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6 Reasons Every Small Business Needs a Business Website - Banner

6 Reasons Every Small Business Needs a Business Website

6 Reasons Every Small Business Needs a Business Website. Every business owner has the same ultimate goal. Namely, the buying or selling of his products at a constantly growing rate. Every businessman wants to grow his business and sell his products to a larger audience. 

 

That is what business is all about, isn’t it? Now, you have to apply different marketing strategies. That way, you can give your company exposure in a world of tough competition. 

 

You can send your message through traditional media like newspaper and magazine ads. 

 

However, traditional media can only reach the eyes of a small audience. Besides, it does not offer you as much visibility as digital media. Yes! We are talking about Digital Media here.

 

It’s all about websites

 

No one can deny the fact that ours is an age of the Cosmopolitan. And we inevitably work through and live by the online world. 

 

So, websites play a big part in the growth of any business. Additionally, online platforms work better than the traditional brick-and-mortar setup. 

 

BluCactus - important data

Digital media has some big differences from classic media. For example, the use of online resources, such as websites, emails, mobile apps, and social media platforms. These work across the world. Thus, they give business owners the global visibility every small business needs right now.

 

In the present times, we heavily rely upon e-shopping and Google has always got our back. So, small businesses must have an official website to get more exposure. Besides, it allows their customers easy access to their products and services.

 

However, website development is not much that hard nowadays. Especially when we have so many online portals which help us create a website of our own. 

 

Besides, there are also many digital marketing companies around the world that help us do that.

 

It is crazy how some of our cities have earned a name in the field of digital marketing. We can see how website development in Jaipur, Kolkata, Bangalore, and many others have flourished. In fact, now, some of the best companies of digital marketing are in those places. 

 

Now, without further ado, let us talk about the 5 reasons why every small business needs a website.

 

1. Websites fetch you more and more customers

 

BluCactus - important dataIt would be fitting to call websites an address to clients across the world. Websites work a great deal to bring new customers. Also, they help your business gain popularity in the related field. 

 

For everything under the sun these days, people use Google to find websites that offer services related to their search.

 

This way, a well-optimized website allows your business to be easily located by the customer on Google or other search engines. 

 

So, you should help Google recommend and bring your website to the top of the list of SERPs. You could use tools such as Search Engine Optimization and Search Feed Monetization. These tools help you optimize your website easily.

 

2. Websites ensure your place in the market and bring you long term success

 

BluCactus - important dataEveryone is online. So, if your business does not have a website yet, then you are going to remain unknown to a big part of your audience. 

 

So, to give your business long-term recognition in the digital market, you need a website. Otherwise, you will fall under the risk of remaining unknown to many of your clients. 

 

Especially when a pandemic has forced people to stay home. They have to go online to search for everything they need. 

 

So your website makes sure you are available to your customers in the long run. Besides, it also helps you establish yourself as a top-notch company. It sets you apart from your competitors in the digital marketplace.

 

3. Websites help build your brand 

 

BluCactus - important dataOne of the most important elements of healthy retailer-customer relations is trust. In order to flourish, it is very important for every businessman to build trust among his clients.

 

The website helps you in gaining credibility and building that trust by making your business a brand in the digital marketplace.

 

 It helps your business get some special features such as Domain Name and UI design, which greatly contribute to making it a brand. 

 

Besides, the customers online tend to trust retailers that have an official website of their own.

 

4. Websites work as online retail CDUs

 

BluCactus - Business Website - person workingHaving a website for your business has many upsides. One of them is that you can give your customers an idea of who you are. Similarly, they can learn what it is like to engage your company. 

 

You can give your website a creative design by adding content and high-quality images.

 

Besides, you can also display your testimonials and best reviews. That helps build credibility again. 

 

Apart from giving a creative web display to your business, websites help your customers locate or contact you by the information which you provide them online.

 

5. Website making is now as easy as creating a social media account

 

BluCactus - Business Website - person workingWith so many digital marketing companies available in your city, website development is not a hard nut to crack.

 

Earlier, people were constrained to the traditional brick-and-mortar method of running the business.

 

There was hardly any need for online business promotion. 

 

With the changing scenario of the last two decades, online marketing has gained popularity and is the new face of the business world. 

 

Talking of cities that offer you greatly in the concerned field, you can surely look for the best digital marketing company in Jaipur, as it offers you a retailer-friendly service and helps you gain success with every click.

 

BluCactus - Business Website - person working

6. Last but not least  

 

De facto, websites are the new address to your company and are sure to help your business gain customers eventually. 

 

If you are still stuck to the old methods of marketing and wondering if you should give e-business a try.

 

You can get yourself a creative website and help it turn into a brand new click-and-mortar setup.

 

Conclusion

 

BluCactus - Business Website - person workingWhen the entire world suffers from global disease and is forced to live an abnormal life of social distancing.

 

Small-scale businesses are the most affected.

 

And this is the time when you can change this unfortunate situation into an opportunity.

 

By shifting to online business and this can be achieved by selling your goods and services on your website.

 

Subscribe to our weekly newsletter and contact us now.

 

 

Author Bio for this guest post:

 

Gautam Koli

 

Quote your project to let us create your Web Design project to increase your audience and sales today!

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21 ways to generate more traffic to your website - Banner

21 ways to generate more traffic to your website

21 ways to generate more traffic to your website. When it comes to creating a business, gaining a web presence is vital. No matter if it’s a page to sell, or promote a product or personal blog, traffic is something you must always have in mind. So, if you want to be in the top positions of the best search engines, you must find ways to generate more traffic. Otherwise, people won’t even find you, thus leaving your business or brand in the shadows.

 

On the other hand, your website’s traffic and its number of visitors are also important for your business growth. Because of this, you must have some kind of strategy to attract new visitors to your content. Next, we’ll show you 21 ways to generate more traffic to your website. We hope that with this guide, you can achieve all your digital goals.

 

1. Optimize your website for searches

 

BluCactus - ways to generate more traffic - Important InformationIf you want to generate more traffic for your website, you must first focus on its keywords.

 

For this, you must find those that are the most relevant to your market or target audience. After this, you must try to include all of them within your content.

 

Start by selecting one or two keywords. Don’t forget that these must reflect or relate to your website’s topic as they will be the main keywords.

 

Then, use SEO tools to find those other keywords that best suit your content. What’s great about it, is that these keywords are updated from time to time. Besides, they also have a search volume of less than 10,000 monthly searches. As a result, all of this will allow you to seem more specialized and knowledgeable.

 

2. Experiment with new content.

 

BluCactus - ways to generate more traffic - Important InformationThe best way to generate more traffic and increase your visits is by creating new and exciting content.

 

It sounds easy, but it isn’t. Today, there’s a lot of information on the internet, which means that it’s very hard to be original.

 

Because of this, we recommend spending some time reviewing outdated content and start updating it.

 

This way, you will be able to always offer the best material to your users. You can also do this on your own website. By doing this, your content will always remain fresh and at the forefront of the latest news. 

 

3. Add your website to search engines

 

BluCactus - ways to generate more traffic - Important InformationAmong some of the tools that some SEO applications have is getting search engines like Google to index and crawl your website.

 

Tools like Google Search Console will help you increase the chances of appearing more frequently in your audience’s searches.

 

This is also possible for other search engines such as Bing and Yahoo.

 

 

 

 

4. Build your backlinks

 

BluCactus - ways to generate more traffic - Important InformationMuch of your website traffic can benefit from this.

 

Backlinks are external links that link to your online page from other portals that your audience visits.

 

This is an excellent strategy to attract new people to it because it tells Google that you’re reliable and relevant for them.

 

Create links with the webmasters of other sites and try to collaborate on their web pages with your content.

 

Also, use your audience’s most relevant keywords as an anchor to attract them to your online site.

 

5. Pay attention to what your competition is doing

 

BluCactus - important informationStay alert about the things your competition is doing and find out which strategies they’re using to generate more traffic.

 

Businesses similar to yours or blogs that handle the same topics are your point of reference on how to get things done.

 

However, this doesn’t mean that you should copy all their content.

 

When paying attention to what they do, take into account their most popular posts and the topics that your audience prefers to see.

 

Take this as inspiration and adapt it to your business.

 

6. Optimize long-tail keywords

 

BluCactus - important informationOne of the best ways to generate more traffic for your website is with the use of long-tail keywords.

 

These are much more specific keywords that have a lower search volume, and therefore, less competition.

 

These types of keywords will help you get into the top positions of search engines for different niches.

 

As a result, you will get much more organic traffic.

 

 

 

7. Add new products and content to your website frequently

 

BluCactus - important informationOne of the crucial factors for search engines to consider you important is the frequency and novelty of your posts.

 

Ideally, you should set up your updated website with new content at least once a week to be considered one of the best portals in your sector.

 

This works as an excellent SEO strategy because you will get new visitors, and then they will return to browse your site for new materials.

 

Because of this, you must become the expert in your area and inform your followers constantly.

 

8. Offer exclusive content within your website

 

BluCactus - important informationExclusivity is an important element both for followers and for your own growth.

 

Use strategies that generate a need or fear of missing out on your valuable and exclusive content to attract them to your website.

 

For this, you can start a workshop, share PDF with limited followers, organize free seminars or courses.

 

This allows your readers to return to your website several times and expect new materials of the same type.

 

 

9. Create questionnaires with the option to share the results

 

BluCactus - important informationThis has been a strategy to generate more traffic as old as time.

 

Today, most brands use it within social media to grab the attention of these kinds of users.

 

Create a fun quiz for your followers and encourage them to share their results.

 

This way, other people will see them and visit your website to also take it.

 

Besides, this tactic allows you to collect information and data that you can use in the future as email marketing campaigns or paid advertising.

 

10. Start a podcast

 

BluCactus - important informationPodcasts are one of the best new ways to make fun and dynamic content for your followers.

 

These are often ideal for those audiences who are looking for short versions of written content or want new materials on the same topic.

 

Starting a podcast is a perfect idea because it allows you to make your brand known, cultivate a good public relationship with your clients by offering them valuable materials on topics relevant to them, and optimize your SEO strategies to appear among the top positions in Google searches for keywords.

 

 

11. Organize contests and giveaways

 

BluCactus - important informationEveryone loves free stuff and gifts.

 

That’s why running a campaign focused on giving away some of your products or services as part of your SEO strategy greatly increases your website traffic.

 

Our best recommendation for this is to start doing this from your social media.

 

After this, you can then redirect those interested to your website to fill out a form.

 

A tactic as simple as this can give incredible results.

 

12. Apply video marketing on YouTube

 

BluCactus - important informationPaid advertising offers endless possibilities for all businesses to promote their content, products, and services.

 

That’s why if you want to carry out this type of advertising, you must do it on platforms that have great customer potential.

 

YouTube is the second most visited website in the world after Google’s search engine.

 

Besides, this platform’s Ads offer a great opportunity to promote your website and increase its traffic.

 

You just have to make a short, but attractive video and this will help you attract the audience that best your site’s topic. 

 

13. Participate as a guest in other blogs

 

BluCactus - important informationThis is similar to the backlink strategy but in this case, you will have some specifications from the page managers.

 

You can create blogs or articles to grab the attention of this website’s followers to direct them to your own page.

 

Posts like these must be very well-thought-out.

 

Take a few minutes before writing the article and check the website’s social media.

 

Find out content that gets the most interaction and create a topic based on it.

 

14. Boost your website traffic on your social media

 

BluCactus - ways to generate more traffic - Important InformationIn a world where social media has become our most common form of communication, it makes sense to implement a marketing strategy to boost yourself.

 

Platforms such as Facebook, Twitter, Instagram, and LinkedIn are ideal for finding new markets of people who found your content attractive.

 

You can create marketing tactics in social media organically.

 

For example, by sharing your product pages or blogs on your site.

 

Or, on the other hand, in a paid way by investing in ads to attract the attention of customers who may want to learn more about you.

 

15. Try Instagram marketing in stories

 

BluCactus - ways to generate more traffic - Important InformationInstagram is one of the platforms with the largest audience after Facebook and YouTube.

 

Its users have to spend a lot of time on this platform, which can be a great advantage for you as a company.

 

An element to highlight from this platform is its Stories feature.

 

These are short images or videos that only last 24 hours. Many active users from this platform use this feature to generate content and to see that of others.

 

If you promote your business or any of your products in the Stories format, you will have a good chance that some people will be interested in what you have to say and visit your website.

