Why is the online store "Shein" accused of plagiarism? - Banner

Why is the online store “Shein” accused of plagiarism?

Why is the online store “Shein” accused of plagiarism? Shein is a fast fashion and e-commerce platform. However, for some time, it has been facing lawsuits for plagiarism. In fact, The Wall Street Journal has investigated the situation and found that this Chinese giant already is facing more than 50 lawsuits for copyright infringement.

 

It is no secret to anyone that millions of young people have popularized this fashion giant. Today, Shein has a value over $100 billion. And it’s all thanks to its wide variety of product offerings and cheap prices. However, not everything is good and rosy. And in this post, we will explain why Shein is accused of plagiarism.

 

Who are the Shein plaintiffs?

 

BluCactus - Belinda CollectionShein is involved in more problems than just plagiarism. And that is due to its methods of production, which is connected to environmental pollution and exploitation of workers. And in the last three years, more than 50 lawsuits have been filed against the brand.

 

These lawsuits are not only filed by relatively unknown designers who claim that Shein has copied many of their creations. Large corporations such as Zara, Stussy, and Oakley also stated plagiarism claims. In fact, many brands claim that Shein sells products with their logos.

 

In Zara’s case, social media, such as TikTok, has been used to show the similarities between a Zara garment and a Shein garment. In this way, they exposed the blatant plagiarism of their competitor. Other brands such as Ralph Lauren, Levi’s, and Dr. Martens have joined these accusations. Likewise, on many occasions, genuine and plagiarized items are indistinguishable.

 

Faced with this situation, the Chinese company has released a statement that assures its intention to not infringe on anyone’s intellectual property. Claiming that it is not the brand’s business model.

 

Why Shein Faces Plagiarism Accusations

 

There are three very obvious reasons that cause Shein to face plagiarism accusations:

 

  • BluCactus - Why is the online store "Shein" accused of plagiarism? - Belinda CollectionThey make replicas

 

The online textile giant sells at very low prices in more than 150 countries.

 

Once Shein realizes that an item of clothing from a brand is popular among celebrities and influencers, they do the following.

 

They begin the manufacture a replica of this much-desired item of clothing, but at a lower price.

 

Then, the brand proceeds to launch it through its digital catalogue.

 

  • It copies the designs of its rival, Zara

 

BluCactus - Why is the online store "Shein" accused of plagiarism? - Belinda CollectionAlthough Shein has plagiarized many clothing designs and brands, Zara has become known as one of its top rivals.

 

As we have already mentioned, social media has publicized the comparison of several garments from both companies.

 

In fact, one of the most striking comparisons has to do with a pink satin dress from Zara, which Shein has copied.

 

Also, a video with a pastel pink and orange Zara shirt went viral with over 40 million views. And apparently, you can find an identical shirt on Shein for a very low price.

 

  • Reduced delivery time

 

BluCactus - Why is the online store "Shein" accused of plagiarism? - Belinda CollectionFashion insiders have made it known that Shein is part of the ultra-fast fashion industry.

 

Brands like Shein focus on replicating popular fashion and move on to the next trend quickly.

 

As a consequence, these low-effort, copied designs allow for a reduced delivery time.

 

The question is: how can this brand achieve such fast and cheap production? It´s known that it has several supply chains around the world, as that´s the only way to keep costs down. However, it is not known precisely where all those places are.

 

Shein disappoints Barcelona

 

BluCactus - Belinda CollectionShein began its expansion in Spain to reinforce its presence in the country. This is in effort to surpass its competitor the “Inditex.” group. However, the large number of complaints that other firms have accumulated for plagiarism to date is reason enough for the Spanish population to be disappointed in Shein.

 

The Asian giant opened a store in Madrid, which was very successful. Customers, especially women, formed long queues to buy a wide variety of products at low cost. However, the new store opened by Shein a few days ago has not had the expected impact.

 

Is Shein bad? For many years, Shein has been accused of plagiarism within the United States. One of the brands that have been most affected is Zara. However, more brands are added to the list of those that have had their designs plagiarized everyday. Now, in addition to looking at the designs of other fashion brands, Shein adopted another strategy. It has started an aggressive campaign to reduce prices. Which means that other brands have had to make their own discounts to be able to compete.

 

Do you think Shein is reliable?

 

BluCactus - Why is the online store "Shein" accused of plagiarism? - Belinda CollectionFashion insiders have revealed why Shein is being accused of plagiarism.

 

Zara is one of the brands most affected by this type of infraction and has given proof of this on social media.

 

It only remains to be seen what will happen in the future of Shein’s e-commerce store.

 

Brands have had to strengthen their marketing strategy to overcome Shein’s success in selling cheap clothes and promoting fast fashion.

 

How can you beat your competition?

 

Ken Schreck BluCactus +1 469 206 5510If you own a fashion brand and want to achieve an online presence, the BluCactus team is here to help you. Our team consists of marketing specialists.

 

We will give you the advice you need and create an actionable plan that fits your needs.

 

You can contact us right away to start talking about your project.

 

If you want to keep up with the world of digital marketing, you can also subscribe to our weekly newsletter.

 

 

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