bar and a chat

 

BluCactus - what is bounce rate? - important dataDo you want users to spend a long time on your website? The Internet user is very curious, but if they enter a site and don’t find what they’re looking for, they will leave without thinking twice.

 

That is why, for the user to find what they are looking for, at first sight, you must include a search bar. Similarly, this bar must be visible so that everyone who visits your site can see it. This way, they will find the content that they like the most and spend more time on your site.

 

And just as a search bar is important, so is an online chat. Users will always have doubts that they will not be able to solve and will need your immediate help to clarify them.

 

The chat will fit perfectly on the services page, and you will notice how the users will be genuinely pleased with this option.

 

  • Include calls to action

 

BluCactus - ¿Qué es y cómo reducir la Tasa de Rebote? - informacion importanteYou must showcase the objectives of your website at all times.

 

Because of this, all elements of the design must be visible on the first page.

 

Titles, subtitles, landing pages, action forms, among others, must be explicit to capture the attention of users and take action.

 

All these techniques that we just showed you are elementary if you want to reduce the bounce rate on your website.

 

Did you like this post?

 

BluCactus - what is bounce rate? - important data

To have a more concrete understanding of the performance of your website, its bounce rate will be very helpful.

 

Each of these techniques requires a lot of professionalism at the time of being carried out.

 

At BluCactus we can help you optimize your website to reduce the bounce rate considerably.

 

You just have to contact us and we will gladly assist you.

 

 

BluCactus, your ally in Digital marketing

 

BluCactus - what is bounce rate? - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing, contact us. Subscribe to our weekly newsletter

 

Quote your project to let us create your Bounce Rate Project
to increase your audience and sales today!

Get a Quote

12 Things to Look For Before Choosing a Web Design Agency - Banner

12 Things to Look For Before Choosing a Web Design Agency

12 Things to Look For Before Choosing a Web Design Agency. In the digital era, having a business website has become extremely important for success. Today, most customers shop online, look for information on the internet and search about a particular brand of business on the web. 

 

So, if your business is not having an online presence, then you’ll lose too many opportunities in terms of sales, revenue, and conversion as well. 

 

With that in mind, if are you looking forward to creating a business, but unsure whether it is the right decision or not? 

 

Or are you looking forward to hiring a website development or design agency but feel confused about which agency to hire?

 

If your answer to the above questions is yes, then you have come to the right place. 

 

Deciding which website designing company or agency to hire can be a crucial and confusing task. So, in this blog post, we’ll take you through 12 tips that will help you in hiring a website development company for your upcoming project. 

 

We know why you are considering hiring a web design agency. You want to grow your online presence, want more sales and conversions, increase your reach and do a lot more, right?

 

But keep in mind that not all website designing agencies are the same. Some will take your website to the next level and some can also break it.

 

So, keep on reading this blog post till the end and get knowledge of how to hire a website development company.

 

1. Look onto your needs

 

Blucactus-1-Look-onto-your-needs - 12 Things to Look For Before Choosing a Web Design AgencyUnderstanding what are your website designing and development needs and goals is very much essential before you hunt for a company. Each website designing and development company will have a different skillset and will give you different results as compared to others in the market. 

 

Also, if you are looking to hire a full-stack web design agency, then it is unlikely that you’ll find a company that is specialized in one area.

 

What do you need from a website development company?

 

The E-commerce website, static website, dynamic website, online store, blogging website, or anything else.

 

Evaluate your needs first, because when it comes to hiring a company, you both need to be on the same page. Your goals should fit in accordance with the company’s point of view.

Once you have identified your needs, it will be easy for you to find the best web development company to handle your custom website project.

 2. Hire an experienced company

 

Blucactus-2-Hire-an-experienced-company - 12 Things to Look For Before Choosing a Web Design AgencyThe next thing that you should look into a website development agency for hiring is their experience in your niche or industry. It is always great to hire a company with a good amount of working experience in your industry.

 

If the budget is your constraint, then you can also think of hiring a newly started agency. But make sure that they don’t compromise with the quality.  