 

16. Create an account on LinkedIn

 

BluCactus - ways to generate more traffic - Important InformationThis is a platform focused on professionals and creating links between companies.

 

So, if your business’s target audience is more formal, this is your platform. With it, you’ll be able to easily get new clients to do B2B or business-to-business transactions.

 

Besides, this platform is perfect to share articles and news about your website.

 

This is because it allows you to redirect your followers from the app to your feed or article.

 

However, before you join this platform, you must first study and analyze your readers’ behavior. After all, this platform doesn’t suit all types of audiences. 

 

17. Use social media buttons to share your content

 

BluCactus - ways to generate more traffic - Important InformationThis is a very important factor that many entrepreneurs don’t apply to their content.

 

The best thing to do to attract traffic to your website is to add buttons within your content.

 

This way, your visitors will be able to share it on social media.

 

Thus, don’t forget to use them to advertise your website and generate more traffic. 

 

Allow your followers to share your content on their personal accounts. This will make their own followers see your content, click on it and come to your website to see what you offer.

 

18. Use email marketing

 

BluCactus - ways to generate more traffic - Important InformationEmail marketing is one of the most used strategies to generate more traffic to websites. However, for it to be effective, you must first collect the data of users.

 

This way, you will be able to subscribe them to a newsletter where they will get your newest content and information.

 

As a result, they will always be up to date with all your website’s useful products.

 

In these emails, you must offer exclusive content or discounts for those customers subscribed to your newsletter.

 

This will offer you a much broader list of users and higher traffic since each material will reach them directly.

 

19. Take advantage of Twitter marketing

 

BluCactus - ways to generate more traffic - Important InformationMany forget that this platform is also an option to advertise their brands and generate more traffic.

 

After all, it’s perfect to share and spread your website’s content and product pages.

 

Twitter is also a great place to experiment when it comes to marketing.

 

What’s important here is to use the correct hashtags.

 

With them, you’ll be able to grab the attention of new people, even those who don’t follow you yet. You can also tag the people who contributed to the article as it will give you a greater reach of users.

 

20. Use Pinterest for your blog

 

BluCactus - ways to generate more traffic - Important InformationIf your goal is to generate more traffic on your personal or business blog, Pinterest is for you. This platform is one of the best to get new readers to your website.

 

This is because it allows you to share attractive images to grab their attention.

 

In this sense, it also adapts itself to the user’s likes and interests.

 

Thus, if you post content focused on a specific theme, these users will easily find you. In short, you won’t have to break out from the great amount of content that exists today on the internet.

 

To really take advantage of this platform, we recommend posting at least once a day. This way its algorithms will take you into account and show you to its users. What’s important here is to offer the best visual material to really grab the attention of people. As a result, they will grow curious and want to visit your website to know more about you.

 

21. Try influencer marketing

 

BluCactus - ways to generate more traffic - Important InformationInfluencers are those people with a great number of followers within social media. Most of them focus or a part of a certain community with the same interests. For example, some focus on beauty products, lifestyle, or even food. Because of this, if you have an e-commerce or you sell products, including them in your strategy to generate more traffic is the best you can do.

 

You can get influencers to talk about your brand on social media.

 

For example, they can work with you to showcase your products or services. On the other hand, you can also send them your products so they can review them. 

 

However, you can also create your own content and mention them within it to then share it. This is perfect because influencers love free advertising and are very likely to share your website article. 

 

BluCactus, your ally in Digital marketing

 

BluCactus - ways to generate more traffic - Important InformationBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

Subscribe to our weekly newsletter.

 

Quote your project to let us create your Web Project to increase your audience and sales today!

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15 ways to improve your website's conversion rate optimization - Banner

15 ways to improve your website’s conversion rate optimization

15 ways to improve your website’s conversion rate optimization. In the world of the internet, staying among the best can be quite a challenge. To make this easier, software development work, content, and SEO tools can help you improve your website. One example of this would be the conversion rate optimization process. However, this isn’t the easiest thing to do.

 

If you want your online site to be successful in terms of conversions, you will need to optimize it. It’s common that those who just started a business, don’t know the amount of work it takes to improve its conversion rate. That’s why today we’ll tell you all you need to know about conversion rate and how to improve it.

 

What is the conversion rate?

 

BluCactus - conversion rate - important dataTo start, you need to understand that the conversion rate is the percentage of people who interact with your website.

 

Usually, this means those people who buy from your digital store. However, this isn’t always the case. Some make the conversion by filling out forms, following newsletters, or downloading some material.

 

So, to measure your conversion rate, you need to divide the number of people who interact with your website and those who just visit it.

 

Some people use different formulas to get more information than this. However, this is the easiest way to know the percentage of your website.

 

Why do I need to improve the conversion rate?

 

BluCactus - conversion rate - important dataYour website’s conversion rate is one of its most important indicators. Next, we’ll show you some reasons why you must pay attention to it.

 

  • You will understand your customers better By measuring your conversion rate, you will find out who follows your website, is interested in your products, and what products can you offer them.
  • Increase in the number of clients Once you know who are your potential clients and your market, you’ll be able to reach a lot more people like them.
  • More satisfied customers You can also offer products and services adapted to your users and the market’s needs. Only in this way will you make your customers feel comfortable with your offers.
  • Improve your Search Engine Ranking Search engines are the places to really stand out from the competition. For example, search engines like Google consider the conversion rate to be vital for the positioning of a website. Because of this, depending on how good it is, you’ll be able to reach the tops positions. Otherwise, you will stay at the bottom of them.

 

Fundamentals for the conversion rate optimization process

 

BluCactus - important dataEvery website is completely different, and they have different problems.

 

This is why there is no such thing as a universal solution to optimize your site’s conversion.

 

From the structure, the appearance, to the way the shopping carts should be reached.

 

Because of this, we will tell you what are the five fundamentals that you should take into account.

 

This way you’ll be able to carry out an effective conversion rate optimization analysis.

 

  

BluCactus - conversion rate - important dataAnalysis of the status quo

 

First, you must study what’s happening on your website.

 

Once you do this, you can then define your business objectives to increase your conversions.

 

For this, you must find out your website’s most relevant elements according to your followers.

 

On the other hand, don’t forget to find out your brand’s motivation and expectations for this conversion rate optimization process.

 

 

BluCactus - conversion rate - important data

Conversion optimization planning and assumptions

 

Just as important as a deep analysis of your brand is having a hypothesis of it.

 

You need to find out your conversion process’s weakest points.

 

For example, how it affects your website and visitors and how they act.

 

Once you establish this, you can then move on to create a plan for the conversion rate optimization process.

 

BluCactus - conversion rate - important dataDesign and creation of alternatives

 

Don’t be afraid to create multiple plans to achieve this if the first one doesn’t go well.

 

Besides, your website’s design and structure are also important for the conversion rate optimization process.

 

So, don’t be afraid to create alternative pages with different layouts and content.

 

 

 

BluCactus - important dataDo a test run of the optimized components

 

Have you heard about A / B testing? If not, it is time to do some research.

 

This type of test consists of creating different web pages, content, or designs of the same website.

 

Thanks to this, you can find out which version grants you the best conversion rate.

 

For this, you can use tools such as Matomo or Google Analytics.

 

BluCactus - important dataCommissioning

 

Once you have all the steps of your planning on paper, it is time to get going.

 

Start adding the visual components of your website.

 

Then, control the performance of each variant.

 

For this, you must constantly check that they don’t have technical failures that could prevent your users from enjoying your site.

 

Don’t forget to collect their data to know how if your website’s new elements are working properly. 

 

Types of conversion rate optimization processes

 

There are many ways in which you can start your website’s conversion rate optimization process. Next, we’ll show you some places on your website where you should pay extra attention. This way, you can start to optimize them to get the best results.

 

BluCactus - important dataShopping cart optimization

 

The first place where you should focus is your e-commerce shopping cart. This has the name of “purchase conversion process”. When we talk about this type of process, we mean the payment process within your shopping cart.

 

There is a high bounce rate between users who select the products and those who complete the purchase.

 

This usually happens when the processes to pay are very complicated or long. This can also happen if you don’t offer a large number of payment options. Our recommendation is to expand your payment options, seek the help of software developers to shorten your purchase process steps and finally offer custom and live support for those users who need help when paying.

 

BluCactus - important dataUsability optimization

 

The usability of your website is one of the factors that most influence your website’s conversion rate, SEO positioning, and bounce rate.

 

As a result, you can’t just forget it when improving your website. Regardless of its content, you must ensure that its instruction and structure make sense to your users. This way they will find it easy to use and thus, enjoyable.

 

Elements such as page structures, visual hierarchy, and interactive elements are some aspects you must review. By doing this, you will be carrying out an effective conversion rate optimization process.

 

Content optimization

 

BluCactus - important dataIf the structure of a page is the king, the content is the queen. At least that’s what some marketing experts say when talking about the importance of a website’s content. On the other hand, depending on what content you offer, and how you do it, you’ll be able to attract new clients. Besides, it also affects your positioning within search engines. 

 

Using keywords is essential within online sites since they can move users or lead them to perform some of the actions that you want so much. But you shouldn’t just take care of your written content. Pay attention to visual content such as images, videos, animations, among others.

 

If you want to improve your website’s content, try to use more custom materials linked to your users’ behavior. You can also add tutorial videos to make it easier for your users to perform any action or use attractive design elements like headings.

 

Design and layout optimization

 

BluCactus - important dataThe appearance of your website is everything, that’s why many say that if your website doesn’t look good it won’t have many conversions. Your online site in your cover letter with your clients and, both the design and layout of the web, affects the actions they take.

 

These are factors that you can’t leave behind when carrying out your website’s conversion rate optimization process. As a result, each element within your page must be well-thought-out and done to attract your target customers. The actions and processes needed for this are called neuromarketing. This deals with the buying decision process in the human brain. If you want to optimize your site and know what are the steps to follow to have a better conversion rate, we recommend to:

 

  • Make tests and templates of different colors that fit with the brand’s values ​​but which can also yield different results.
  • Use multiple selectable designs for your site
  • do A/B tests for landing pages
  • Conduct a layout and UX experience study. 
  • Create special designs for each season of the year and use them to attract new users.

Mobile optimization

 

BluCactus - important dataA large part of web traffic comes from mobile devices. That means your customers are more likely to check your site from their cell phones than from a computer. Because of this, you must also ensure that your page responds to mobile devices quickly and easily. Mobile optimization is also part of the forms of optimization already explained previously but transferred to the functionality of a phone or tablet.

 

This is more common in dynamic or moving elements that operate easily with a large bandwidth space. These elements when moving to a mobile version likely tend to be affected. Factors such as images, page load, usability, and the web menu are crucial elements that you have to work on for the mobile optimization of your website. 

 

Some of the tips we give you to make all these improvements are:

 

  • Image compression including adaptation to smaller screens.
  • Don’t use all the multimedia elements that you see, try to use only the most essential ones.
  • Externalization of CSS and JavaScript codes in separate files.
  • Development of mobile applications that accurately map the web service to the respective mobile devices.
  • Use of Accelerated Mobile Pages (AMO) only when necessary for your website.

Steps to follow to optimize the conversion rate

 

Once you create your business’s website, you must start working on improving its conversion rate. Remember, this consists of all those actions that you may want your users to make within your website. For example, buying a product, registering, or subscribing to your website. If you want to optimize the conversion rate of your website, here are some steps to follow to get started:

 

  • BluCactus - important dataAnalyze your website’s performance

 

You can use endless tools like Google Analytics to begin to understand what is wrong with your website. In this case, you must be very careful and detailed. After all, whatever you do in this step will create the base of all the next ones. Thus, determining the success or failure of your website. 

 

A well-optimized website, with relevant and personalized content for your clients, will be crucial to achieving good optimization.

 

On the other hand, you must also review the structure, usability, and functionality of your page to know how they affect your bounce rate. It’s important not to leave any aspect out of the page review and analysis. Each element within your website will help you grow or stop you in the process.

 

  • Implement changes gradually

 

BluCactus - conversion rate - important dataOnce we know which are the factors that aren’t allowing you to grow your percentages, it’s time to make changes.

 

However, these need to be made gradually as they can affect the loyalty of those who follow you.

 

Don’t make changes in such a way that won’t allow your users to find what’s new on your website.

 

The first step to start optimizing is working on a usability test aimed at the target audience of your website.

 

Thanks to this type of test, you will be able to know what is the behavior of those who follow you and what are the ways to improve it later.

 

 

  • BluCactus - conversion rate - important dataFocus on your website’s design

 

Some may have trouble finding your products or the categories within your website.

 

If this happens to you, it means you have structure or layout problems.

 

As a result, you must focus on fixing them with the help of a web developer or an expert in web page layouts.

 

 

 

  • Study and understand your market

 

BluCactus - conversion rate - important dataIf your main problem is that very few people are visiting your page, likely, you don’t understand the type of market you are targeting.

 

This is a problem that you can easily solve.

 

First, you should go back a few steps to analyze and study what type of customer you want for your business.

 

After this, try to find out if your product or services work for this market, if they meet the needs of users or if you need to change markets.

 

Once you know this, make a consumer profile so that you don’t forget your target audience.

 

  • BluCactus - conversion rate - important dataCreate a mobile-friendly website

 

On the other hand, the problems of your website that affect its conversion rate may be the lack of a responsive design for mobile devices.

 

This type of “responsive” design is crucial to ensure that anyone can review your site from anywhere.

 

Think that as a business, you would like to be as close to your buyers as possible.

 

A mobile device, phone or tablet, allows you to always keep in touch with your customers and make them feel comfortable with your website.

 

  • Offer the best content possible

 

BluCactus - important dataNow, as you already know, your website’s content is a fundamental aspect of your conversion rate optimization process. No matter your business market, its content is vital, but you know this.

 

Words for many can be just a set of characters that end up creating a text.

 

However, in marketing and the digital world, content is the aspect that allows us to stand out, achieve a good positioning, high conversion rate, and low percentage of bounce rates among users.

 

Find out how your audience speaks and try to communicate with them as closely as possible

 

  • Ensure that your sale process runs smoothly

 

BluCactus - how to set up an instagram shop - important dataFinally, the problem could derive from the long list of steps in the purchase process. After all, it’s very annoying to have to carry out many steps to buy a product. Because of this, we recommend that if your site is having a low conversion rate, don’t forget to check this element as well.

 

There are many ways to improve this, either by shortening the steps to make a purchase or with the help of a live chat for buyers to guide them.

 

For example, you can work in an active 24-hour live chat, or you can create automated responses with some of the most common questions. The latter is a great option, but remember that many users prefer to talk with a real person. So, try to use it only for the most general questions. 

 

Here are 15 ways to improve your conversion rate

 

BluCactus - conversion rate - important dataWe already told you how to study and plan your conversion rate optimization process.

 

However, there are many factors you need to take into account to improve your conversion rate.

 

Even the smallest element can affect your goals and brand’s sales.

 

Because of this, here are 15 ways to improve your conversion rate quickly and easily:

 

 

  1. BluCactus - conversion rate - important dataReview each field within the contact/subscription/purchase forms.
  2. Don’t make your visitors fill long and tedious forms, they won’t do it. Only include those fields vital to perform the requested action. Collect that data and then submit multiple short forms instead of one long one.
  3. Simplify the purchase process. Make it unnecessary to have been registered in your digital commerce to conquer it.
  4. Integrate elements of trust (Trusted Shop) and additional payment options in the shopping carts.
  5. Review the navigation menu and its links to the key sections of the site.
  6. Check the readability of your content. If your website is difficult to read, be it for its structure or texts, it’s time to optimize them.
  7. Share relevant and important content for your visitors. Try to make the content as personalized as possible so that they enjoy it more.
  8. BluCactus - conversion rate - important dataUse calls to action and action buttons in strategic locations.
  9. Limit the number of media elements present on the page.
  10. Try different shades of colors for your website and check your content’s structure. By doing this you can increase the number of conversions.
  11. Monitor the density of your content’s keywords. For this, focus on those sections key to your conversion rate optimization process.
  12. Compress the images to lighten the weight of the page when it comes to browsing.
  13. Externalize CSS and JavaScript codes into separate files.
  14. Create CPC campaigns to drive traffic to the target conversion site or landing page.
  15. Don’t forget to perform an A/B test to know how to address your audience. This will help you understand the buying and attraction behavior of your customers. Thus, allowing you to optimize your website and improve how it works.

BluCactus, your ally in Digital marketing

 

BluCactus - conversion rate - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

Subscribe to our weekly newsletter.

 

Quote your project to let us create your Web Project to increase your audience and sales today!

Get a Quote

The importance of a good website’s user experience: 9 ways to measure and improve it - Banner

The importance of a good website’s user experience: 9 ways to measure and improve it

9 ways to measure your website’s UX. As time passes, finding ways to measure UX on a website becomes more and more important. This will help you identify those aspects you need to improve on your site for the satisfaction of your users.

 

BluCactus - Important dataOn the other hand, measuring web UX is very useful to ensure your website is working as it should. This is because it will guide you to stay close to your potential customers.

 

However, if it turns out that you need to improve certain parts of your website, this process becomes vital. Only by carrying it out will you keep it in top condition.

 

As a result, you’ll be able to easily grab the attention of your users. That’s why you must detect your weaknesses and work on them to get the best results.

 

Web usability comes into play when measuring the user experience. This is because collecting this type of information is relevant to offer the user what they want to see. You can do this either qualitatively or quantitatively to find out the best ways to measure UX on a website.

 

BluCactus - measure UX on a website - important dataBefore you start measuring your website’s user experience, you need to know how your users interact with it.

 

Each tool that you will see below, offer different data, where you can observe the complete processes. Besides, you will also be able to get information on how much time do your users spend in every step.

 

This way, you’ll find out if the processes are very long, or where users tend to leave.

 

When these kinds of problems show up, it’s because something in your website is failing. Once you figure this out, you must do whatever you can to improve it.

 

Find out 9 ways to measure UX on a website

 

  • BluCactus - measure UX on a website - important dataCarry out a website analysis to figure out your bounce rate

 

By finding out through which pages do your users access your website, you’ll be able to figure out how to approach them.

 

The same happens with the bounce rate of every page.

 

This is because they allow you to know what to improve in those pages that get you the most traffic.

 

 

 

  • The CTR details of the page

 

BluCactus - measure UX on a website - important dataKnowing what happens on your website leads to knowing how your users react to your “call to action”.

 

This way you’ll be able to study the clicks and user behavior of your website.

 

Thanks to this you’ll also be able to find out any kind of issues or shortcomings within it.

 

Thus, finding out what you need to improve or change to offer the best user experience.

 

At this point, what’s important is to correctly label each button. This will allow you to monitor every detail and get information of value.

 

  • The definition and analysis of your conversion funnels 

 

BluCactus - measure UX on a website - important dataBefore anything, you must first define the sales process you’re going to carry out. Thus, you must also know what your objectives are to monitor them through a web analytics tool.

 

Thanks to this tool you can see if you’re losing many users and why.

 

You can then start a study to see which visitors completed all steps and who didn’t.

 

By understanding all this, you will be able to have enough clues to determine what’s not allowing you to improve the conversion of your website and UX design.

 

  • Analysis of site errors

 

BluCactus - measure UX on a website - important dataOne of the best ways to measure UX on a website is finding it what’s wrong with it. For this, you can start by studying how it behaves on different devices and operating systems. You must pay extra attention to the pages that bring you the most traffic.

 

On the other hand, it’s no use having a good UX design if your website keeps failing over and over again. Because of this, you must do whatever you can to improve your website and make it as efficient as possible. For this, there’s a wide variety of methods and tools you can use.

 

Errors like 404, can make users leave your website faster than anything you can imagine. When this happens, it may be due to poor links, broken links, or other issues that may affect navigation.

 

  • The ability to bring attention to your website (Engagement and user retention)

 

BluCactus - measure UX on a website - important dataYou’re probably focusing on attracting new users and have forgotten other equally important points. To achieve this objective, your actions must be channeled towards non-optimized targets in tune with the objectives of your business and to improve its user experience.

 

But first, you must ask yourself the following question: Are your users structured in the right way?

 

To answer this question you will need to take into account the following metrics:

 

  • The recurrence of users.
  • The abandonment rates.
  • How much time they spend on your website.
  • The depth of the visit is based on the user typology.
  • The bounce rates.

 

These are some ways to measure UX on a website. However, other metrics are available that may be just as effective.

 

  • Measurement of search vs navigation usage 

 

 

BluCactus - measure UX on a website - important data

To know the quality of your website architecture, this metric plays a very important role.

 

On many occasions, users find searching for information of interest to them hard.

 

Searching on your website shouldn’t be seen as a last resort option by the user when looking for what they want.

 

Rather, you should focus on this metric through an objective process to observe the number of users who reach that goal through navigation. Besides, the number of users who reached that goal through search must be taken into account.

 

  • Monitoring through heat maps and recordings

 

BluCactus - measure UX on a website - important dataThrough heat maps and recordings you’ll be able to monitor user behavior, but from a visual approach. This way, you will need to focus on your interactions to see data such as:

 

 

If you want to study your website’s user interaction, you can use the following tools:

 

  • Lucky Orange.
  • Hotjar
  • Crazy Egg.
  • ClickTale.

 

  • Loading times and code optimization 

 

BluCactus - measure UX on a website - important dataThere are many factors related to the user’s journey through your website, and they can affect your website.

 

For example, if our website takes too long to load, it will lead to a poor UX.

 

As a result, there may be an increased rate of dropouts, this is why you shouldn’t ignore it.

 

GT Metrix and Screaming frog are some tools you can use to measure page load efficiency.

 

 

 

  • Surveys (NPS)

 

BluCactus - measure UX on a website - important dataYou can use a very simple questionnaire, to get direct feedback from your customers.

 

This way you will be able to know what their perception of your website is. Surveys even let you know if your customers would recommend your site to another person.

 

The information you can get from surveys is very valuable because it comes straight from your users.

 

For you, it is important to know what the UX experience is going to be when entering your site, and to achieve this you can use some applications such as Customer Gauge.

 

Is testing also an effective way to measure UX on a website?

 

The answer is yes.

 

When it comes to optimizing your website, it’s common to want to see user acceptance when changing certain elements that may not be so relevant. If this is your case, testing can become your true ally. There are different types of testing that you can use, however, these are considered the main ones:

 

BluCactus - Important dataA/B test

 

Here, you can create two versions of the same page to study them.

 

For example, you can keep the original one as it is.

 

Then, in the second you can all those changes you want to test. Besides this, you should also define a trust level and work towards it.

 

Once you achieve this, you can compare the results to verify which version works best and which one doesn’t. For this, you must keep in mind your objectives.

 

BluCactus - Important dataMultivariate test 

 

Here, you can add more alternatives to the original version, since different options can be displayed based on the established percentages.

 

Of course, the original version of the page must also be included.

 

To carry out these experiments, tools such as Adobe Target and Google Optimize can be used.

 

 

 

The best tools to measure UX on a website 

 

BluCactus - Important dataFor you to find out what’s wrong on your website, there are different tools that you can use:

 

GTMetrix

 

Through this tool, you can measure the speed of a website.

 

This tool will carry out an analysis, and once it’s done, it will let you know which files you should modify to improve your website.

 

 

 

BluCactus - measure UX on a website - important dataInstitution HQ

 

Through this tool, you will know the exact point where the user leaves the process.

 

You can also figure out how long it takes to complete this process.

 

This way you will know if this time is long and how the process of your interaction takes place.

 

 

 

BluCactus - Important dataNavflow

 

To find out how users navigate through your website, you can use this tool.

 

This way you can know which elements need to be improved and which features are having more success.

 

 

 

 

 

 

Juicy Studios

 

BluCactus - Important dataOne of the most difficult objectives to fulfill is writing texts that achieve a good positioning and a good UX experience. In this case, you should only write content about what your clients want to see.

 

All of this while making sure it relates to your website’s topic or field.

 

By doing this, your users will be able to easily understand the relationship of our site with its text.

 

For this reason, by using this tool you will be able to determine if your text is correctly optimized for good reading comprehension by the user.

 

 

What data can you get with 9 ways to measure UX on a website?

 

BluCactus - Important dataOnce you start using the past 9 ways to measure a website user experience, you will be able to get some wonderful data to help you keep your site optimized. Thus, getting potential customers in the right way. These are the most relevant data that you will be able to obtain:

 

How long the user stays on the website

 

If your users don’t stay for long on your website, something is wrong. In this case, a bad user experience is the main reason why they leave almost at once.

 

As a result, they don’t even get the chance to find out what you offer.

 

BluCactus - Important dataPurchase, registration, or other unfinished processes 

 

How do you know that these processes are failing?