 

In our opinion, you should always go with an experienced company. 

 

An experienced company will know about all your pain points and they can help you craft the best and most attractive looking website ever. 

 

Generally, you should hire a company that has over 5+ years of working experience.

 

If you find such a company, then ask them if they have designed a website that is similar to your expectations. For example, if you are into the e-commerce business, then check whether they have worked on the same project or not.

 

Ask them for case studies, reviews, and testimonials. 

 

Hiring a website designing agency with strong working experience in your niche will give you the best results.

 

3. Check out their results

 

Blucactus-3-Check-out-their-results - 12 Things to Look For Before Choosing a Web Design AgencyOf course, results are very important because you are paying a company to get maximum benefits and ROI. But the harsh reality is that there are many website development companies who show you the big picture in the beginning but then don’t live up to their words.

 

If a web design agency is offering ROI-driven, 100% guaranteed, or unrealistic results, ask them to prove it first, then hire them. 

 

Ask them what are the core values and beliefs that set them apart from other website designing agencies. 

 

Most of the companies are looking for more clients, more money, and more revenue. Because of this, many companies might promise you to give unrealistic results. 

 

That’s why you need to play your cards safely while hiring a website development or designing company in 2021.

 

Pro Tip: Check out their website and reviews on Google. You can also check their reviews on other business listing websites.

 

4. Which tools are they using?

 

Blucactus-4-Which-tools-are-they-using - 12 Things to Look For Before Choosing a Web Design AgencyAs we already mentioned, quality results matter a lot. So, if you are hiring a website development company in 2021, you should know what tools, CMS platforms, strategies, and coding technologies they are using to craft a website. 

 

Generally, website development and designing tools and softwares are much like any other product in marketing. They require end-to-end experience. That’s why you should know what tools, techniques, and strategies your company might use to design your website.

 

If you are hiring a company to create content, then check if they are using Grammarly, Copyscape, Prowiring, Buzzsumo, and other content creation tools. 

 

If you are hiring an SEO agency, then check if they are familiar with tools like Google search console, SEMrush, Ubersuggest, Answer The Public, and a lot more. 

 

Aside from this, you also need to check what communication tools they are using to give you an update regarding the project development. Look whether they are using tools like Zoom, Google Hangout, and Trello or not. 

 

Yes, you might be thinking that these are unnecessary details, but they will surely help you in the future. 

 

5. Check their reporting

 

Blucactus-5-Check-their-reporting - 12 Things to Look For Before Choosing a Web Design AgencyThis is another important point that you need to keep in mind while hiring a website development company in 2021. This point will also help you in establishing your relationship with the company you will be hiring.

 

 If you want to know whether your company is honest and transparent or not, then check out their reporting techniques and strategies. 

 

Today, most website development companies use various reporting tools and techniques to give an update to their clients. And you should be in the loop with all those reporting tools and softwares. 

 

 A good and honest company will give you an update from time to time. In fact, they’ll also modify the reports in accordance with your own needs and wants. 

 

Ideally, a report should include topics like progress on the development of the website, how much time will it take to get the project completed, people working on it, cost, and a lot more.

 

A website development company might struggle to give honest and genuine reporting if they have not aligned your goals with their strategies. Or, they might also struggle because they are not collecting the correct data.

 

6. Are they transparent and honest?

 

Blucactus-6-Are-they-transparent-and-honest - 12 Things to Look For Before Choosing a Web Design AgencyIf your website development company promises to create the world’s most attractive website or most creative website for your company, but they don’t have any of these for their own business, this is a warning sign. 

 

One of the best ways to check whether an agency is truly experienced is by checking whether they have achieved success for themselves or not.

 

For example;

 

If you are looking to hire a company to create an award-winning SEO campaign, but the company itself does not rank for a single keyword. Or, if you want to create software for your business, but the company has never created that kind of software, then be alarmed. 

 

 In such cases, you should not be hiring any company that has not tried and tested its own services. 

 

 You need to investigate all these things as you are going to invest money and time in creating a website.

 

7. Size of agency

 

Blucactus-7-Size-of-agencySome of the website development companies might have 2 members or some might have a 200+ member team. A smaller company will allow you to have direct access to the people or experts who will make your websites and vice versa.

 

But keep in mind that small companies tend to have less skill, human resource, and talent as compared to large companies.

 

Additionally, large companies will have a more skilled workforce, talent, and addons service to offer. They’ll be more professional in nature and would also charge a hefty amount from you. 

 

In the end, it is the quality that matters. Whether you hire a small scale or a big website development company, you should always check on the quality of their results. 

 

8. Pricing policy

 

Blucactus-8-Pricing-policyNow here comes the most important point you should look into while hiring a website development company. When you hire a company, keep in mind that low prices do not always mean better quality services.

 

If a company is offering its services at an extremely low price, you should investigate a little more. Ask them why they are charging such a low price and promises to offer quality services.

 

You need to think from a company’s point of view. 

 

If a website development company is offering services at a low price, then they might hamper with the quality of their services.

 

However, this does not mean that you need to spend a ton of money on hiring a website development company. But, chances are that higher price software companies do offer quality services by putting in a lot of effort and resources.

 

9. Ask them about your queries

 

Blucactus-9-Ask-them-about-your-queriesThe best way to find out whether a web design agency is fit for hiring or not is by asking them relevant questions and queries related to website designing and development. 

 

Yes, you ask them all your questions, doubts, and queries with no hesitations. After all, you are going to invest your money and time as well. 

 

This is an extremely important step because you are going to get into a business relationship with a company.

 

So make sure that you clear out all your doubts and queries and then hire a company.

 

10. Check out their reviews

 

Blucactus-10-Check-out-their-reviewsReview and customer testimonials will surely help you hire the best website development agency. They can surely help you decide whether to hire a company or not. Today, most online customers watch out for reviews before making any purchase decision. 

 

And you should do the same.

 

If any website development company is offering genuine services, then they must have tons of reviews listed on their site and any other business portal.

 

Yes, fake reviews can be uploaded on websites and testimonials as well.

 

That’s why it is important to check the reviews on authentic and trustworthy websites like Trustpilot. You can also ask any of their previous customers about their services and offerings. 

 

Apart from this, you can also check reviews on local business listing websites like Yelp, Yellow Pages, Hot Frog, and a lot more.

 

11. Ask your case studies

 

Blucactus-11-Ask-your-case-studiesIf any website development company has done some amazing work in your domain, then they might have included case studies on their websites. These studies contain important tips, topics, strategies, game plans, and process the company has opted for while creating a website for their client. 

 

You can go through such case studies and check the process through which the company creates a website. This will give you a holistic view of what workflow the company follows while making websites. 

 

If a company is genuine and transparent, then you’ll surely find a few case studies on their websites. If not, then you directly ask the company to share their client’s success stories with you.

 

You can also cross-check with any of their clients to be sure.

 

12. Check whether they are transparent or not

 

Blucactus-12-Check-whether-they-are-transparent-or-notLack of transparency can be a sign of danger. 

 

While selecting a website development company. First, land on their website and check their address, information, team size, experience, mission, and vision, how many clients and projects they have completed, what services they are offering, and so on.

 

If you feel that the company is not being transparent or they are hiding something from you or some information is missing, then don’t hire them.

 

A web design agency with amazing work experience and an exceptional track record should have no problem in giving you all the information and case studies. If they have really done some amazing work, then they’ll surely give you all the information with no hesitations.

 

Conclusion: 

Blucactus-contact-us

 

A web design agency should tick all the boxes on your checklist before you plan to hire them. Before you hunt for an agency, make sure you know what you need from them in terms of quality of service, price, budget, deadline, and any other prerequisite. 

 

Then, it is up to the company whether they want to take your project or not. 

 

Also, keep these 12 points in mind while you are in the process of hiring a web design agency.