 

When users register on your website to buy something and then leave the site in the middle of the process.

 

When this happens it’s because the process has failed, simple as that.

 

The reasons why this happens are many, but the main one would be requesting data the user isn’t willing to give. Others may be an overload of questions or way too long processes.

 

BluCactus - Important dataBounce rate

 

The lower your user experience is, the higher your bounce rate.  This, in turn, means that you aren’t offering the best UX design. A high bounce rate is the nightmare of any website since it means people are leaving it without even looking deeply into it.

 

Pages visited per session

 

When users visit a website and don’t visit every page, it may be because your website’s navigation isn’t as easy as you thought. If this is happening, you should make an upgrade to make your content menu user-friendly.

 

Common mistakes when using these 9 ways to measure UX on a website

 

BluCactus - measure UX on a website - important data

Before using the past steps to analyze your website, be careful not to fall into the following errors:

 

Collecting a lot of data and studying it at the same time 

 

Due to the variety of ways you can use this process, you fall prey to measure every detail.

 

For you to be able to do correct and goal-oriented analysis, you must only focus on the most relevant information.

 

After this, you can then move forward on the small details.

 

BluCactus - Important dataNot having 100% reliable data 

 

To get the cleanest and useful data, you must set up your chosen tools correctly. When you start to develop a strategy, you must already have a set of clear goals.

 

Not taking context into account

 

If you only take into account numbers but not the context, your website analysis process will be incomplete. For you to know if your site has had significant changes or if you need to improve certain aspects, you must take a look at its timeline. This way you’ll have all the information you need to measure your website’s user experience.

 

BluCactus, your ally in Digital marketing

 

BluCactus - measure UX on a website - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

Subscribe to our weekly newsletter.

 

Quote your project to let us create your Website Project
to increase your audience and sales today!

Get a Quote

 

Web redesign: Give your website a new-look while increasing its conversion rate - Banner

Web redesign: Give your website a new-look while increasing its conversion rate

Web redesign allows web owners to improve the weaknesses of their website so that they get more conversions. Its importance lies on the fact that websites function as cover letters for every business. They are also the first digital impression that many customers have of a brand. Because of this, the money and time put into the creation of a website can be the difference between a high bounce rate and success.

 

Design and software experts believe website owners should update their own pages from time to time. This way they can offer the best customer experience. Today, we will talk about what web redesign is and how to use it to increase web conversions.

 

What is website redesign?

 

BluCactus - web redesign - important informationThis consists of all those changes you make to a website to adapt it to new digital changes.

 

For example, its functions and visual elements.

 

Users can also do this to modify business marketing and improve their website’s user experience.

 

Today, there are two types of designs which are:

 

 

 

 

  • BluCactus - redesignGraphic redesign: Deals with the visual aspects of the portal.

 

  • Structural redesign: This involves the transformation of the website’s structure and changes to the CMS, better known as the content management system.

 

You can make both of these changes at the same time.

 

However, these will be subject to the needs of the client and the website’s status.

 

For this, you must first make a well-thought-out plan to improve its functions. Only in this way can a website be as efficient as possible.

 

Steps to redesign your website:

 

BluCactus - web redesign - important informationTo carry out this process, you must follow the same steps you followed when creating your website from scratch:

 

  • First, you must define the project. For example, audit, and specifications.
  • The modeling process. This involves making models of web pages.
  • Development. This step involves the installation and configuration of the CMS, as well as the development of different functionalities.
  • Content integration. Arrangement of texts, images, and videos.
  • Search engine optimization. Involves optimization of tags, internal mesh, and redirects.
  • Acceptance. At this point you can start to carry out tests, and validations to put the new site online.

What are the benefits of web redesign?

 

BluCactus - web redesign - important informationWe already talked a little about the advantages of redesigning a website. Now, we’ll show you a small list of some of the benefits that a web redesign strategy offers.

 

Better user experience

 

In many cases, websites have a high bounce rate because their visitors don’t understand its organization or how to access its content.

 

Thanks to UX web redesign, you can get rid of this problem by offering them a better experience.

 

As a result, they will want to stay on your website for a lot longer.

 

BluCactus - web redesign - important informationHigher quality and optimal technical performance

 

If some of your website’s buttons aren’t working, you should carry out a web Redesign strategy. By doing this, you will ensure that everything on your website runs smoothly. Thus, offering the best quality to your readers.

 

Better visibility in search engines (SEO Optimization)

 

By redesigning your website, you can reach a better position within search engines. This, while also taking into account the process of SEO optimization. By this, we mean keywords and every element able to grab the attention of new readers.

 

BluCactus - web redesign - important informationA secure website for you and your client

 

Gain the trust of your readers by ensuring that their data won’t be used for any database without their consent. Today, many visitors don’t trust the websites they visit due to data breaches.

 

Because of this, you should offer them a website they can trust. Only in this way will they rest assured that their information won’t be used without their knowledge.

 

An increase in website conversion rate

 

This is one of the main points we wanted to touch on this blog. Since your website is your cover letter, first impressions matter. Because of this, you must ensure that users see you as a trustworthy site from the moment they enter it. This way, they won’t need to look for any other website besides yours. The redesign of your website will make you look like a trustworthy company, thus making users prefer you over the competition. In short, they will only buy your products and services.

 

How to carry out a successful web redesign process

 

BluCactus - web redesign - important informationThere isn’t an exact set of rules or formulas to make a successful website.

 

However, there are some vital steps you must follow to create the best platform in your industry.

 

Thanks to them, you will also be able to offer the best experience to your customers.

 

Here’s a guide you must follow to carry out a successful web redesign process.

 

 

 

  • Organize an audit of your current site and the competition

 

BluCactus - web redesign - important informationBefore starting with this process, you must first research and study your website’s strengths and weaknesses.

 

This way, you will be able to enhance what already works and fix what doesn’t.

 

Here are four elements you must take into account when improving your website.

 

  • Technical audit: By this, we mean the aspects that could be optimized in terms of loading speed, mobile compatibility, and number of referenced pages, indexing problems, traffic volume, bounce, and conversion rates.
  • SEO audit: This refers to keyword positioning, page structure, HTML tagging, and website content.
  • Navigation audit: The menu intuition and ergonomics aspects are fundamental for a website. After all, they allow the navigation of the page to be easier.
  • Competition: Study what your competition’s pages are like with tools like SEMrush to know what can make you stand out from your rivals.

 

  • BluCactus - web redesign - important informationDescribe what the objectives are

 

Once you know your website’s strong and weak points, you can determine what you’re going to do.

 

For this, you must establish your objectives and goals when carrying out a web redesign strategy.

 

 

 

 

 

 

  • BluCactus - web redesign - important informationOpt for a content management system

 

You must know your website’s provider and the companies or tools you can use to keep working on them.

 

Many experts recommend managing your website with a CMS, or content management system.

 

Thanks to this, you will find it much easier to create and post content no matter your lack of HTML knowledge.

 

Tools like WordPress are the most used for this.

 

  • Optimize your website

 

BluCactus - web redesign - important informationAs we mentioned before, one of the main benefits of redesigning your website is the ability to use tools to optimize your website’s SEO.

 

However, it also works as a strategy to stay at the forefront of new digital trends. For example, you can optimize your site in:

 

  • Technical Aspects: Some of these aspects may be responsive design, implementation of an SSL certificate, 301 redirections of old pages, creation of the robots.txt file, among others.
  • Content: This focuses on the SEO of the page and its keywords as well as the editorial quality, semantics, HTML tagging (H1 / H2 / H3 tag, title, Meta description), and its URL.
  • User experience: Also known as UX, once your website has been redesigned, you can improve ergonomics. Added to this, you can also create an easy navigation thanks to the internal network, and a short and explicit menu, along with attractive visuals.
  • Website Conversion: This is done with the insertion of a CTA (call to action), form management, creation of landing pages, and analysis of the purchase route. With this, you will achieve an increase in your website’s conversion rate and sales.

 

  • Record your long-term web redesign

 

BluCactus - important dataThis isn’t only about a process that once finished you put aside.

 

On the contrary, these types of projects help you to get involved in the long term with different platforms and clients.

 

For this, you can invite potential clients through social media.

 

Besides, through Google searches, you can make yourself known to potential customers.

 

Hence, the importance of having optimized and fresh content relevant to your followers.

 

  • Offers exclusivity

 

BluCactus - important dataRemember how users find it important to have content or a website where they feel heard and that, above all, is made for them.

 

As your website’s visitors, they want to see exclusive material and promotions able to meet their needs.

 

Besides, by doing this, you will also make them feel like a valuable asset within your company.

 

On the other hand, other than enhancing the positive elements of your business, this will also help the visitor avoid the negative ones.

 

  • Entrust your redesign project to a website redesign company

 

BluCactus - important dataThe best thing to do when carrying out projects like these is to leave them in the hands of design and software experts.

 

It’s not just about having an acceptable service provider or watching some online tutorials on how to take over the project on your own.

 

Hiring web design services will help you solve any problem with your website.

 

After all, experts of this field are the ones who know all about design, development, integration, SEO, marketing, project management, and writing of web pages, among others.

 

BluCactus - important dataHowever, you must take into account that, even if you request the services of a software expert, they may not have the necessary knowledge to take charge of a project like this.

 

That’s why we recommend researching website redesign services. By doing this, you will find many marketing agencies or agencies specialized in offering web design services.

 

Carrying out a project like website redesign can be highly labor-intensive if you want to do it on your own.

 

The best thing you can do, in terms of investment of your time and money, is to seek the help of a website redesign company. This way, they will be in charge of carrying out this task for you while ensuring the best results.

 

BluCactus, your ally in Digital marketing

 

BluCactus - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

Subscribe to our weekly newsletter.

 

Quote your project to let us create your Web Redesign Project
to increase your audience and sales today!

Get a Quote

3 UX tools that not even the most expert web designers can ignore - Banner

3 UX tools that not even the most expert web designers can ignore

3 UX tools Every Web Designer Needs. Today, we’re going to share 3 tools that you should use to improve a website. Thanks to them, you will be able to improve its user experience and most importantly, conversion rate.

 

BluCactus - 3 UX tools Every Web Designer Needs - important informationAs web designers, we love building projects, products, and websites from scratch. It’s a very creative and fun process, and we love that. 

 

However, the value of design is in working long term and not just building the first initial version. This happens because, in the beginning, most of our assumptions may be wrong or misleading.

 

Only when working on a long-term project can you create real value. This also happens when reviewing how people use your website or product. Only then can you improve the user experience and what’s not working. As a result, you will not only create a better experience but also more conversion using the UX to attract more customers into an attractive website.

 

So, with more money, more goals are achieved for any product or website. Here’s are some tools you can use both for business and when working with clients.

 

Tool #1: Google Analytics

 

You’ve likely heard about it, this is a very common and free tool that almost everyone uses. It’s so powerful yet most people don’t understand how to use it correctly.

 

BluCactus - 3 UX tools Every Web Designer Needs - important information

You must understand who your audience is, where they come from, in which countries do they live, their Internet speed, and what devices do they use. In this last case, we often think that our visitors use desktops when in reality they use their smartphones.

 

As a result, you must ask yourself some questions. For example, did you create the website only for desktops? Is your website too heavy for slow connections? Can your users understand the language you’re using?

 

When you understand who your audience is, you can come up with better assumptions. As a result, you will be able to better design your website. For this, Google Analytics is key because it lets you know the behavior of your visitors. Not only can you see what pages your visitors visit but also what they are doing.

 

The next step would be to understand how you can improve this or that. For that, you need to find out what works and what doesn’t. To achieve this, you need data.

 

On the other hand, this tool also lets you measure conversions, in other words, how many people buy. Now that you understand conversion rates and how to get this data, you can start thinking about what to do with it.

 

Tool #2: Full Story

 

UX tools Every Web Designer Needs. This is, yet another powerful tool by the name of Full Story. In this case, you can’t use it for basic projects since it’s a little too advanced.

 

BluCactus - 3 UX tools Every Web Designer Needs - important information

The way this works is by recording the screen to show you everything that people do on your website. You can see if they’re scrolling, where they click, and how they interact with your product. As you can see this is an amazing tool worth using.

 

This tool offers an amazing interface where you can see, sort down, and show people who clicked here and not there. Besides, with it, you can also filter your visitors to see exactly how they’re behaving.

 

Think of it as a video that allows you to understand how your users interact with your website. In it, you can place an element in the wrong place to see how your users react to it. From this, you can gain insight into what changes can and cannot help you improve the UX.

 

Please have in mind that this doesn’t consist of numbers. After all, you already have access to your website’s analytics. Instead, this is like watching a video or screen recording about how your visitors move within your website.

 

Thanks to this, you can get insight or an idea about how you can improve your designs. As you can see, this is a very powerful tool, however, it isn’t cheap as it costs around $100 a month. Nonetheless, if you have a business, and you want to improve its conversion rate, this is worth its cost.

 

Tool #3: Crazy Egg

 

BluCactus - crazy eggThis is a simple and cheap A/B testing tool perfect for web designers. If you don’t know what A/B is testing, don’t worry, here we will explain it in simple words.

 

So, A/B testing consists of creating two identical websites with some changes to make them stand out from each other. For example, let’s say that in website A, you have green buttons and blue headers. Then, on website B, you have red buttons and yellow headers. What will happen here is that the traffic will get split into two. From this, you can start to test each other to find out which one performs best.

 

To do all of this, Crazy Eggs has a simple, kind of no-code interface. In it, you can choose something and then change any kind of elements such as the text or color. As a result, you don’t have to re-code the whole website. Just by having a snippet of your website’s code, you can make whatever change you see fit. For example, the buttons’ label and other changes, then you can test it out.

 

Now, one thing about A/B testing is that you do need a certain amount of traffic to apply it. Otherwise, if you only have like 10 or 20 people coming to your website, the tests won’t be statistically valid. Thus, your website, and each of its versions, needs to have at least 1000 visitors for this to be statistically valid.

 

Conclusion of UX tools Every Web Designer Needs

 

BluCactus - contact usThanks to this article, you now know how these 3 UX tools can help you improve your website’s user experience.

 

In short, all you need to do is study the data you collected to understand your current situation and analytics. After you understand these numbers, you need to come up with a hypothesis on how you’re going to improve and the reason behind it.

 

For this, you can use tools like Google Analytics, Full Story, and Crazy Egg to see what your visitors do within your website. Thanks to them, you can study your visitors’ moves and choices.

 

After this, you will see how things improve by using an A/B testing tool like Crazy Egg. From this experiment, you will be able to make changes to improve your website’s user experience and test it. All of this will allow you to get long-term benefits, especially if you do it regularly.

 

This whole process is what really brings value to you or your client’s business. Besides, the said process will allow you to charge even more than by just creating a website or product.

 

Check out more web design articles:

 

9 Brand Elements Design Your Brand Mush Have

13 High Converting Landing Page Examples for More Conversion

50 Best portfolio designs in 2020 | Next Level Portfolios

 

Author:

Name: Muhammad Ramzan

Website: https://itstechable.com/

Bio: Ramzan is a digital marketer and is a  freelancer for over 7 years and also he has a blog called itstechable where he writes articles about SEO, Freelancing, and Web design.

 

Subscribe to our weekly newsletter and contact us now.

 

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Don't miss these key elements for the creation of a successful website design - Banner

Don’t miss these key elements for the creation of a successful website design

There are several important elements in successful website designYou may ask, is it actually important for your business to have a well-designed website? The answer is always yes. Your website is an integral aspect of your business that is going to have a real effect on your sales and profits. Businesses with attractive, professional-looking websites make a better impression on their prospective clients. In the digital age, the website is the true gateway to your company. Therefore, we will show you below the most important elements that are always present in successful website designs.

 

An efficiently built website will get more traffic and visitors and will give you a higher conversion rate. This way you can increase your cash flow effectively. So, how does your website impact the success of your business? There are many ways that a well-designed website can influence potential clients.

 

The best websites are those that attract their target customer and inspire them to hire their services or buy their product. There are five aspects of web design that every entrepreneur must take into account. These are the core elements of successful website design.

 

The navigation

 

All you need to create a successful website design | BluCactus AgencyThe most important element of a website is navigation. A website fails or succeeds depending on its navigation. This is especially important for large websites that have a wide variety of content and web pages.

 

The navigation of a website usually includes a navigation bar. In addition, navigation bars usually have a list of categories that set apart the different pages of the website.

 

Good navigation should be easy to find and understand. The best sites are easily and quickly navigable. Thus, when designing navigation, web designers should focus on creating eye-catching and accessible sites.

 

This way they can reach more potential clients. That’s why navigation is one of the most important elements in successful website design.

 

  • Consistency for the brand

 

All you need to create a successful website design | BluCactus AgencyIf your company has a specific logo and design style, it should be present on your website. Consistency is a powerful tool in branding

 

The logothe colors, and the rest of the characteristics of the brand must be used in the web design. Your clients must distinguish your brand and recognize it in all the forms of communication you have with them.

 

Your website is one of the best ways to communicate with your customers, so it should be a positive representation of your brand.

 

Turning your website into powerful support for your branding is another important element in successful website design.

 

 

  • SEO positioning and easy reading

 

All you need to create a successful website design | BluCactus AgencyMost people prefer to read a website in the same way that they read a book. That is, they want to read a website from top to bottom and from left to right. Web designers must consider this when designing a website. Many designers make sure to start with the most important information in the upper left. This way, you will ensure that the first thing your visitors read is the most important information.

 

Thus, you will have an efficient and easy-to-read website. Additionally, positioning the most important information in this way improves your SEO positioning. SEO stands for search engine optimization and improves the position of your website in Google Search rankings and other web search applications.

 

When you include your company’s keywords in the text and give them relevance, Google or Bing web crawlers can catalog your website easier, thus improving your positioning and visibility. Among the many important elements in the design of successful websites, easy reading is one of the most relevant.

 

  • Content, Successful website design.

 

All you need to create a successful website design | BluCactus AgencyThe content of your website is important. When you have good content, you ensure that users stay longer on your website. You can also positively communicate the values ​​of your company and the offer you make to the customer. There are many key factors to consider when content creators work on a website.

 

Short but complete messages that have a familiar and friendly tone are needed. This way, you will make your website users more receptive to your message. If the text on the page is not well organized or the visual content is too crowded, it can be difficult for your clients to read it. If this happens you run the risk of losing their attention.

 

The web designer and the content creator must work together to provide the best possible experience. This content is an indispensable part of the design of successful websites.

 

  • Trust, Successful website design.

 

All you need to create a successful website design | BluCactus AgencyGaining the trust of your consumers is essential to being successful in your business. This is impossible if you don’t know what they want and what they value in a company. To better understand themonline marketing strategies can help to start a business with prospective clients and other potential customers.

 

Interactions with users can be used to find the elements that they identify positively in your new design. The design of your website is an important element to improve customer trust. Thanks to this trust, you can increase the conversion rate by digital means.

 

The internet can be impersonal for those who are used to doing business face to face. That’s why having a well-designed website is important. This way you can create an experience that is friendly and lets your clients know they can trust your company.

 

Web design is a great way to create a friendly environment that consumers can turn to. When a website is well designed, customers will return to it and continue to do business with your company. That is why trust is an underrated but highly relevant element of good business design.

 

  • Reliable web hosting.

 

All you need to create a successful website design | BluCactus AgencyWhen building your brand, you have to start with the right steps, conduct studies, and create a solid foundation that your customers can trust.

 

Although this point is more technical than sentimental, you must have a web hosting plan that meets each of your needs.

 

As time goes by you can change your web hosting plan, but you should initially choose a hosting platform that has customer service and is reliable.

 

With the help of customer service, you always have expert support if any of the services on your site do not work.

 

 

All you need to create a successful website design | BluCactus Agency

 

  • Well-designed websites, Successful website design.

 

At BluCactus we know what sets the best-designed websites apart. That’s why we can help you turn your website into a tool that will increase your customers and profits. Next, we will show you the six key elements of contemporary web design that we use for all our clients:

 

  • Good graphic design.

 

The word design refers to all the visual elements of your website. For example, the logo, the typography, the colors, the images, or the arrangement of the elements on the page.

 

A website should always be visually appealing.

  • The content, Successful website design.

 

The key to a website is to give users the content they are looking for. Your content should keep them on your site for as long as possible. So, for this, you must always strive to have the most engaging content possible. You should always answer the question “What can you offer me?” with a straightforward, satisfying answer that keeps the client from clicking the return button on their browser.

 

  • Navigation.

 

As mentioned previously, your website should be easy to navigate. It should be organized in such a way that the user quickly finds what they need. To achieve this, you must design a simple, streamlined navigation bar. It is also always a good idea to group pages of the same topic to facilitate navigation.

 

  • Unique Typography, Successful website design.

 

Many organizations have a very particular style of writing and typography. This includes the font sizes and font combinations they usually use to stand out from the competition. Fonts are very important when designing your website.

 

There are more and more new and better fonts to use but choosing a font family that aligns with the values ​​and personality of the company is critical.

 

Ideally, choose a font that is recognizable by all your consumers anywhere in the world. Although fonts have been taken as part of a brand’s style manual, today it’s one of the most important elements.

 

That’s why you must take typography into account so that your readers can identify you on each of your platforms.

 

 

  • Animations and movement.

 

All you need to create a successful website design | BluCactus AgencyEvery day animations become a more and more popular element of websites. These offer dynamism and a sense of fun. However, it’s important not to abuse them. The idea is that the animations don’t exceed 20% of the total graphics on the entire page.

 

This prevents readers from becoming distracted and avoids saturating the site.

 

  • The Call to Action, Successful website design.

 

The “Call to Action” is a key element of contemporary marketing. It consists of a specific sentence that calls visitors to act immediately and hire your services or buy your products. There is no one exact way that defines a good “Call to Action.”

 

Because of this, it’s important to test different combinations to see what works on your website and with your audience.

 

  • Floating effects.

 

All you need to create a successful website design | BluCactus AgencyHover effects or elements make it easy to identify each element or section within the page.

 

Once the cursor is hovering over some part of the website that is floating, it usually changes color or creates different reflections.

 

This way, your users will understand that they can get more information with a single click.

 

Effects are a great tool to help with the user experience since it isn’t intrusive, and it helps guide website visitors.

 

  • Responsive images, Successful website design.

 

Due to the constant change of technologies in the world, it is no longer only important to have large page backgrounds. Now it is also very important to have sensitive images.

 

Responsive images are those that fit any screen size, regardless of whether you are viewing the image from a desktop PC, tablet, or mobile device.

 

This means you can see the image clearly without having to scroll up and down and side to side.

 

Your website’s users will see the different images from any device and will get the same experience.

 

 

  • Buttons and icons.

 

To further enhance the user experience, use representative, practical buttons and large, eye-catching icons to make the page easier to navigate. Elements that aren’t really important, however, such as a clock, should not be made into buttons and icons. However, if your website needs them to improve the experience of its users, don’t hesitate to use them.

 

  • Sobriety, Successful website design.

 

A page must allow easy visualization of the contents (videos, images, texts). Saturating the netizen is counterproductive. If the information or content takes time to load, this can lead to one less visit and a potential client who didn’t know the offer.

 

All you need to create a successful website design | BluCactus Agency

  • The mobile website.

 

More and more people are using their smartphones to access the internet every day. Make sure your website is accessible from mobile devices. In this case, BluCactus can make the design easier for you to use.

  • Web security, Successful website design.

 

Whether you are going to sell products, services or want to have the data of the people who subscribe to send them your newsletters, you must guarantee security. Investing in web security is vital so that clients trust you and feel comfortable sharing their data with you.

 

Today, it’s much easier to get a variety of free SSL certificates for a website that is just starting out. Once your business begins to grow, however, you will need to contemplate new and better options for offering web security. But it’s important to start looking for ways to protect the information of your business and your followers from the very beginning.

 

Also, if you want to position yourself higher in search results and have an advantage over other web pages you have to take into account that Google gives priority to online sites that offer security to their readers.

 

  • Legal pages, Successful website design.

 

Every successful website must contain each of the legal pages or the laws that by legal provision must be in each site. These will be modified according to each country and its laws, but they shouldn’t be missing from the site. Also, privacy notices and terms of use are important for readers.

 

Here, you can make small announcements when entering the site or at the bottom of the page.

 

Having the necessary legal sections will prevent you from having problems with your potential clients.

 

Remember that the final goal is offering products or services and that you must make your visitors trust you. It doesn’t matter if many don’t read these pages and just click “accept,” it is essential that these pages are present on all websites.

 

  • A tool to know the website statistics, Successful website design.