 

Subscribe to our weekly newsletter and contact us now.

 

Quote your project to let us create your Graphic Design Project to increase your audience and sales today!

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Do you need a lookbook for your fashion website? - Banner

Do you need a lookbook for your fashion website?

Do you need a lookbook for your fashion website? Owning a fashion brand can be challenging for some and easy for others. However, no matter the case, it’s still a rewarding task to carry out. Now, if you want to build an entire fashion brand, you need to have certain materials.

 

For example, many use fashion lookbooks to showcase their fashion products on their website, but do you really need one? Today, we’ll help you answer this question and how it’s made up.

 

What is a fashion lookbook?

 

BluCactus - BluCactus - lookbook for your fashion website - important dataWhen we talk about a fashion lookbook we refer to the material that many fashion designers use to showcase their new fashion collections.

 

This can be in both a digital and physical format where these artists place photographs of their garments on simple backgrounds. Their main goal with this is to highlight the piece itself.

 

Also in some cases, it is an excellent place to promote the work of those who wear the clothes.

 

Many even use this material as a formula to introduce themselves to new clients, agencies, and other representatives of the medium. The difference between this material and lookbooks is that this is called a Photo Book, nothing else.

 

Lookbook vs Catalog

 

IBluCactus - BluCactus - lookbook for your fashion website - important datat’s very easy for the fashion industry to confuse or misuse these terms. That’s why we’ll explain what is the difference between a fashion lookbook and a catalog.

 

Both words tend to be used synonymously in this industry, but they are nothing alike. While a lookbook uses simple backgrounds to make the garments stand out, a catalog is more captivating.

 

A catalog is a folder with all the garments of a collection or a brand with a fun background and a much more attractive aesthetic. This is done this way because the goal of it is to sell and attract new customers.

 

However, the latter does not always have to be through photographs. Companies began to be more creative with the way they display their products to the public. Some use animated videos or mini-documentaries to show all that the brand can offer.

 

Should you get a fashion lookbook?

 

BluCactus - BluCactus - lookbook for your fashion website - important dataWe would like to say no, but the truth says otherwise. In fact, the best thing for your business would be to get one. This way you’ll be able to showcase your clothes in the best way possible. Besides, this allows your clients to easily see how your clothes would look on them. As a result, they won’t need to ask you.

 

Some brands don’t know how to create their first fashion lookbook for their business. However, if this is you, all you have to do is ask experts for advice. Then, you must start thinking about the image you want to portray. In this sense, your goal should be to offer your clients a formal presentation of your brand’s main aspects. For example, its message, value, and what you want to offer them.

 

If you are starting and do not have a large budget, here are some of the most important things to consider for your first digital lookbook:

 

  • BluCactus - important dataPhotographer: Try to find a photographer who really fits your style and best captures your brand message.
  • Models: Same as the previous point. Not all models work for all brands, look for those that best fit the company’s style. Another important factor is that you should not use volunteers. Work with professional models, they will be the image of all your fool.
  • Makeup and hairdressing: If your business is starting and you do not have a big budget, you can find the same person to take care of these jobs.
  • Stylist: If you are the designer, you can also be the stylist yourself.
  • Photo studio: This doesn’t have to be expensive as many photographers have their own spaces to take the photographs. Otherwise, you must rent a large studio with a lot of space, good lighting, and perfect for models and pieces.
  • Catering: Even if this isn’t a mandatory factor during photo shoots, you can’t expect models to not feel hungry or thirsty when working for long hours. So, try to find light foods to avoid making them feel tired after eating. Include at least two snacks if possible. For example, water, juices, and even a little dessert. Although these elements may vary in price depending on the requirements you have as a brand, you must keep in mind that this is a project that will have great benefits for your brand and will be a great investment for your business in the future.

BluCactus, your ally in Digital marketing

 

BluCactus - lookbook for your fashion website - contact usBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing, contact us and subscribe to our weekly newsletter.

 

Quote your project to let us create your Fashion project to increase your audience and sales today!

Get a Quote