 

All you need to create a successful website design | BluCactus AgencyThis is one of the most innovative and indispensable elements of any website. Thanks to various web analysis tools you can now know the statistics of your website, when traffic reaches your page, and the preferred content, among other statistics.

 

The arrival of new technologies now allows you to understand the behavior and tastes of your followers.

 

Using tools to measure statistics will force you to be more aware of the actions and campaigns that you create in the future with your pages, as well as the points to improve. This is a more technical but indispensable element. Google Analytics is the tool used the most by everyone, although it can be complex for people who know little about digital metrics. However, with a little practice, it is easy to learn.

 

 

  • Contact information, Successful website design.

 

Not everything is about being fun and creative in website design. Many of your clients may have different doubts about your products and services, which is why they will want to contact you as soon as possible.

 

This is where the contact information page comes in. When it comes to contact pages, you must make them in such a way that the user doesn’t find it tedious.

 

Try to create a section on your website that is simple but offers all the necessary information for any of your readers or potential buyers to contact you.

 

This can be a physical address if you have a store or an email to gain credibility from customers.

 

 

BluCactus, your best option in web design

 

BluCactus - Linn Larsson BluCactus - Ken SchrenkFinally, web design is at the heart of contemporary digital marketing.

 

For your website to improve your sales, you must consider each of these elements in the successful design of your website.

 

However, if you find this to be too hard or you just don’t have time, a professional team can do it for you.

 

When it comes to digital marketing and web design, we at BluCactus agency are your best option. Contact us today and start making a profit using your website.

 

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How to write the perfect Meta description - Banner

Likes bees to flowers, attract users to your website and learn how to write the perfect Meta description

How to write a meta-description? When having a website you must include a Meta description. This way, you will be able to reach your potential customers. Not sure how to do it? Don’t worry, in this post, we will give you all the necessary information you need. Thanks to this article, you will be ready to create the perfect Meta description for your site.

 

BluCactus -How to write a meta-description - computer with important informationWhen creating your website, most often than not, you will see an empty space. This is where you must add a Meta description. Remember that every page must have one, but not the same.

 

How to write a quality Meta description? The trick is to follow search engine optimization (SEO) guidelines. SEO tools have become the best option to achieve visibility on the web. Because of this, they are now a vital part of digital marketing. That’s why you must include them in your strategy to stay above the competition.

 

Apart from the content of your page, it’s also important to write a good Meta description. Have in mind that it will be the cover letter of your pages.

 

What is a Meta description?

 

BluCactus -How to write a meta-description - computer with important informationFor you to take advantage of a Meta description, you must first know what it is. A Meta description is a tag located within the HTML code of your website. Today, it’s a vital element of any website. This is because it allows you to summarize what your page is about in a simple description.

 

Most often than not, you will see a box labeled “Meta description” on website builders. Here, you can add the text that best describes your page. Once you do this, search engines, such as Google will detect it and then display it.

 

Google spiders are responsible for displaying the Meta description of your page. Thus, when you create a Meta description, they understand that this is the description of your page. Because of this, you must ensure that both your page content and the Meta description match.

 

What is the job of Google spiders?

 

BluCactus -How to write a meta-description - computer with important informationA Google spider uses your Meta description to have a more accurate knowledge of your page.

 

This process is very important because it allows you to have an important position on search results.

 

Besides, thanks to it, your page will show up in searches related to your topic’s content.

 

Once you understand how a Meta description works, you will notice that it also shows up in the SERPs entry pages.

 

 

What is the meaning of SERPS?

 

BluCactus - people walkingOne of the main objectives of website owners is to improve their positioning in the SERPS. The term SERP stands for “search results page”. How to write a meta-description. They are all the pages that appear in Google and where you can see different results. That’s why all the people who have a website want it to appear first in the search engine list.

 

Every time you search on Google regardless of the type of information, you will come across a list of different websites.

 

First, you can see the title of the web that stands out in blue. Then, you will see the website’s URL in green, and finally, you will find a section of the text, which is what we know as a Meta description.

 

What is the goal of a Meta description?

 

BluCactus -How to write a meta-description - keywordsA Meta description is one of the main elements that your customers will see before entering your website. As a result, this section must manage to convince them to enter your page and read its content. To find out if your Meta description is effective, you must take a look at your page’s click-through rate (CTR). If this is high, you’re doing a good job, since it means that you’re getting better organic traffic.

 

For this reason, your Meta description must disclose what your page is about, as this information is very useful for both search engines and web users.

 

How to write a meta-description. When writing a Meta description, take into account that Google needs to understand the relevance of your website. On the other hand, users must know that your page can offer to meet their needs. This is a great opportunity for your site to be able to climb positions and appear in the first places of the search engines. Your goal will be to convince users that they should trust your website, and not the competition’s.

 

Why is a Meta description important for your website?

 

BluCactus -How to write a meta-description - data informationThe Meta description goes along with the page title and the website URL. Because of this, they have the power to bring advantages or disadvantages to your site, depending on its composition. When you don’t properly write a Meta description, your click-through rate (CTR) can suffer.

 

Marketers know perfectly well that your Meta description should include the keyword in its body. By doing this, your page will be taken into account by search engines to achieve good positioning. Also, the keyword should be used naturally and not appear many times in its description.

 

So, as you can see, through them your website can beat the competition by obtaining positive results in search engines. Unlike the title and the URL, a Meta description allows you to explain to the user more specifically what the content on your website is about.

 

How can you write a Meta description for your website?

 

BluCactus - data informationSERPS is the most potent element in terms of positioning on the web, so having a good click-through rate is essential. Therefore, every time you write a Meta description, you must do it in such a way that’s friendly to Google. This is the only way you can get more attention from users (more clicks).

 

If we recall classic advertising for a moment, we will see that it is made up of advertisements that tend to appear both in newspapers and magazines. To attract the attention of the public, this type of advertising uses headlines, where, for example, they leave a telephone number so that they can buy a certain product.

 

Search results work similar to this format, with your page title being the headline, your Meta description the tagline, and your URL the address.

 

Tip: making a good Meta description is relevant because they work like the cover of your website. Because of this, you must write them using active language to grab the attention of users.

 

Look at this example of a Meta description

 

BluCactus - computer with important informationImagine that the time has come to write a Meta description for your website, where do you start?

 

First of all, you must stand out from the competition. For this, you must highlight what you have and what they don’t (USP). So you should ask yourself the following question:

 

Why is my page better than the others that appear in the search results?

 

To answer this question, you need to include elements of emotional advertising in your Meta description.

 

BluCactus -How to write a meta-description - computer with important informationExamples of Meta descriptions:

 

Meta description: Heating service to save energy and bring comfort to your home.

 

As you can see in this Meta description, there is a company that through its heating services, offers comfort and efficiency to its customers.

 

As a result, emotion is being used to attract customers who can then become leads.

 

 

 

What elements should a Meta description have?

 

To attract Google spiders and climb positions in the search engine rankings, the Meta description must have certain elements to make users interested in clicking on your website, and not take into account the competition.

 

If you want to write a Meta description that is 100% effective, you cannot ignore the following elements:

 

BluCactus - data informationText length 

 

This is one of the main factors to take into account when writing a Meta description. Google gives a space to write a 160 character Meta description that will appear below the search result. That’s why your description should occupy a sentence or two convincing enough to attract visitors to your website.

 

When you write above the number of characters set by Google, the part that exceeds the limit won’t be taken into account by the bots as it’s irrelevant. Because of this, you should create a Meta description with few characters. Besides, it will be easier for users to read and will comply with the number of characters that are also taken into account on mobile devices or other formats.

 

BluCactus -How to write a meta-description - data informationCall to action, How to write a meta-description  

 

The call to action must be precise, and emotion can be used while offering some benefits to users.

 

If the Meta description is too long, Google can override it, as the visit won’t understand what the specific purpose of your site is.

 

Now if your Meta description is too abstract, users will not pay attention and will look for benefits in other search results.

 

 

BluCactus -How to write a meta-description - computer with important informationTone

 

It’s essential that your Meta descriptions is written in an active tone, and that the message is accurate. That’s why the description should be focused on what your web content offers.

 

This is the only way that Google spiders will be able to understand the theme of your site.

 

Here’s an example:

 

Instead of writing “get tips for editing great photos”, write “edit photos by learning these great tips”.

 

BluCactus -How to write a meta-description - data informationEmotion 

 

The connection you can make with the user with just one or two sentences is important.

 

Because of this, you must create a unique Meta description for each web page.

 

You must also remember that Google doesn’t pay attention to sites with duplicate Meta descriptions or no description at all.

 

 

 

Conviction 

 

BluCactus -How to write a meta-description - data informationPersuasion is an element that cannot be missing from a Meta description. Once you convince users to click on your site, you can have a huge advantage over your competition. Thus, you have to make the user feel that your links will offer them all they need and will exceed their expectations.

 

It’s the only way you can reach organic traffic to generate more (CTR). On the other hand, there are many methods of persuasion, and you will need to study your audience’s profile to find out which one to use. Users, before becoming potential customers, don’t want details of your site, on the contrary, they prefer more extensive information about the benefits they can find on your site, and why it’s better than the competition.

 

Relevance 

 

BluCactus - ctrRelevance in a Meta description cannot be lacking, and to achieve this, you must briefly describe what your web page contains. Thus, if you have a png image optimization website, you should add keywords that are directly related to the png need.

 

When you put in a keyword that has nothing to do with your content, it confuses the user and will not be beneficial to your site. To hit strong keywords, check the ranking of your pages to find out which ones are the most relevant. Then, you will be able to get the most out of them by using them as your keywords.

 

But before using them, you must check which the words with which your visitors find the topic of your content the fastest are.

 

Keywords and phrases

 

BluCactus -How to write a meta-description - computer with important informationThe more relevant your keywords or phrases are, the more chances you have to appear at the top of search results.

 

 

Before choosing keywords for your website, you should know that they are of great importance as only the best can stand up against the competition.

 

To help you find the best keywords, some programs can be very helpful to work on your site.

 

Besides, you can use several keywords as well as phrases that are at a competitive level.

 

BluCactus -How to write a meta-description - computer with important informationStand out

 

Perhaps this is one of the points that you shouldn’t forget, and it’s to stand out from your competition.

 

In the SERPS, several brands compete, and when the user enters their browser they will find many search results.

 

If the text you have used for your Meta description is very basic, the user will likely click on another website.

 

 

Guidelines for writing a Meta description correctly

 

BluCactus -How to write a meta-description - computer with important informationThe goal of having a website is to get clicks while attracting potential customers. How to write a meta-description. By following the guidelines below, you will create a quality Meta description:

 

  • Write one to two sentences that are 140 to 160 characters long.
  • If necessary, add a call to action.
  • Include your keyword.
  • Do not add duplicate descriptions on your web pages.
  • Describe the content found within your web page.
  • Create sympathy with an emotion.

 

How to write a Meta description correctly?

 

BluCactus -How to write a meta-description - computer with important information - seoNow, if you are already in front of your computer thinking of writing your Meta description, take the following points into account before starting:

 

Do detailed research on your keywords, How to write a meta-description 

 

Knowing the main objective of your brand is of great help to know which the keywords that will fit perfectly are.

 

To make your task easier, when doing your research you can group several keywords and phrases, and then choose the most suitable ones to use.

 

Write a draft, How to write a meta-description

 

BluCactus - exampleOnce you have your goals well established, write your first Meta description in a draft. Make sure to write it in an active tone and add relevant words and phrases. In short, add everything necessary to grab the user’s attention.

 

Study the competition, How to write a meta-description 

 

To study the competition, write your chosen keyword on the search engine. By doing this, you will know how your competition is using it to rank. Because of this, you must study their descriptions and other details. This way you will avoid writing the same as them. Thus, creating a creative, original, and high-quality Meta description.

 

 

BluCactus -How to write a meta-description - computer with important informationOutline your website, How to write a meta-description 

 

Keeping track of your web pages in an outline will help you write down individual descriptions for your articles.

 

If you want to deal with a specific topic, write the main ideas that will allow you to create a better development of your content.

 

 

 

 

 

Error! What not to do when writing a Meta description

 

BluCactus -How to write a meta-description - data information

How to write a meta-description. Now that you know how to write a Meta description, you can start to write one. Once you do this, you must always take a last look at it before publishing. When writing a Meta description, as a general rule, don’t forget that “the shorter, the better”. In short, avoid creating Meta description with over 150 characters.

 

If after reading your Meta description several times, you don’t think it stands out, keep trying. In this sense, make as many changes as you deem necessary, all while ensuring it relates to your content. This way, the user won’t feel lied to once they click on your website. Thus, don’t stray from your main topic.

 

It’s also important that:

 

  • Don’t ignore keywords, and include at least one.
  • Avoid getting bored by using an active tone.
  • Do not include filler keywords.

 

A Meta description is vital if you want users to be interested in your content. This way, you will also add value to your website.

 

Add the power of conviction to your Meta description

 

BluCactus -How to write a meta-description - keywordsOnce you begin the process of creating a Meta description, persuasion should be part of your writing. The idea is to convince the user to click on your link and not on your competition’s. Because of this, you must add specific words that reach the user quickly.

 

By having tailor-made text, you can stay focused on your goals to get more clicks and higher search engine rankings.

 

On the other hand, the length of a Meta description varies on Google. However, in general, it should be around 150 characters or less. This way you will have a better chance of grabbing the public’s attention and then turn them into leads.

 

BluCactus, your ally in Digital marketing

 

BluCactus - contact usBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. How to write a meta-description. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in United Arab Emirates, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

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Make the best choice for your company: Differences between a landing page and a website - Banner

Make the best choice for your company: Differences between a landing page and a website

What is the difference between a landing page and a website? There are different pages, but this time we will only talk about the so-called “landing pages”. Not only but we will also talk about websites.

 

BluCactus - difference between a landing page and a website - computer with important informationSo if you have a website, you must want to attract potential clients. However, you ask yourself this, is enough to have just one website to meet my goal?

 

Do you know what a landing page is?

 

And what is the difference between a landing page and a website?

 

In this blog, we will explain the differences between a landing page and a website.

 

After this, you will know what they are for and when to use each one.

 

What is a landing page?

 

BluCactus - difference between a landing page and a website - computer with important informationA landing page, as we said before, is a page whose only aim is for the user to leave their data in the contact form. After this, we can carry out an email marketing campaign.

 

The first difference between a landing page and a website is that the first comprises the conversion. Since it does not disperse the user, they receive all the information they need. Thus, if they are interested, they will leave their data.

 

We don’t create landing pages to position ourselves on Google. We do it to attract the largest number of leads as quickly as possible.

 

BluCactus - social mediaThe strategies to attract potential customers to a landing page can be:

 

  1. Sponsored or pay-per-click (PPC) ads like Google Adwords or Facebook Ads.
  2. Through the use of social networks, for example, Facebook and Twitter.
  3. Using a QR code.

 

Once you have an optimal and optimized database, it will be time to create the marketing funnel.

 

This comprises scheduling a series of informative and sales emails to communicate and convert. In this sense, it will be necessary to clean which emails they open the most and which ones have a higher conversion.

 

Differences between a landing page and a website. Can you have a landing page without a website?

 

BluCactus - difference between a landing page and a website - computer with important informationIt’s complicated. The answer could be both yes and no.

 

On the Internet is possible to find some cases of this.

 

An example can be when it comes to selling info-products, which are digital products.

 

Some companies use a set of strategies that only include the use of landing pages. 

 

However, if your B2B company aims to generate business opportunities through the internet, it’s important that the landing page also relates to a website.

 

BluCactus - difference between a landing page and a website - computer with important informationWhy does this happen?

 

Because the website and landing pages have different functions.

 

The website builds trust in your company.

 

On the other hand, a landing page aims to get the contact information of potential clients.

 

 

 

What benefit do I get from having a landing page?

 

BluCactus - benefitsLanding pages are a proven method of generating leads and building a strong email list. The more landing pages you have, the higher the conversion rate.

 

Websites with 30 or more landing pages reach seven times the potential customers of a site with just 10.

 

Landing pages with multiple offers achieve 266% fewer opportunities than individual offer pages.

 

44% of inbound search links lead to a home page, not a landing page.

 

Differences between a landing page and a website. When should I use a landing page on my website?

 

BluCactus - example of a webAt this point, you should probably be clear about what a landing page is and what it’s for.

 

Landing pages benefit conversions, either through more sales or email capture.

 

If you are selling products online, you need a page to carry out the transaction of each product.

 

A particular offer on a landing page increases conversions by 226%.

 

But you also need this type of page to get new customers, offer online reservations, offer free trials, increase trust, and improve relationships with future customers.

 

Rich content pages

 

BluCactus - ebookAlthough they are not the best tool to segment and target a specific market when creating a marketing campaign, they work.

 

Long content pages are perfectly designed to:

 

  • Free content (an ebook).
  • Free trials.
  • Book an appointment.
  • Subscriptions to monthly newsletters.

 

 

Differences between a landing page and a website, What is a website?

 

BluCactus - difference between a landing page and a website - computer with important informationA website’s main objective is to let people know about the person or company behind it.

 

For example, what services it offers, testimonials from other clients, how it works, and how to contact it.

 

With websites, the visual aspect is very important.

 

 

 

 

 

BluCactus - difference between a landing page and a website - computer with important informationWhy is it so important?

 

Imagine that a potential client visits your desktop.

 

How would you serve this potential client?

 

What experience can you give them? What action do you want them to take?

 

Don’t forget that a website represents your business on the Internet.

 

Imagine a slow page, has no images, or has no contact information.

 

Differences between a landing page and a website. What can a person think when entering for the first time?

 

BluCactus - difference between a landing page and a website - profesional person workingThis gives the impression that the company is careless or that it’s doesn’t have good management.

 

This is because, if the website is like this, imagine how’s the company itself.

 

Now, commercially, your website is a salesperson working 24 hours a day.

 

So, it’s responsible for explaining your product or service, show its benefits, what the competitive differentials are, and create gain the trust of a potential client for your company. Your website tells your potential clients why they must buy from your company and not from your competition.

 

What benefit do I get from having a website?

 

BluCactus - difference between a landing page and a website - profesional person workingWe talked about the benefits you can get from using a landing page. Now, we will explain the benefits of websites:

 

  • Present and represent your company

 

A website is an ideal space to attract future clients, whether to sell some product or service. It’s the first image that the client takes of your business.

 

So, this means that the client will be able to compare you from your competition and choose you if they think you’re the one. Thus, it’s important to have an online presence as it conveys more prestige and quality.

 

  • Differences between a landing page and a website, Customer Support

 

BluCactus - difference between a landing page and a website - profesional person workingHaving a website allows you to be in immediate contact with your customers.

 

That way they can consult or view your products or services whenever they want to.

 

That gives them confidence and security. In the same way, it allows you to answer the opinions of those customers.

 

Many users give a lot of importance to this because if you do not respond “quickly”, they may think you don’t care about your business.

 

This can, in turn, make them stop visiting your website and not become your client.

 

  • BluCactus - difference between a landing page and a website - seo

    Information and position

 

Today, the highest percentage of searches for professionals is done through the Internet.

 

When people browse the net, they must find you in the first positions.

 

That’s why so important to have good SEO positioning.

 

If your website is fine, but the SEO is you don’t do good SEO, people may not find your page in the first few search results.

 

  • BluCactus - difference between a landing page and a website - faqDifferences between a landing page and a website, FAQ

 

It’s very possible that you received the same email twice or calls about the same question from clients.

 

Are we right?

 

So, with a website, you can create a FAQ section.

 

Here, you can write the most common questions along with their answers.

 

That way you will save time not only for you but for the client.

 

  • BluCactus - difference between a landing page and a website - computer with important informationExcellent cost-benefit ratio

 

A website has a low cost compared to other advertising media.

 

Besides, once the investment is made, it pays off in a short time.

 

 

 

 

 

  • BluCactus - wider publicDifferences between a landing page and a website, Reach a wider audience

 

With a website, you can expand borders and attract clients from other cities or countries.

 

Likewise, it’s useful and reliable to the clients it already has, offering them advantages or motivating them with content of interest.

 

Your clients will also be able to recommend it easier, through email or social media.

 

 

 

Differences between a landing page and a website

 

BluCactus - difference between a landing page and a website - computer with important informationNext, we will explain the differences between a website and a landing page:

 

  • Navigation Menu

 

A website has a navigation menu that allows visitors to interact with different elements and information within it.

 

A landing page, on the other hand, doesn’t have this feature.

 

 

  • Created with a specific aim

 

BluCactus - difference between a landing page and a website - profesional person workingWe create a landing page with a very particular objective, and that is that it can reach new prospects in the world of marketing. We call this “leads” and it has no navigation menu. This, in order not to distract visitors.

 

These pages have a very precise feature that is to act on a CTA.

 

However, on a website, visitors have more than one action to do, so it’s harder to win future leads. This can only make the process more difficult, but it’s not impossible.

 

As an agency of marketing, we are pleased to allow you to create your website. Remember that a website with good content will be easier when guiding users to become customers.

 

  • BluCactus - difference between a landing page and a website - profesional person workingEnough information

 

Once visitors stop at a website, they lie down in a place full of information.

 

That’s when they can’t stop talking about how amazing your product or service is.

 

It also mentions all the benefits that your potential customers can get.

 

 

  • BluCactus - difference between a landing page and a website - profesional person workingConcrete actions

 

Don’t forget the purpose for which you created your landing page.

 

Based on this, you will be able to decide on the concrete action that you want your visitors to take.

 

Whereas, on a website, the user chooses what to do, search for what services they offer, or know where in the city you are located.

 

 

  • BluCactus - segmentationThey go to a segment

 

One benefit of having landing pages is that we can direct them to a very particular segment.

 

We adapt all the content for the prospect we want to reach.

 

On the other hand, on a website, the content is the same for all visitors.

 

 

Conclusion

 

BluCactus -conclusionLanding pages are the heart of online marketing campaigns.

 

There are a host of strategies and tactics that can be employed to increase the number of conversions. This way, you can begin to see the results you have always wanted to achieve in your business.

 

If you haven’t implemented these methods yet, we recommend that you start with one or two.

 

Take the test and you will see that the results will always get better.

 

BluCactus - difference between a landing page and a website - profesional person workingOn the other hand, websites are like the business card of a person or company.

 

They are those that show us what the company looks like, how it’s distributed, where it’s located, what functions it does and its origin.

 

For that reason, it’s so important that whoever does that work, does it in the best way. This is because, if a website is not well seen, people will probably not visit it again. Besides, you can also earn a bad reputation for the comments that are sent from mouth to mouth.

 

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15 ways you can you can increase the organic click-through rate of your website for its success - Banner

15 ways you can you can increase the organic click-through rate of your website for its success

Have you already created your website, but nobody visits it? Perhaps one of the problems could be that you don’t get enough organic search traffic. In this sense, sometimes some customers struggle with their click-through rate (CTR) and they don’t know why.

 

BluCactus - click-through rate - ctrThere can be many reasons why an ad doesn’t work well. So for the most part, this problem is about using the right words in the right places. However, this isn’t rocket science and there aren’t any shortcuts to a truly effective PPC campaign.

 

There are tricks you can use to try to increase your ROI. These acronyms represent the return on investment and are a metric used to find out how much the company earned through its investments.

 

Furthermore, employing some top AdWords tips can fuel the process by lifting your click-through rate.

 

Are you ready? Let’s go! 

 

15 ways you can increase the organic click-through rate of your website for its success

 

  • Find long keywords 

 

BluCactus - keywordsLong keywords are vital to any SEO strategy and essential to blogging.

 

By finding long keywords and embedding them on your website, you will increase the volume of organic queries. Also, these words are crucial to building a solid sales channel.

 

On the other hand, while individual keywords can build importance from the beginning, long keywords seek to maintain it in the middle and at the end of the sentence. For example, when a user searches for “best bikes under $ 500” or “black Trek mountain bike”, they are more likely to find it with these searches than when they just search for “bike”.

 

BluCactus - click-through rate - person working in a computer his ctr

If you are a bicycle retailer or manufacturer, you will get more qualified clicks on long keywords. You can find these words in the following way:

 

Step 1: Visit Ubersuggest, enter your keyword, and click “Search”.

 

Step 2: Click on “Keyword Ideas” (left sidebar).

 

Step 3: Check your keyword list.

 

 

In addition to a long keyword list, the following aspects will also be provided:

 

  • Volume: Average number of searches the keyword receives each month.
  • BluCactus - people workingCPC: average cost per click if you want to pay for Google Plus.
  • PD (Paid Difficulty) – Estimated proficiency in paid search (the higher the number, the more competitive it is).
  • SD (SEO Difficulty) – Estimated proficiency in organic search (the higher the number, the more competitive it is).

 

To get even more keywords you can click on the four tabs next to “suggestions”. These are:

 

  • Related
  • Questions
  • Prepositions
  • Comparisons

 

For example, the “questions” tab shows what the target audience is looking for.

 

To get the highest volume of keywords, just click “related”.

 

  • Write effective meta-descriptions, 15 ways to increase your click-through rate  

 

BluCactus - click-through rate - google adwordsThe meta-description tags make up the majority of your SERP (search engine results page) entry.

 

These tags tell potential visitors what to expect when clicking a link.

 

Therefore, writing an effective description tag can greatly increase click-through rates. In this sense, it’s often claimed that a book cannot be judged by its cover.

 

However, a short descriptive paragraph is an argument for your potential customers. Likewise, it will take 160 characters to write an effective meta-description.

 

BluCactus -keywordsIn addition, search engines can display a sentence that contains the search keywords to provide context. They do this through the use of a description tag.

 

Likewise, this tactic works well for sites like Amazon. This is thanks to their detailed product descriptions and customer reviews.

 

So when a person searches for “men’s wallet with coin compartment”, Amazon will surely be the second result, even though the exact query doesn’t appear in the title or URL.

 

You can also control what search engines show for your page preview by entering a meta-description in WordPress with Yoast.

 

  • Implement structured data

 

This data, also known as outline frames, is the key component of much of Google’s rich SERP interactive content. For example, if you search for “Best Movies of 2017,” you may be presented with an endless list of the best movies of that year, according to Google.

 

BluCactus - click-through rate - person working in a computer his ctrFurthermore, these interactive information boxes tend to appear mostly in search results and can evade SEO if you have the right outline that Google’s algorithms search for. It’s a sign of what’s to come, as Google clearly sees that search is presented in a whole new way.

 

On the other hand, social networks like Twitter and reference sites like Wikipedia and IMDB have been using outline markup for a long time.

 

If you add just the right touch of interactive color to your SERP results, you could become the standard in your sector. Likewise, don’t forget that if you don’t use structured data, you run the risk of being invisible on the new Internet.

 

  • Create posts with images, 15 ways to increase your click-through rate  

 

BluCactus - click-through rate - person working in a cellphone his ctrWe know that images are worth more than 1,000 words when it comes to click-through rates.

 

In fact, in a recent survey, over 90% of marketers responded that they used visual content in most of their articles published in 2015 and 2016. Thus, be sure to include original and relevant visual content in most of your content.

 

Including images can increase click rates by up to 42% in emails. Likewise, the images can increase engagement in all social media platforms.

 

Relating this point to the previous two, there cannot be 1,000 words in the search previews. However, you can use images. Also, images play an important role when included in information boxes.

 

  • Use descriptive URLs

 

Your page URL is a means of implementing long-tail keywords. These words are one of the few things that appear in your link preview to attract clicks.

 

BluCactus - urls

Therefore, add more keywords to increase search engine visibility with your URLs. Likewise, the URL length, path, and categories can also affect search results. This is another aspect of SEO that Amazon excels at.

 

When posting blog posts or web pages it’s important to properly categorize and subcategorize URLs. 

 

URLs are a great way to tell customers that they are only viewing one product from your wide selection. This is the optimal URL format to increase clicks:

 

http://www.example.com/category-keyword/subcategory-keyword/primary-keyword.html

 

You can change the format in WordPress in Settings and then going to Permalinks.

 

  • Simplify your title format, 15 ways to increase your click-through rate 

 

BluCactus - click-through rate - person working in a computer his ctrThe first aspect of every page you see in search results is the title.

 

In this sense, positioning on the web is often taken for granted, an attitude that damages the search ranking.

 

However, one tip that may work is to move or remove the site name from its title tag using Yoast SEO for WordPress.

 

This will carry a penalty or boost in Google’s search algorithms. It’s simply a way of keeping your name in front of people’s eyes.

 

  • Find your content

 

For the past five years, Google has focused on mobile devices. This is because mobile searches have steadily increased since 2011, surpassing desktop computers as the preferred method of search. So this produced a change in the way search results are presented.

 

BluCactus - click-through rate - person working in a computer his ctrIn addition, the context of what we are looking for changes on mobile devices depending on where we are. Google’s search algorithms explain this. In fact, a study published in Moz revealed that the proximity factor has become more important in search rankings since 2015. It’s also the number one search factor in localized SEO.

 

So if you want to increase click-through rates, defining your content by location is a great way to do it. Likewise, a client from Phoenix that’s looking for an AC repair service can search for “Air Conditioning Repair” or “Phoenix air conditioning repair”. This, in turn, would cover both bases. Likewise, we recommend you to register your business in Google MyBusiness. This can, literally, put you on the map. Thus, your clients will be able to easily find you.

 

How it does this, you ask? Well, when people search for keywords related to your business, your location will appear at the top of search results. This will then, redirect them to google maps. Furthermore, if you have a store, you can show their hours of operation, location, addresses, and phone numbers. Therefore, this is a much more efficient way of attracting customers than placing signs in the corner.

 

  • Lists, 15 ways to increase your click-through rate 

 

BluCactus - click-through rate - person working in a computer his ctrThanks to popular websites like BuzzFeed, Cracked.com, and The Huffington Post, lists are everywhere.

 

People love lists that end in 0. For example, 10, 20, and so on. However, the range of 10-20 items per list is clearly optimal. Besides, these types of lists obtain better results than those with 8 or 12 elements.

 

On the other hand, almost any type of list is popular, but career and pop culture lists are the ones that rule. Because of this, begin to think about how you can take advantage of the lists for your business. An idea may be a list of the top 10 products or services you provide in each category. Also, you could list 20 ways your business makes life easier or 30 industry professionals you admire. 

 

Even a step-by-step training guide counts as a list. So, don’t wait any longer and create yours.

 

  • Test headlines on social media

 

BluCactus - people workingSince strong titles are important, good research is required to present these types of titles. So a good place to start is with the CoSchedule headline analysis tool. This is based on data analysis, but the only way to know how your headline will fare is to publish it in the real world.

 

Because of this, social media is a great place to try alternative headlines. Choose a title to post and WordPress can automatically advertise it on social media.

 

From there you can see how many clicks, retweets, and favorites you get with that title.

 

If the alternative wins, your A or B test will tell you to change it for SERPs. This works best if you have a large following.

 

 

  •  Use Yoast Preview, 15 ways to increase your click-through rate 

 

BluCactus - click-through rate - yoastIf you use WordPress, you should have Yoast installed. This is an all-in-one SEO suite that guarantees the best possible results. It’s a wonderful SEO tool.

 

With this tool, while writing a post you will have the option to see a preview of the snippet as it would look in Google SERPs.

 

Additionally, Yoast helps you determine if your snippet is meaningless or causes some keyword to be incomplete. It also shows status bars that in real-time let you know when you have reached the maximum character limit. Similarly, Yoast shows what the mobile or desktop version of your content would look like.

 

On the other hand, don’t worry if you don’t have WordPress, as there is a solution for you in the next point.

 

  •  Use Google AdWords to preview

 

BluCactus - click-through rate - person working in a cellphone his ctrThe Google AdWords preview tool is an alternative to Yoast SEO. It has an additional feature that Yoast doesn’t. As of 2016, with Google Adwords, the content preview can be optimized for mobile devices or computers.

 

Likewise, this tool offers the option of creating alternative titles and descriptions. Thus, this is a great way to create and see how different ideas would work for content.

 

Therefore, write the title to verify in Title 1, the name of your site in Title 2, and a brief description. Then you will automatically notice that the meta-description isn’t exact, but you will get a general idea.

 

However, please note that neither Google AdWords nor Yoast can verify your outline. For this, you will need to use Google’s structured data testing tool.

 

  •  Identify winners and losers of the click-through rate (CTR), 15 ways to increase your click-through rate 

 

BluCactus - click-through rate - person working in his ctrThere are two places in Google Analytics to obtain this information. First, go to Acquisition – Search Console – Queries to find out what queries lead to your page. There, you will notice that this report shows clicks, impressions, CTR (click-through rate), and the average SERP position.

 

All this information is important because it will allow you to analyze it frequently. Likewise, this report can offer even more detailed information like how many impressions or clicks you get on a given link. This also shows bounce rates, sessions, conversions, and other valuable data.

 

In short, with this data, you can know which of your pages get excellent clicks and which don’t work.

 

  •  Optimize site speed

 

BluCactus - optimized site speedA click doesn’t count if your page doesn’t load before the user decides to visit another page. Therefore, site speed is critical to improving clicks and overall user experience. Likewise, the page load speed is correlated with Google’s SERP position.

 

On the other hand, on mobile devices, a jump of one to three seconds in site loading speed will increase bounce rates by 32%. Therefore, this result makes improving the loading speed a priority to maintain a good click rate. Likewise, this speed is also important for SEO.

 

However, there are many free tools to check the speed of your site. Once again, Ubersuggest can help you. Here’s how to get started:

 

Step 1: Enter your URL and click “Search”.

 

Step 2: Click on “Site Audit” in the left sidebar.

 

Step 3: Scroll down to “Site Speed”.

 

This result will show you the charging time for desktop and mobile devices. In addition to the charging time, you could also try:

 

  • Speed ​​index
  • Time to interact
  • First CPU idle

 

Also, Ubersuggest will describe exactly what you need to do to improve. So make the necessary changes and then test your site speed again. This is all it takes!

 

  • Use expanded text ads and extensions, 15 ways to increase your click-through rate 

 

BluCactus - text adsBrevity is believed to be the soul of ingenuity, but brevity can also damage your CTR. This is because with ads sometimes a brief provocation isn’t enough. In this case, expanded text ads can save the day by letting you run ads with a longer copy. Plus, they work well if you’re looking for long keywords or need a little more space for additional persuasion.

 

Furthermore, more keywords mean more opportunities to convey your content and for a keyword match of a search.

 

Similarly, you can use extensions to amplify your ads. These site link extensions are a great way to get more targeted clicks. So you could add up to four links to your ad copy. Then each of these links will lead to a different and personalized landing page. The key is to use these links properly and make sure they stay associated with the ad.

 

BluCactus - karooyaEnter other keywords that may be relevant to your search terms. For example, Nike Extensions consists of all the options relevant to the time of the year of the search.

 

On the other hand, if you are trying to receive local traffic, location extensions work and will improve your CTR. Additionally, you can also use call extensions to add a business number to your ad. In this way, your potential customers could call you directly from their phones. However, a received call doesn’t improve the CTR of your ad, but it represents a victory and lets you know which ads are working.

 

If you want to preview your expanded ad, please go to Karooya to preview it before committing to it. This will help you modify your ads for maximum impact.

 

  • Add competitor keywords to your titles

 

BluCactus - click-through rate - person working in his ctrOften, you pay a lot of money for having the best keywords. However, the truth is that if you are trying to rank for some of the most popular keywords, you won’t get clicks unless you are a big influencer.

 

However, the good news is that you don’t have to search for the most competitive keywords in the entire industry. Instead, consider looking for the keywords that your competitors use. You can even include your competitors in your ad copy.

 

Furthermore, if you don’t want to mention competitors directly in your ads, you can use this strategy to improve your keywords. In this case, if you aren’t sure what terms the competition uses, try scanning other ads with SpyFu.

 

For this, go to SpyFu and enter your competitor’s website. SpyFu will give you a list of organic and paid keywords. Plus, by clicking on the pay keywords tab, you’ll get the CPC and the keywords are working for your competitors.

 

You can also quickly scan your ad copy with keywords that fit your business, and then include them in your own ad titles. This is very effective.

 

Conclusion of 15 ways to increase your click-through rate 

 

BluCactus - click-through rate - person working in his ctrOrganic search traffic is one of the most important elements of any digital marketing plan. This traffic consists of free customers who come in to explore your business, brand, products, or services.

 

Likewise, the only way to attract this traffic is to get clicks from Google and other search engines. Thus, by improving click-through rates, you will be able to increase the overall organic search traffic and conversions.

 

Furthermore, search results were previously optimized with keywords. Then long-tail keywords were used. Structured data is now the key to staying on top of search results and getting clicks.

 

We are BluCactus, a Digital Marketing Agency whose purpose is to give you the best solutions. If your website or blog represents a company or venture and you want to improve the CTR, we can help you. For this, we have a trained team of experts at your disposal. 

 

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